Career Builder Marketing & Salesforce Strategy
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The document discusses partnerships between marketing and sales in 2013 and focuses on improving communication, products, and the customer experience in 2014. It outlines opportunities to prioritize leads, track accounts, communicate product updates and site changes through a centralized platform. A specific bundle called the CB1 Bundle is also mentioned along with plans to present and promote it through sales sheets, videos, and a communication plan.
Career Builder Marketing & Salesforce Strategy
- 2. 1/25/2016 Marketing + Sales = Partnership 2 2013 PARTNERSHIPS
- 3. 2013 REVIEW 1/25/2016 Brand & Thought Leadership Sales Opportunities: Connections and Conversations 3
- 4. 2014 – FOCUS 1/25/2016 Communication Product Marketing: Customer Life Cycle: Customer NPS & Renewal Outlook Assets: Leads - Prioritize Account Book w/ Timely Opportunities 4
- 5. COMMUNICATION 1/25/2016 Centralize, Simplify, Communicate – Communication Platform in SF Product Updates Improvements to Products Site Changes 5
- 6. CB1 BUNDLE 1/25/2016 CB1 Platform Presentation Sales Sheets for Talent Network Network Video Communication Plan 6
Editor's Notes
- #3: (image of a strong union/connection – a chain or two hands interlocked?)
- #4: Brand & Thought Leadership 12 Large Scale Research Studies 7,000 attendees at 41 Speaking Engagements 21,909 Event Attendees/Booth Participants 5000 Webinar Attendees 6,501,912 Emails Delivered and 849,111 Opened Sales Opportunities: Connections and Conversations 80,049 Leads Sent to the Salesforce 35,135 marketing generated leads (non-ecomm) 23,809 Appointments Set 12,300 Proposals Created
- #5: Product Marketing: More segmented by customer persona and CB account attributes Mapped to cus challenges SaaS best practices in Lead Gen Customer Life Cycle: Customer Lifecycle Messaging: Lead Nurture (prospect), Welcome (new contract), Product Newsletter (current customers), Renewal (auto-renew and annual customers), Winback Customer NPS & Renewal Outlook NPS at Rep level NPS at Contact & Account Level Assets: Industry/Occupation Reports Proposals & Presentations Sell Sheets Leads - Prioritize Account Book with Timely Opportunities Thought Leadership: HRConnect: Monthly topic sent to HR general ENT audience Candidate Behavior HRTechnology Communication Consistency of updates
- #6: Centralize, Simplify, Communicate – CB Communication Platform in SF Product Updates Mobile What’s working what’s not What’s on the kill list Improvements to Products What is better/new about our products and how we do position them? TN Renewals Site changes EOI impact and how you position How we drive EOI – it’s not free