intARact
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Mobile augmented reality integrates online experiences with the physical world by capturing content through a mobile device's camera or location services. This allows consumers to interact with offline media like logos or pictures and unlock additional engaging content. Advertisers have recognized the value of combining mobile and traditional media for higher returns on investment. The technology works across different mobile phones, networks, and media using a single application that can deliver multiple branded augmented reality experiences including 3D and video.
intARact
- 1. Mobile.. LocationCamerasharpened context &enhanced experiencesMultimedia3DPhone Profile
- 2. Mobil Integrates online experiences with the offline world,
- 3. captures this power of mobileRich media engagements delivered based on the VIEW OF THE MOBILE CAMERA or the LOCATION of the user
- 4. Makes consumers interact with offline mediums by capturing a logo/ picture
- 5. Advertisers instantly captured the valueMobile + traditional medium=Higher ROI
- 6. Summary of results from AR campaign
- 7. DifferentiatorsOne application, one time download, Millions of brands and multiple engagement for each brand
- 8. Works across handsets (feature and smartphones), networks (GPRS, 3G, WiFi) and mediums (TV, Print, Outdoor, Packaging)
- 9. Multiple engagement models including 3D, overlay and video streamingexperienceVisit intARact.mobi
- 10. Focus on many of the creative's in intARact.mobi/examples
- 12. Testimonials"Nike India has been truly encouraged by the response we've received from our consumers from the on ground digital activity this football season."KeerthanaRamakrishnanPR LeaderNike India“The response (Hyundai i10 campaign) was fabulous and the company received multiples enquiries and downloads in just two months by using this solution”G Sanjay General Marketing Hyundai India50+ campaigns in last 12 months by global brands and media houses