Influencer discovery solution
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The document discusses an influencer discovery solution from NetBase that helps identify key influencers and advocates for brands on social media. The solution uses NetBase's social intelligence platform to analyze billions of social posts and conversations from over 165 million global sources using natural language processing and machine learning. This allows the solution to identify influential authors, understand what influencers like and dislike about brands, measure influencer sentiment trends over time, and provide insights to encourage advocates and address detractors. The solution helps brands increase message reach, discover new influencers, gain market traction, and make better marketing decisions.
Influencer discovery solution
- 1. ENTERPRISE SOCIAL INTELLIGENCE INFLUENCER DISCOVERY Know Who Your Advocates and Your Detractors Are The Social Voice Reaches All Corners of the World When your customers make a buying decision, they are turning to social media for advice. A new generation of influencers—including both “super fans” and detractors as well as professional reviewers and self-appointed experts—have emerged on the social web. In addition, your traditional influencers have moved there and have spread their voices across the globe. If you want to know how these people are affecting your brand, you need to know who they are and what they are saying – as soon as they say it. Identify Your Influencers Before Their Opinions Go Viral The NetBase influencer discovery solution offers a business-ready template to single out the people who matter from hundreds of millions of posts and understand what those people are saying. Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and web-based application builder, the solution hones in on small, fast-growing conversations so that you can find your influencers before their posts have reached critical mass and gain the most advantage from what hey have to say. BENEFITS INCREASE MESSAGE REACH by gaining the most advantage from influencers around the globe DISCOVER new and emerging influencers GAIN MARKET TRACTION by understanding what makes people passionate about your brand MAKE BETTER DECISIONS by predicting market reactions ANTICIPATE AND ACCELERATE RESPONSES to detractors’ voices Implement an Early Detection System KEY FEATURES With the NetBase solution, you know not only where the buzz is big but also which conversations are gaining momentum. As a result, you can identify influencers before their opinions go viral – when your actions can have a positive effect. Identify influential authors and their profiles, including gender and geography Get Inside the Heads of Your “Super Fans” Review actual conversation verbatims in real-time Many of the strongest brands in the world have cult followings. You can learn from: What they like about your brand How they express their emotions How much their sentiment changes in response to your marketing activities Encourage Your Advocates By knowing who your most important advocates are, you have the opportunity to offer them additional service or special incentives. Neutralize Your Detractors Armed with insights into the people who are expressing negative opinions about your products or your brand, you can: Proactively reach out to make them more successful Take action on their feedback Measure influencer net sentiment on an ongoing basis and evaluate trends over time Understand influencer likes and dislikes, emotions and language used to describe your products and brand Analyze geographical hot spots Mitigate issues proactively by engaging with detractors Identify areas for improvement before the competition can respond
- 2. INFLUENCER DISCOVERY The Secret Sauce: NetBase Enterprise Social Intelligence Platform and NetBase Social Insight Composer At the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social Intelligence Platform. This platform offers organizations a way to operationalize social media by instantly capturing billions of social media conversations from millions of sites globally and making those conversations available for immediate use enterprise-wide. End-users benefit from trusted, transparent, and targeted insights delivered to them through easy-to-understand views. WHAT’S DIFFERENT? Immediate access to real-time, global conversations and at least one year of history The key components of the NetBase Enterprise Social Intelligence Platform are: ConsumerBase, our social intelligence warehouse containing conversations from more than 165 million global sources—cleansed, processed, normalized, and organized as structured insights in a special index. It uniquely makes one year’s worth of normalized data available to users on-demand, on day one. Our Twitter Firehose option adds real-time access to Twitter’s complete data stream—more than 270 million tweets per day on average A high-precision natural language processing (NLP) engine, combined with text analytics and machine learning. This engine reads and categorizes each one of the posts captured in ConsumerBase according to the sentiment, opinions, likes, dislikes, emotions, and behaviors that customers have expressed. The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social media posts, related insights, and summary statistics available for integration into enterprise workflow processes and applications. Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform processes tens of thousands of sentences per minute, 24x7. The NetBase Social Insight Composer enables power users and business analysts to quickly define topics (using NetBase Insight Workbench features) and create, publish, and share interactive dashboards from a vast set of widgets in the data visualization library. It includes an easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content, and organize insights for business use. Each dashboard created by the composer is made up of widgets that provide relevant views of social data for specific monitoring and analysis needs. A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG © July 2012 NetBase Solutions, Inc. Accurate sentiment analysis and targeted customer insights organized using a high-precision NLP engine, combined with text analytics and machine learning Multilingual solution with support for English, Spanish, French, German, Italian, Japanese, and Portuguese Easily extensible to support a broad range of business users across the enterprise through business templates and state-of-the-art APIs NetBase Solutions, Inc. 2087 Landings Drive | Mountain View | CA 94043 P 650.810.2100 | F 650.968.4872 For more information, visit: www.netbase.com. @NetBase NetBaseInc NetBase Solutions, Inc NetBaseInc