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Introduction




    Managing Information
         Systems

        Lee SCHLENKER – EMLYON




Newcastle Business School
April 17th, 2012
Dr. Lee Harris SCHLENKER
puts enterprise IT to work in supporting your customers’
success stories


                           • Focuses today on use scenarios of how innovative forms of IT
                           can help management engage business differently
                           • Has directed missions for firms including Apple, Ernst & Young,
                           IBM, Microsoft, Oracle and SAP in the manufacturing,
                           telecommunications, public works and service industries
                           • Author of three books, several dozen articles, has facilitated fifty
                           corporate workshops and conferences throughout Europe

                               • Chair of Emerging Economies and Technologies at EMLYON
                               • Managing Director of LHST sarl
 http://leeschlenker.com
 www.lhstech.com               • Visiting Professor at the University of Newcastle
 www.emlyon.com




                                                      LHST : The Value Architects™
What is an information system?


                                                           What is our organizational
                                                           focus?

                                                           What are we trying to
                                                           improve?

                                                           What knowledge do we need to
                                                           capture?

                                                           What can we leverage to
Focus   Improve    Knowledge   Leverage        Measure     improve the system?
    ?         ?        ?           ?               ?
                                                           How will we measure the
                                                           results?
 Objectives       Problem                 IS             Information   Internet
                                                                                   ©2010 EMLYON
Course Agenda


                                                                What is our organizational
            Focus    Improve   Knowledge   Leverage   Measure   focus?

Process        ?         ?         ?            ?        ?      What are we trying to do?
Centric

                                                                What knowledge do we need
 Social        ?         ?         ?            ?        ?
Networks                                                        to capture?

 Search        ?         ?         ?            ?        ?
                                                                What can we leverage to
                                                                improve the system?
 Mobility      ?         ?         ?            ?        ?
                                                                How will we measure the
                                                                results?


Objectives          Problem                IS           Information    Internet
                                                                                  ©2010 EMLYON
What does the data mean?


                            Frame




                                    Cloud




                               Figure (s)




                                    Oracle



                                                         Antonello da Messina




Objectives   Problem   IS       Information   Internet
                                                         ©2010
                                                         ©2012 EMLYON
Via.me

This visual exercise will explore your perspective on how IT can impact
organizational performance
                                            •What is the frame
                                            (beliefs, prejudices, experience) that
                                            determines what we see?

                                            •How do the figures interact (aptitudes and
                                            competences)?

                                            •What is the role of technology (in this case
                                            technology) : to do it for us,? tell us what
                                            to do? to provoke discussion?

                                            •What determines the horizon (one, two or
                                            three point perspective of how we measure
       Pictures, videos, activity streams
                                            progress in moving forward)?


Objectives       Problem               IS   Information        Internet
                                                                           ©2012 EMLYON
What role does IT play in innovation?




Objectives   Problem   IS   Information   Internet
                                                     ©2010 EMLYON
IT Doesn’t Matter


             •    Nicolas Carr compares IT to previous tech revolutions such as
                 railroads and electricity. In what ways is IT different?
             •   What proof can you offer that information technology in
                 business no longer provides competitive advantage?
             •   Does the pervasiveness of IT mean there will be less innovation
                 now?
             •   Hasn't competitive advantage come from unique use of the
                 technology, not just from the technology itself? What examples
                 can you give?
             •   Do recent advances in Cloud Computing and Mobile
                 Applications confirm or contradict Nicolas Carr's claims?




Objectives   Problem           IS         Information      Internet
The objectives




                 ©2012 EMLYON
Understand the basics



                       • Study the fundamentals of an
                         Information System
                       • Analyze the constraints and possibilites
                         of « structured » information
                       • Explore how the potential links between
                         an IS and organizational learning
                       • Analyze the potential value of 2.0
                         technologies


Objectives   Problem         IS      Information   Internet
                                                              ©2010 EMLYON
Why is studying IS important?



