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Generating Revenue With
         Admob
            Andrew Kozlik
         www.codefortravel.com

  https://github.com/akozlik/BasicAdMob
Monetization Strategies



    ● Paid Applications

    ● In App Purchases

    ● Advertising




                          codefortravel.com
Monetization Strategies



    ● Paid Applications

    ● In App Purchases

    ● Advertising




                          codefortravel.com
Advertising Networks



   ● iAds (Apple)

   ● Mobclix (3rd Party)

   ● AdMob (Google)




                           codefortravel.com
Advertising Networks



   ● iAds (Apple)

   ● Mobclix (3rd Party)

   ● AdMob (Google)




                           codefortravel.com
Benefits to Ad Supported Apps


       ● Free Apps

       ● Larger Audience

       ● Pay Per Click

       ● Cross App Promotions




                                codefortravel.com
#1 Thing Not To Do

Do Not Charge for Ad
  Supported Apps!




                       codefortravel.com
Marathon, Not a Sprint



● First app launched July 12, 2011

● First Week - $0.96

● Last Week - $47.37




                                     codefortravel.com
Our Numbers


● Year to Date - $453.41

● Averaging $150 per Month

● 100% Free Apps

● Revenue Rising




                             codefortravel.com
What Happened?


● Street Fighter 2 Soundboard

● 80/20 Rule

● Be Persistent

● Try Everything




                                codefortravel.com
Steps for Adding Ads

  ● Register for Admob

  ● Create new App

  ● Import Admob Library

  ● Generate Ad

  ● ?????

  ● Profit




                           codefortravel.com
Register for Admob



● www.admob.com

● Free to Join

● Earn Percentage of CPC




                           codefortravel.com
Create New App

● Sites & Apps > Add Site/App




                                codefortravel.com
Create New App

● Choose Application Type




                            codefortravel.com
Create New App

   ● Fill In Details




                       codefortravel.com
Create New App

● Download AdMob SDK




                       codefortravel.com
Import AdMob Library

● Right click on project files and click "Add Files to Project"




                                                      codefortravel.com
Import AdMob Library

● Select all of the files you downloaded and extracted




                                                   codefortravel.com
Import AdMob Library

● Include the following frameworks
    ○ AudioToolbox
    ○ MessageUI
    ○ SystemConfiguration
    ○ CoreGraphics




                                     codefortravel.com
Generate Ad

● Import GADBannerView.h

● Add banner to ViewController.h




                                   codefortravel.com
Generate Ad

● Generate ad banner in viewDidLoad for ViewController.m




                                                codefortravel.com
Generate Ad

● Replace MY_BANNER_UNIT_ID with publisher ID

● Go to your dashboard and select "Manage Settings" for your
  app




                                                codefortravel.com
Generate Ad

● Select Publisher ID and replace MY_BANNER_UNIT_ID




                                            codefortravel.com
Generate Ad

● Compile and Test!




                                codefortravel.com
Closing Tips

● Turn on AdSense

● Go to App Settings

● Improves Fill Rate




                       codefortravel.com
Closing Tips

● Use 3rd party tools like AdWhirl

● AdMob provides library

● DO NOT CLICK YOUR ADS

● Click Fraud

● Trust me, your ads will register




                                     codefortravel.com
visit www.codefortravel.com

     THANKS!

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Generating revenue with AdMob