Capstone Presentation, IIM internship report
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The document discusses key learnings from an internship focusing on effective presentations and the importance of storytelling and creativity. It explores the concept of private labels, defining them as retailer-owned brands, and outlines their advantages, competitive strategies, and risks. The document emphasizes the need for businesses to adapt by understanding market opportunities and investing in brand equity to compete against private labels.
Capstone Presentation, IIM internship report
- 1. CAPSTONE PRESENTATION What did we learn fromTHIS INTERNSHIP?
- 2. To make an effective presentation -usingGarrReynoldsconcepts
- 11. Detailed Study of the bible of Marketing
- 19. CASE ANALYSIS
- 20. CASE STUDY
- 21. BRANDVERSUS PRIVATE LABELS: Fighting toWin
- 22. What are they?
- 25. Higher Profit Margin Economic fall avoided Fix own competitive price Makes Retailer Different
- 30. But this does not mean end of National Brands
- 35. • MakingUseofexcess manufacturingcapacity • Tightergripoverthemarket • Strongercompetitive advantage • Manufacturinganddistributing complexitiesincreases • Potentialtocannibalizeyourown brand • Canhurtrelationsbetween manufacturerandretailer
- 36. Do a private Label Audit Close that Excess Capacity Evaluate Business on Full Costs Rather than incremental costs Examine the effect on your brand
- 37. TO MAKE BRAND STRONG Use fighting brands against private labels Invest in Brand Equity Innovation at regular intervals Build relationships using KYC norms Know each category and variety of your product Capture the shelf space and increase facing Do not underestimate private label threat
- 39. Created By :- Soham Nayak , NIT Calicut Internship with Prof Sameer Mathur, IIM Lucknow www.IIMinternship.com