                       • Understanding the implications
                         between « structured » and
                         « unstructured data »
                       • Analyzing the difference between the
                         data and reality
                       • Understanding how the data fits
                         together
                       • Exploring the difference between data
                         and action

Objectives   Problem     IS      Information   Internet
                                                          ©2010 EMLYON
Evaluation


                       • One group and one individual
                         assignment
                       • A group mashup highlighting the
                         conflicts, aptitudes, roadmap and
                         metrics of using IT in a professional
                         setting – 30 percent
                       • An original case study presenting your
                         analysis of how information technology
                         has impacted organizational
                         performance – 70 percent

Objectives   Problem     IS     Information   Internet
The Problem




              ©2012 EMLYON
Trends in the workplace

 •   Economic transformation: The transformation from a manufacturing-
     based economy to a services-based economy now underway throughout
     the developed world will accelerate.
 •   One World of Business. Political and economic dynamics are forging a
     single global market, a global workforce, global customers, partners, and
     suppliers.
 •   Always On, Always Connected. The challenges of the “always on, always
     connected” world will be converting information into insights; managing time
     and staying focused on high priority tasks
 •   The Transparent Organization. The systems that make organizations
     more agile also make them more accountable.
 •   NetGen Meets Baby Boom. Workers who will be delivering the innovations
     and productivity growth of tomorrow, this technology not only won’t come as
     a surprise, it will be a positive expectation.
 •   Competing for Talent in a Shrinking Workforce: Because demographics
     show an aging, shrinking workforce in most of the developed world over the
     next 50 years, maximizing the productivity of the workers that are available
     is critical.
Objectives     Problem           IS         Information      Internet
                                                                        ©2006 LHST sarl
Convergence?

                       • Globalization : the increasingly
                         circulation of information across borders.
                       • Technical progression: the
                         transformation of communication
                         « atoms to bits »
                       • Economic integration: vertical and
                         horizontal integration to profit from
                         economies of scale
                       • Social innovation: human attempts to
                         create new forms of expression
                       • Multitasking : individual efforts to use
                         multiple communication platforms
Objectives   Problem          IS      Information   Internet     Henry Jenkins

                                                               ©2012 EMLYON
The management of meaning



                       • The assumption of order
                       • The assumption of rational
                         choice
                       • The assumption of
                         intentional capacity
                       • The assumption of identity

Objectives   Problem    IS    Information   Internet
                                                       ©2006 LHST sarl
Commoditisation


                                                      • Over the last 70 years we have
                                                        repeatly seen proof of innovation in
                                                        IT : the spreadsheet, the ERP
                                                        system, Social Network
                                                        Applications
                                                      • In the early days, companies
                                                        created their own legacy systems
                                                        to put these ideas into practice
                                                      • As the technologies matured,
                                                        companies editors standardized
                                                        these applications in the form of
  Simon Wardley, "Cloud Computing - Why IT Matters"
                                                        products.
                                                      • Inevitably these products become
                                                        simple commodities
Information




              ©2012 EMLYON
Data, Knowledge and Action


 The ladder of initiatives™
                                             Results
                              Drive                                 Measures
                                             Actions
                          Require                                   Decisions
                                           Knowledge
                          Define                                    Interprets

                                             Context
                          Obtain                                    Process
                                               Data

Objectives      Problem               IS   Information   Internet
                                                                     ©2012 EMLYON
The defintion of information

                       • From an objective point of view,
                         information refers to date in context that
                         conveys meaning to an individual.
                       • From a subjective point of view, we
                         could suggest that it’s the individual’s
                         perspective of the data that implies
                         meaning.
                       • Given these definitions what meaning
                         do Wikileaks, Twitter, or Facebook
                         have?


Objectives   Problem      IS      Information   Internet
                                                           ©2012 EMLYON
Structured data


                       • Structured data refers to data that
                         cabn be easily represented in
                         textual/numeric form and stored in a
                         database.
                       • Structured data is often logically
                         organized around a data model or
                         data object.
                       • Such models permit companies to
                         compare and aggregate data in
                         databases, datamarts and data
                         warehouses.
Objectives   Problem      IS     Information   Internet
                                                          ©2012 EMLYON
Non-structured data


                       • Data is considered « non-structured » if we
                         can’t predefine its attributes and store it in
                         a table or data base
                       • Examples of this kind of data include press
                         clippings, videoclips, and songs
                       • In reality, this data isn’t « non-structured »
                         - its just that its attributes involve
                         « complex » relationships
                                                http://jean.marie.gouarne.online.fr/bi.html




Objectives   Problem          IS      Information          Internet
                                                                                  ©2012 EMLYON
©2010 LHST sarl



Information
   Systems




   EMM MIS

                       ©2012 EMLYON
Defining an Information System




       A business information system is an organized set of
      resources (platforms, applications, procedures, data and
              people) that capture the meaning of work
Objectives   Problem     IS      Information   Internet
                                                          ©2012 EMLYON
The objectives of an IS

                                         Actionnaires


                                            Actifs
                                            Demandes en temps réel
                                            ...

