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Can your
                           company survive
                           without
                           connectedness?
                           Oscar Berg
                           Future Office Evangelist
                           Tieto
© 2010 Tieto Corporation
Connectedness




© 2010 Tieto Corporation
© 2010 Tieto Corporation
“
         Social media is about
         rethinking how you make plans
         when your customers are in


                                              ”
         the center and in control.
         Paul Adams
         Senior User Experience Researcher at Google




4   © 2010 Tieto Corporation
© 2010 Tieto Corporation
“
                               Why is it every time I ask for a pair of


                                                                          ”
                               hands, they come with a brain attached?

                               Henry Ford




© 2010 Tieto Corporation
“
    The only irreplaceable capital an
    organization possesses is the
    knowledge and ability of its
    people. The productivity of that
    capital depends on how effectively
    people share their competence


                                ”
    with those who can use it.

    Andrew Carnegie




     © 2010 Tieto Corporation
“
     Throughout the primate world, social networks
     provide a fast conduit for innovation and
     information-sharing that help the group as a


                                                      ”
     whole to adapt to its environment.

     Alex Wright, “Glut - Mastering Information Through The Ages”




© 2010 Tieto Corporation
Informal networks get work done
                             73% of less successful change
                             initiatives were led by people
                             described as having moderate or
                             weak personal networks.




  © 2010 Tieto Corporation
                             Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
93% of successful change
                           initiatives were led by leaders with
                           strong or very strong personal
                           networks.




© 2010 Tieto Corporation
                           Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
Goldfish are social and enjoy
the company of other goldfish.
                              humans
They won't die being alone, but
they really do best with
other goldfish.




   © 2010 Tieto Corporation
So far, our digital work
                           environments have been
                           designed like this.




© 2010 Tieto Corporation
Group
                                                  think...




Group
think?
                                         Group
                                         think!




                               Grrroup
                                think




    © 2010 Tieto Corporation
14   © 2010 Tieto Corporation
The times they are a-changin’
- but the challenges remain


                      Growth     Efficiency



                                 Sustainable
                 Innovation
                                Corp. Culture


15   © 2010 Tieto Corporation
Networked enterprises are better
fit to deal with the challenges

     Share, contribute,           Interact beyond
        collaborate                   borders
                        GROWTH       EFFICIENCY



         Share ideas &            Network, relate,
        seek inspiration             befriend
                                     SUSTAINABLE
                     INNOVATION
                                    CORP. CULTURE



16   © 2010 Tieto Corporation
A company has 3 areas of
potential improvement
                                  Things I know.
                                Things I have done
                                     before.
                                 Where I can help.



                                  Business operations




           The corporate DNA built from solution
           knowledge and operational excellence

17   © 2010 Tieto Corporation
Connecting the elements of the 3
layers is the required next step
                                  Things I know.
                                Things I have done
                                     before.
                                 Where I can help.



                                  Business operations




           The corporate DNA built from solution
           knowledge and operational excellence

18   © 2010 Tieto Corporation
It all starts with connecting people
                                     • Activated talent & expertise
                 Connecting people   • Improved corporate culture




                                     • Increased productivity
              Improving operations   • Decreased operational cost




                                     • Increased effectiveness
                 The corporate DNA   • Accelerated growth



  © 2010 Tieto Corporation   19
What keeps your
                           company from
                           embracing social
                           business
                           practices?
© 2010 Tieto Corporation
Drivers and barriers to change
Information-seeking            Your organization        Ignorance &
      behavior                                       lack of awareness



 Consumerization
                                                   Habits & skepticism
  of IT & mobility



  Digital natives                                    Power & control

                                     You

  Democratization                                    Legacy & reactive
 of communication                                        IT dept




    © 2010 Tieto Corporation
90% is people,
                               10% is technology


    The technology is the easy part. It’s changing our
    own current practices, behaviors (habits) and
© 2010 Tieto Corporation




    attitudes that’s really hard.
A culture shift is needed
    Command-and-control         Autonomy

    Hierarchy-driven work       Network-driven work


Formally appointed experts      Anyone can contribute

  Fear of making mistakes       Learning from mistakes




     © 2010 Tieto Corporation
How to tell if your
                           company is late
                           to the
                           collaboration
                           party?
© 2010 Tieto Corporation
Know thyself & where to go
                             Reactive      Managed        Proactive
       Strategy                 None        Separated      Integrated



   Collaboration                 Me           Team         Eco-system


  Communicatio
                              Controlled    Facilitated    Empowered
      n

                               Legacy         Best            Next
       Practices
                              Practices     Practices       Practices


     Technology               Blocking     Unmanaged       Integrated


                                                             Self-
     Adoption
    Governance                Ignorance       Policy
                                                           governing


  © 2010 Tieto Corporation
How to drive
                           organizational
                           connectedness –
                           from the bottom
                           up or the
                           top down?
© 2010 Tieto Corporation
Create a vision




                               Walk the talk



                                         Engage early
                                           adopters



                                      Share success
                                         stories

© 2010 Tieto Corporation
Don’t forget to fix the root causes
(what really drives people?)
                                        I don’t have
                                            time!
                     I don’t want to!




  © 2010 Tieto Corporation
Learn from the
                           social web!

                           Useful and usable.

                           Design for adoption.
© 2010 Tieto Corporation
Still don’t see the business case?

                             “
                                 Why social networking? Because
                                 NASA is more than just one expert
                                 and one center.

