Can art learn from sports? 2 business cases to explain!
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The document discusses the intersection of business, art, and sports, emphasizing the influence of the digital age on traditional models. It highlights trends such as the rise of mobile apps and the importance of personal connections in marketing strategies. It also suggests new approaches for sports businesses to engage audiences and adapt to changing consumer behaviors.
Can art learn from sports? 2 business cases to explain!
- 1. Business in art Can we learn from sports? Gijsbregt Brouwer LinC Lab6 - Utrecht - August 25, 2014
- 5. Disruption
- 10. ! When will internet video overtake TV? “That already happened.” - Eric Scmidt, CEO Google
- 13. 1 on 1
- 14. 1 to many
- 15. Many to many
- 16. Facts
- 17. Social networks world wide 1200 900 600 300 0 60 40 70 199 200 271 313 300 500 1320 Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine
- 19. Use of smartphone 2010 82% 18% 2014 37% 63% Mobile Desktop
- 20. Number of users of Runkeeper 35 26,25 17,5 8,75 0 30 23 9 6 2 0 0 2008 2009 2010 2011 2012 2013 now
- 21. All running apps combined Far more than 100M downloads
- 22. Pump it
- 24. Trends 2nd decade 21st century
- 25. Tracking
- 26. "Sharing"
- 27. Fenced off
- 29. Smart everything
- 32. Realtime world
- 33. Realtime world
- 35. Define personal?
- 36. 2 cases
- 37. Outside is the new inside
- 39. Festivalization of the world
- 42. Connecting offline & online
- 45. Concepting
- 46. More than sports
- 47. Business case? Ticket price Globalization New audiences
- 48. ! Pink it and shrink it
- 49. Activewear conquering the street
- 50. Desportification of sports Performance Fitness Wellness Lifestyle
- 52. Nike womens
- 53. Under Armour
- 55. Instagram in Nike + app
- 56. NTC on Vine
- 57. Zero degree touch points
- 58. Business case? More often Higher prices New audiences
- 59. 5 tips
- 60. Be personal
- 61. Be conceptual
- 62. Be flexible
- 63. Be connected
- 64. Be different