     Employées                                                                          Société
                                                                                            Compétition
           Mobilité
                                                                                            “made in” “made by”
           Valorisation des tâches
                                                                                            ...
           ...



                                                   L’organisation

        Clients                                                  Partenaires

                 Fidélité ?                                             Peu de barrières d’entrée
                 Vrai coûts                                             Acquisitions, OPA
                 ...                                                    ...

To help us understand the motivations, experience and objectives of the
             internal and external clients of the organization

Objectives                     Problem             IS             Information                      Internet
                                                                                                                    ©2012 EMLYON
The traditional description of an IS




Objectives   Problem   IS   Information   Internet
                                                     ©2012 EMLYON
Are information systems mirrors of the
organizational chart ?




 Objectives   Problem   IS    Information   Internet
                                                       ©2012 EMLYON
Are information systems mirrors of
key processes?




 Objectives   Problem   IS    Information   Internet
                                                       ©2012 EMLYON
Are information systems mirrors of
organizational skills and competencies?


                         Technicity


         Method                                     Reflection




         Action                                     Imagination




                       Cooperation
                                                    John Holland
Objectives   Problem     IS           Information        Internet
                                                                    ©2010 EMLYON
Information Systems are a question of
perspective


                       • The financial perspective
                         (entreprise resource planning)
                       • The logistics perspective
                         (supply chain management)
                       • The client perspective(client
                         relationship management)
                       • The community
                         perspective(social media)

Objectives   Problem    IS    Information   Internet
                                                       ©2012 EMLYON
©2010 LHST sarl



The Internet




    EMM MIS

                        ©2012 EMLYON
The Internet




           500 million users
    more than 3 billion pages



    WWW
 URL HTML, HTTP
                         Internet: "The Big Picture"
 Objectives    Problem     IS       Information        Internet
                                                                  ©2012 EMLYON
Programming the Web

                              I.    Static web pages (HTML)

                              II.   Web enabled applications
                                      (Dynamic Web Pages,
                                      ASP, JSP, PHP, ...)

                              III. Web services



                  Towards the semantic Web
Objectives   Problem     IS         Information   Internet
                                                             ©2012 EMLYON
The Web as a set of information flows


                       • The Internet is only one
                         component of the Web
                       • Web sites and portals are
                         only isolated endpoints of
                         information flows
                       • We capture the information
                         flows on Twitter, Deezer,
                         Facebook and Netvibes
Objectives   Problem    IS   Information   Internet
                                                      ©2012 EMLYON
Digital footprints and clickstreams


                            • Before the Web we assumed that our
                              digital footprint was as ephemeral as a
                              phone
                            • Clickstreams can provide a level of
                              intelligence about how people use the
                              Web
                            • Innovative companies have figured out
                              how to deliver great Web-based services
                              by divining clickstream patterns
                            • We have yet to aggregate the critical mass
                              of clickstreams in a database of intentions
Objectives            Problem       IS     Information   Internet
Prof. Lee SCHLENKER
                                                                    ©2012 EMLYON
©2010 LHST sarl



Workshop




  EMM MIS

                     ©2012 EMLYON
How would you build a workspace?



                • Cecile Balmond – Informal
                • (Work) spaces aren’t bound by
                  technology but by vision
                • Rules aren’t boundaries, just
                  considerations
                • Vision, actors, events,
                  outcomes, gateways



                                         ©2012 EMLYON
A Mashup


                                                  Main features                 Dashboards
                                                  What is a Dashboard?               Private & Public
                                                  Registration                       Dashboards
                                                         Simple Registration         App View
                                                         Facebook Connect            Reader View
                                                  Profile                            Settings
                                                         Sign In                     Themes
                                                         Edit your account info      Keyboard Shortcuts
                                                         Change profile image        Sharing
                                                         Email settings         Mobile Versions Specifics
                                                         Change password             Sign-in
                                                         Manage Dashboards           iPhone, Android
 Netvibes is a mash-up that allows you to                Backup Feeds                version
 construct a personalised page filled with               Third Party Services        Wap version
 near real time content on the subject of
 your choice




Objectives            Problem                IS            Information            Internet
                                                                                                 ©2012 EMLYON
Add in information flows