                                 Celeste Merryman, NASA
                                                                     ”


  © 2010 Tieto Corporation
Photo credits:
                           http://www.sxc.hu/browse.phtml?f=download&id=1135696
                           http://www.sxc.hu/browse.phtml?f=download&id=840541
                           http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/
                           http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg
© 2010 Tieto Corporation

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Can your company survive without connectedness?

  • 1. Can your company survive without connectedness? Oscar Berg Future Office Evangelist Tieto © 2010 Tieto Corporation
  • 3. © 2010 Tieto Corporation
  • 4. Social media is about rethinking how you make plans when your customers are in ” the center and in control. Paul Adams Senior User Experience Researcher at Google 4 © 2010 Tieto Corporation
  • 5. © 2010 Tieto Corporation
  • 6. Why is it every time I ask for a pair of ” hands, they come with a brain attached? Henry Ford © 2010 Tieto Corporation
  • 7. The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence ” with those who can use it. Andrew Carnegie © 2010 Tieto Corporation
  • 8. Throughout the primate world, social networks provide a fast conduit for innovation and information-sharing that help the group as a ” whole to adapt to its environment. Alex Wright, “Glut - Mastering Information Through The Ages” © 2010 Tieto Corporation
  • 9. Informal networks get work done 73% of less successful change initiatives were led by people described as having moderate or weak personal networks. © 2010 Tieto Corporation Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
  • 10. 93% of successful change initiatives were led by leaders with strong or very strong personal networks. © 2010 Tieto Corporation Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
  • 11. Goldfish are social and enjoy the company of other goldfish. humans They won't die being alone, but they really do best with other goldfish. © 2010 Tieto Corporation
  • 12. So far, our digital work environments have been designed like this. © 2010 Tieto Corporation
  • 13. Group think... Group think? Group think! Grrroup think © 2010 Tieto Corporation
  • 14. 14 © 2010 Tieto Corporation
  • 15. The times they are a-changin’ - but the challenges remain Growth Efficiency Sustainable Innovation Corp. Culture 15 © 2010 Tieto Corporation
  • 16. Networked enterprises are better fit to deal with the challenges Share, contribute, Interact beyond collaborate borders GROWTH EFFICIENCY Share ideas & Network, relate, seek inspiration befriend SUSTAINABLE INNOVATION CORP. CULTURE 16 © 2010 Tieto Corporation
  • 17. A company has 3 areas of potential improvement Things I know. Things I have done before. Where I can help. Business operations The corporate DNA built from solution knowledge and operational excellence 17 © 2010 Tieto Corporation
  • 18. Connecting the elements of the 3 layers is the required next step Things I know. Things I have done before. Where I can help. Business operations The corporate DNA built from solution knowledge and operational excellence 18 © 2010 Tieto Corporation
  • 19. It all starts with connecting people • Activated talent & expertise Connecting people • Improved corporate culture • Increased productivity Improving operations • Decreased operational cost • Increased effectiveness The corporate DNA • Accelerated growth © 2010 Tieto Corporation 19
  • 20. What keeps your company from embracing social business practices? © 2010 Tieto Corporation
  • 21. Drivers and barriers to change Information-seeking Your organization Ignorance & behavior lack of awareness Consumerization Habits & skepticism of IT & mobility Digital natives Power & control You Democratization Legacy & reactive of communication IT dept © 2010 Tieto Corporation
  • 22. 90% is people, 10% is technology The technology is the easy part. It’s changing our own current practices, behaviors (habits) and © 2010 Tieto Corporation attitudes that’s really hard.
  • 23. A culture shift is needed Command-and-control Autonomy Hierarchy-driven work Network-driven work Formally appointed experts Anyone can contribute Fear of making mistakes Learning from mistakes © 2010 Tieto Corporation
  • 24. How to tell if your company is late to the collaboration party? © 2010 Tieto Corporation
  • 25. Know thyself & where to go Reactive Managed Proactive Strategy None Separated Integrated Collaboration Me Team Eco-system Communicatio Controlled Facilitated Empowered n Legacy Best Next Practices Practices Practices Practices Technology Blocking Unmanaged Integrated Self- Adoption Governance Ignorance Policy governing © 2010 Tieto Corporation
  • 26. How to drive organizational connectedness – from the bottom up or the top down? © 2010 Tieto Corporation
  • 27. Create a vision Walk the talk Engage early adopters Share success stories © 2010 Tieto Corporation
  • 28. Don’t forget to fix the root causes (what really drives people?) I don’t have time! I don’t want to! © 2010 Tieto Corporation
  • 29. Learn from the social web! Useful and usable. Design for adoption. © 2010 Tieto Corporation
  • 30. Still don’t see the business case? “ Why social networking? Because NASA is more than just one expert and one center. Celeste Merryman, NASA ” © 2010 Tieto Corporation
  • 31. Photo credits: http://www.sxc.hu/browse.phtml?f=download&id=1135696 http://www.sxc.hu/browse.phtml?f=download&id=840541 http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/ http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg © 2010 Tieto Corporation

Editor's Notes

  • #3: http://www.flickr.com/photos/duncanh1/4006328416/sizes/l/in/photostream/
  • #6: http://spectrum.weblog.com.pt/arquivo/chaplin-charlie-modern-times.jpg
  • #9: http://www.sxc.hu/browse.phtml?f=download&id=1135696
  • #11: A survey by NEHRA (The Northeast Human Resources Association)
  • #12: http://www.sxc.hu/browse.phtml?f=download&id=840541
  • #15: http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/
  • #31: http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg