Google AdMob Event Presentation
Download as PPTX, PDF0 likes899 views
Developers have invested in app ecosystems since 2010. Google bought AdMob in 2010 and rebuilt the platform on Google's stack, creating a powerful platform. The platform aims to maximize ad revenue and in-app purchase revenue while understanding users. Only a small percentage of users typically make in-app purchases. The platform combines AdMob and Google Analytics to be a single Google destination for app developer monetization, promotion, and analytics needs. It uses in-app purchase ads and audience segmentation to find premium users and encourage purchases, taking action before users abandon a game.
1 of 7
Downloaded 10 times
Google AdMob Event Presentation
- 1. Developers
- 2. Investing in the ecosystem 2010 2012 2013 2014 Google buys AdMob 1M buyers Rebuilt on Google stack Powerful platform
- 3. Our vision Maximizing ad revenue Growing IAP revenue Understanding your audience
- 4. The in-app purchase conundrum Only XX% of users make in-app purchases Source: AdMob and Parks Associates, The Mobile App Consumer, October 2013
- 5. The single Google destination for cross-platform app developers’ monetization, promotion and analytics needs. AdMob + Google Analytics
- 6. In-app purchase ads (step 1): find premium users Didn’t make it past level 1001 02 03 04 05 06 07 08 09 10 Played the game in the last 24 hours Paid for an item in your game previously
- 7. Audience segmentation Take action before they abandon your game