                            • Four groups : Conflicts,
                              aptitudes, roadmap, metrics
                            • Each page : Public Page
                              (text), Via.Me, Mindmap,
                              Pearltrees,, Videos..
                            • Communicate the URL of the
                              public page to
                              research@lhstech.com




Objectives   Problem   IS   Information   Internet
                                                     ©2012 EMLYON
The Journey to Value


   Business Intelligence                         A Plot
   The Journey to Value              Hi Nikos!   Signout   Switch


                           1. The Confict

                           2. The Characters

                           3. The Roadmap

                           4. The Metrics

                           Execute

                           Revise




                                                               ©2012 EMLYON
Plotting a path to value




 The Business Value Roadmap™

                               ©2007 LHST sarl
Case Study

The case study presents your analysis of how information technology has
impacted organizational performance.

                                               • Conflict and opportunity – is there a
                                                 business problem to solve?
                                               • Knowledge and skills – what is the
                                                 organization trying to learn?
                                               • The Roadmap– how does technology
                                                 provide a vision of « better »
                                               • The Happy End – how do we best
                                                 measure the results

 The paper will be an orginal work of 1800 to 2100
     words and respect university standards


Objectives         Problem               IS          Information   Internet
                                                                              ©2012 EMLYON
Resources




  EMM MIS

            ©2012 EMLYON
Collaborative Platform




                                            •   Administrative details
                                            •   Recommended readings
                                            •   Course support
                                            •   Current events
                                            •   Discussion forum/help desk



      http://www.valuearchitect.org/

Objectives        Problem              IS       Information   Internet
                                                                         ©2012 EMLYON

