CapstoneCapabilitiesBRCHR
- 1. WE ARE CAPSTONE NATIONAL PARTNERS. Nobody does it quite like we do.
- 2. THE CAPSTONE TEAM. That’s what decision makers want when they hire a Public Affairs firm, and that’s what they get when they hire Capstone National Partners. We meet the demands of dynamic organizations in a world that’s highly politicized, hyper social, overloaded with messages and often deeply divided. We know you’re looking for a team that can quickly understand your goals – who you are and how you operate. A team that is creative and brings new resources to the table. A team that is accountable and delivers results. If you ask our clients they will tell you we talk straight, connect the dots and get it done. Our experience has taught us the value of challenging the rigidity of thought that comes from deep within organizations, and to strive to find what’s authentic about our clients.
- 3. GOALING The initial, absolutely vital step. So you have a clear vision of what success looks like. ESSENCE INVENTORY A full review of your organization, defining who you are, what you do and why you matter. STRATEGIC ACTION CHARRETTES A dynamic, immersive process with creative talent and thought leaders to work through and solve core challenges. FILTER To refine and validate messages for target audiences. GUIDEPOSTS Defines milestones, manages expectations and sets accountability to make sure goals are met. EXECUTION Deliverables – strategy and tactics to bring your story to life. INTEGRATOR Seamlessly integrating your story, message and brand to external and internal audiences. HOW DO WE DO IT? Our approach is simple yet sophisticated. We created the Capstone ConstructTM knowing that no two clients’ goals are alike, nor is the path to achieve those goals. The Construct is a comprehensive methodology that is built on insightful research, strong messaging, creative thinking and a team approach that brings the unlikeliest of players to the table. The Construct is built around the following: Collaborative and comprehensive. Creative and strategic. Accountable and executable. THAT’S THE CAPSTONE CONSTRUCT. SMART. TOUGH. CONNECTED. MULTI-DIMENSIONAL. TRUSTWORTHY.
- 4. STRATEGIC ACTION CHARRETTES The challenges leaders face today are more complex than ever before. That’s why Capstone has developed a next generation problem-solving program that brings together innovative thinkers who work together to solve organizational and/or business challenges. WE CALL THEM STRATEGIC ACTION CHARRETTES. A Strategic Action Charrette is a rapid, intensive offering that looks at challenges through a different lens – examining issues from alternative, insider and outsider perspectives. To do this, Capstone brings together a customized team of strategic creative individuals from Hollywood, scientific and academic thought leaders such as neuroscientists and NASA astronauts and Subject Matter Experts. Charrettes are not a solution for everyone. But innovative leaders looking for new solutions to tough challenges will find an answer here. Our team has a proven track record of designing and conducting scores of Charrettes that have ranged in topics from countering the messaging of homegrown terrorism for the National Security Community to what computing interfaces will look like in 20 years. Since 2001, we have assembled the most diverse set of rich thinkers, experts and problem solvers ever brought together for the sole purpose of providing solutions to the complex challenges that keep leaders up at night. SO WHAT DOES A STRATEGIC ACTION CHARRETTE DO? 1. It tests assumptions and rigidity of thought 2. It provides suggestive approaches for strategically and tactically responding through messaging; and, 3. It enables concrete breakthroughs through a highly creative bonding activity from which all participants will benefit and grow. HOW DOES IT WORK? Each program is designed to address your organization’s most pressing challenges. Participants work through a variety of tasks related to the issue to be addressed in a series of breakout groups, with regular facilitation and plenary reporting. Following the two- or three-day session, we provide a report to brief stakeholders on the outcomes. WHAT KINDS OF PROBLEMS ARE ADDRESSED? Today, the process is used to address an organization or industry’s most vexing problems, ranging from the future of healthcare delivery systems in the next decade to how advances in voice communication technology will shape the way we live and work. Previous Charrettes have ranged from examining new approaches to treating, diagnosing and preventing Parkinson’s disease, to looking at how people will interact with computers in the next twenty years. “Never before and never again will this group of amazing individuals be brought together to address our challenge.” –Defense Advanced Research Projects Agency 759 N. Milwaukee Street • Suite 601 • Milwaukee, WI 53202 • 414.727.2930 900 2nd Street, NE • Suite 117 • Washington, DC 20002 • 202.551.0777 www.capstonenp.com