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Newcastle Introduction 2012

  • 1. Introduction Managing Information Systems Lee SCHLENKER – EMLYON Newcastle Business School April 17th, 2012
  • 2. Dr. Lee Harris SCHLENKER puts enterprise IT to work in supporting your customers’ success stories • Focuses today on use scenarios of how innovative forms of IT can help management engage business differently • Has directed missions for firms including Apple, Ernst & Young, IBM, Microsoft, Oracle and SAP in the manufacturing, telecommunications, public works and service industries • Author of three books, several dozen articles, has facilitated fifty corporate workshops and conferences throughout Europe • Chair of Emerging Economies and Technologies at EMLYON • Managing Director of LHST sarl http://leeschlenker.com www.lhstech.com • Visiting Professor at the University of Newcastle www.emlyon.com LHST : The Value Architects™
  • 3. What is an information system? What is our organizational focus? What are we trying to improve? What knowledge do we need to capture? What can we leverage to Focus Improve Knowledge Leverage Measure improve the system? ? ? ? ? ? How will we measure the results? Objectives Problem IS Information Internet ©2010 EMLYON
  • 4. Course Agenda What is our organizational Focus Improve Knowledge Leverage Measure focus? Process ? ? ? ? ? What are we trying to do? Centric What knowledge do we need Social ? ? ? ? ? Networks to capture? Search ? ? ? ? ? What can we leverage to improve the system? Mobility ? ? ? ? ? How will we measure the results? Objectives Problem IS Information Internet ©2010 EMLYON
  • 5. What does the data mean? Frame Cloud Figure (s) Oracle Antonello da Messina Objectives Problem IS Information Internet ©2010 ©2012 EMLYON
  • 6. Via.me This visual exercise will explore your perspective on how IT can impact organizational performance •What is the frame (beliefs, prejudices, experience) that determines what we see? •How do the figures interact (aptitudes and competences)? •What is the role of technology (in this case technology) : to do it for us,? tell us what to do? to provoke discussion? •What determines the horizon (one, two or three point perspective of how we measure Pictures, videos, activity streams progress in moving forward)? Objectives Problem IS Information Internet ©2012 EMLYON
  • 7. What role does IT play in innovation? Objectives Problem IS Information Internet ©2010 EMLYON
  • 8. IT Doesn’t Matter • Nicolas Carr compares IT to previous tech revolutions such as railroads and electricity. In what ways is IT different? • What proof can you offer that information technology in business no longer provides competitive advantage? • Does the pervasiveness of IT mean there will be less innovation now? • Hasn't competitive advantage come from unique use of the technology, not just from the technology itself? What examples can you give? • Do recent advances in Cloud Computing and Mobile Applications confirm or contradict Nicolas Carr's claims? Objectives Problem IS Information Internet
  • 9. The objectives ©2012 EMLYON
  • 10. Understand the basics • Study the fundamentals of an Information System • Analyze the constraints and possibilites of « structured » information • Explore how the potential links between an IS and organizational learning • Analyze the potential value of 2.0 technologies Objectives Problem IS Information Internet ©2010 EMLYON
  • 11. Why is studying IS important? • Understanding the implications between « structured » and « unstructured data » • Analyzing the difference between the data and reality • Understanding how the data fits together • Exploring the difference between data and action Objectives Problem IS Information Internet ©2010 EMLYON
  • 12. Evaluation • One group and one individual assignment • A group mashup highlighting the conflicts, aptitudes, roadmap and metrics of using IT in a professional setting – 30 percent • An original case study presenting your analysis of how information technology has impacted organizational performance – 70 percent Objectives Problem IS Information Internet
  • 13. The Problem ©2012 EMLYON
  • 14. Trends in the workplace • Economic transformation: The transformation from a manufacturing- based economy to a services-based economy now underway throughout the developed world will accelerate. • One World of Business. Political and economic dynamics are forging a single global market, a global workforce, global customers, partners, and suppliers. • Always On, Always Connected. The challenges of the “always on, always connected” world will be converting information into insights; managing time and staying focused on high priority tasks • The Transparent Organization. The systems that make organizations more agile also make them more accountable. • NetGen Meets Baby Boom. Workers who will be delivering the innovations and productivity growth of tomorrow, this technology not only won’t come as a surprise, it will be a positive expectation. • Competing for Talent in a Shrinking Workforce: Because demographics show an aging, shrinking workforce in most of the developed world over the next 50 years, maximizing the productivity of the workers that are available is critical. Objectives Problem IS Information Internet ©2006 LHST sarl
  • 15. Convergence? • Globalization : the increasingly circulation of information across borders. • Technical progression: the transformation of communication « atoms to bits » • Economic integration: vertical and horizontal integration to profit from economies of scale • Social innovation: human attempts to create new forms of expression • Multitasking : individual efforts to use multiple communication platforms Objectives Problem IS Information Internet Henry Jenkins ©2012 EMLYON
  • 16. The management of meaning • The assumption of order • The assumption of rational choice • The assumption of intentional capacity • The assumption of identity Objectives Problem IS Information Internet ©2006 LHST sarl
  • 17. Commoditisation • Over the last 70 years we have repeatly seen proof of innovation in IT : the spreadsheet, the ERP system, Social Network Applications • In the early days, companies created their own legacy systems to put these ideas into practice • As the technologies matured, companies editors standardized these applications in the form of Simon Wardley, "Cloud Computing - Why IT Matters" products. • Inevitably these products become simple commodities
  • 18. Information ©2012 EMLYON
  • 19. Data, Knowledge and Action The ladder of initiatives™ Results Drive Measures Actions Require Decisions Knowledge Define Interprets Context Obtain Process Data Objectives Problem IS Information Internet ©2012 EMLYON
  • 20. The defintion of information • From an objective point of view, information refers to date in context that conveys meaning to an individual. • From a subjective point of view, we could suggest that it’s the individual’s perspective of the data that implies meaning. • Given these definitions what meaning do Wikileaks, Twitter, or Facebook have? Objectives Problem IS Information Internet ©2012 EMLYON
  • 21. Structured data • Structured data refers to data that cabn be easily represented in textual/numeric form and stored in a database. • Structured data is often logically organized around a data model or data object. • Such models permit companies to compare and aggregate data in databases, datamarts and data warehouses. Objectives Problem IS Information Internet ©2012 EMLYON
  • 22. Non-structured data • Data is considered « non-structured » if we can’t predefine its attributes and store it in a table or data base • Examples of this kind of data include press clippings, videoclips, and songs • In reality, this data isn’t « non-structured » - its just that its attributes involve « complex » relationships http://jean.marie.gouarne.online.fr/bi.html Objectives Problem IS Information Internet ©2012 EMLYON
  • 23. ©2010 LHST sarl Information Systems EMM MIS ©2012 EMLYON
  • 24. Defining an Information System A business information system is an organized set of resources (platforms, applications, procedures, data and people) that capture the meaning of work Objectives Problem IS Information Internet ©2012 EMLYON
  • 25. The objectives of an IS Actionnaires  Actifs  Demandes en temps réel  ... Employées Société  Compétition  Mobilité  “made in” “made by”  Valorisation des tâches  ...  ... L’organisation Clients Partenaires  Fidélité ?  Peu de barrières d’entrée  Vrai coûts  Acquisitions, OPA  ...  ... To help us understand the motivations, experience and objectives of the internal and external clients of the organization Objectives Problem IS Information Internet ©2012 EMLYON
  • 26. The traditional description of an IS Objectives Problem IS Information Internet ©2012 EMLYON
  • 27. Are information systems mirrors of the organizational chart ? Objectives Problem IS Information Internet ©2012 EMLYON
  • 28. Are information systems mirrors of key processes? Objectives Problem IS Information Internet ©2012 EMLYON
  • 29. Are information systems mirrors of organizational skills and competencies? Technicity Method Reflection Action Imagination Cooperation John Holland Objectives Problem IS Information Internet ©2010 EMLYON
  • 30. Information Systems are a question of perspective • The financial perspective (entreprise resource planning) • The logistics perspective (supply chain management) • The client perspective(client relationship management) • The community perspective(social media) Objectives Problem IS Information Internet ©2012 EMLYON
  • 31. ©2010 LHST sarl The Internet EMM MIS ©2012 EMLYON
  • 32. The Internet 500 million users more than 3 billion pages WWW URL HTML, HTTP Internet: "The Big Picture" Objectives Problem IS Information Internet ©2012 EMLYON
  • 33. Programming the Web I. Static web pages (HTML) II. Web enabled applications (Dynamic Web Pages, ASP, JSP, PHP, ...) III. Web services Towards the semantic Web Objectives Problem IS Information Internet ©2012 EMLYON
  • 34. The Web as a set of information flows • The Internet is only one component of the Web • Web sites and portals are only isolated endpoints of information flows • We capture the information flows on Twitter, Deezer, Facebook and Netvibes Objectives Problem IS Information Internet ©2012 EMLYON
  • 35. Digital footprints and clickstreams • Before the Web we assumed that our digital footprint was as ephemeral as a phone • Clickstreams can provide a level of intelligence about how people use the Web • Innovative companies have figured out how to deliver great Web-based services by divining clickstream patterns • We have yet to aggregate the critical mass of clickstreams in a database of intentions Objectives Problem IS Information Internet Prof. Lee SCHLENKER ©2012 EMLYON
  • 36. ©2010 LHST sarl Workshop EMM MIS ©2012 EMLYON
  • 37. How would you build a workspace? • Cecile Balmond – Informal • (Work) spaces aren’t bound by technology but by vision • Rules aren’t boundaries, just considerations • Vision, actors, events, outcomes, gateways ©2012 EMLYON
  • 38. A Mashup Main features Dashboards What is a Dashboard? Private & Public Registration Dashboards Simple Registration App View Facebook Connect Reader View Profile Settings Sign In Themes Edit your account info Keyboard Shortcuts Change profile image Sharing Email settings Mobile Versions Specifics Change password Sign-in Manage Dashboards iPhone, Android Netvibes is a mash-up that allows you to Backup Feeds version construct a personalised page filled with Third Party Services Wap version near real time content on the subject of your choice Objectives Problem IS Information Internet ©2012 EMLYON
  • 39. Add in information flows • Four groups : Conflicts, aptitudes, roadmap, metrics • Each page : Public Page (text), Via.Me, Mindmap, Pearltrees,, Videos.. • Communicate the URL of the public page to research@lhstech.com Objectives Problem IS Information Internet ©2012 EMLYON
  • 40. The Journey to Value Business Intelligence A Plot The Journey to Value Hi Nikos! Signout Switch 1. The Confict 2. The Characters 3. The Roadmap 4. The Metrics Execute Revise ©2012 EMLYON
  • 41. Plotting a path to value The Business Value Roadmap™ ©2007 LHST sarl
  • 42. Case Study The case study presents your analysis of how information technology has impacted organizational performance. • Conflict and opportunity – is there a business problem to solve? • Knowledge and skills – what is the organization trying to learn? • The Roadmap– how does technology provide a vision of « better » • The Happy End – how do we best measure the results The paper will be an orginal work of 1800 to 2100 words and respect university standards Objectives Problem IS Information Internet ©2012 EMLYON
  • 43. Resources EMM MIS ©2012 EMLYON
  • 44. Collaborative Platform • Administrative details • Recommended readings • Course support • Current events • Discussion forum/help desk http://www.valuearchitect.org/ Objectives Problem IS Information Internet ©2012 EMLYON