Status of the Mobile market, Apps and Augmented Reality
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The document discusses the growth and market potential of smartphones and applications, highlighting that 1 billion people use smartphones for approximately 3 hours daily. It covers topics such as augmented reality, app development for corporate use, and marketing strategies, emphasizing the need for engaging and branded applications to build user loyalty. Additionally, it notes the increasing significance of mobile technology in various sectors and urges brands to adapt their strategies accordingly.
Status of the Mobile market, Apps and Augmented Reality
- 1. Smartphones and apps 1bn people using it 3 hours a day. Do you have a strategy? Szabolcs Budahazy, CEO Linked in: http://hu.linkedin.com/pub/szabolcs-budahazy/12/688/744/ www.arworks.com
- 2. Smartphones
- 3. Content 1. World of smartphones 2. Apps 3. Corporate apps 4. Augmented Reality 5. App development 6. Marketing your app 7. Apps as salestools 8. The future
- 5. Market • Newly sold devices 2012: – 1.8 bn phones: 40% smartphones/60% feature phones – 2011 to 2012 38% increase in smartphone sales • All used devices – 6.2bn subscription – 4.2 bn actual user – 1bn smartphones • 2017: 3bn Smartphones
- 6. Manufacturers Samsung Nokia Apple
- 7. Most popular Android phones http://www.appbrain.com/stats/number-of-android-apps
- 9. Op system changes 2007-2012 Guardian 2012/05
- 10. Feb 2012 vs Feb 2013 Kantar Worldpanel ComTech
- 11. Usage
- 12. Replacing everything Carkey Airplane Bankcard ticket Phone Flower Health care TV
- 13. TV or Smartphone
- 14. TV vs Smartphone
- 16. Time spent with Mobile apps
- 17. From 100 users – how many searched for a specified content?
- 18. Shopping
- 19. Smartphone user and FB
- 22. App stores (March 2013) • 800,000 - Apple App Store • 664.000 – Google Play (Android) • 100.000 – Blackberry World • 50,000 – Windows Store New apps by week in the Windows Store
- 24. TOP 12 all time apps
- 27. How do you use the mobile?
- 29. Applications in corporate life
- 30. Apps • For Profit apps – Apps for sell (short/long term) • Corporate apps – Marketing – CRM, sales process – Manual – Processes – Other
- 31. Marketing apps • Catalogue (Car, Furniture, etc) • Game with product (FMCG) • Game theme connected the brand • Functional (Nike, Adidas, Knorr) • Shareable content, Interactivity
- 32. Examples
- 33. Nike apps
- 34. Toyota apps
- 35. Coca-Cola apps
- 36. Axe/Unilever
- 37. Branded Apps in Marketing What we see: • Games with products • Catalogues/Mobile Brochures • Simple branded “fun games” What brands need: • Branded, useful or real fun addictive apps ensuring repeated usage, building up brand loyalty and increase sales
- 38. Feel the need “Unilever, the world's second-largest advertiser, brought more than 30 marketing executives to the Consumer Electronics Show in Las Vegas to meet with tech partners and immerse themselves in the technologies shaping the way people interact with content and one another.” January, 2012 More…
- 39. Marketers problems • No personal smartphone experience • Failing to understand importance of changes • Concentrating on own product, not on user’s interests and motivation • Limited knowledge of technology
- 40. Let’s go deep
- 41. A special smartphone technology
- 43. Augmented Reality (AR): superimposing additional digital information on a live camera image of a smartphone
- 44. AR types Panoramic Markerprint GPS
- 45. Augmented Reality gives you Talking print Interactive Video Screens on ads prints newspaper products Unlimited 3D brand Holographic Immersive 3D test drives sculptures product demo TV spots Pop up stores Time travel Space travel anywhere …. and many many more
- 46. Markerprint AR • Novartis • Deutsche Telekom Angry Bird • Aquarium • F1 Car
- 47. Panoramic AR • Audi • Ericsson City • KH HQ • Angry birds
- 48. GPS AR - Navigators • Olympic • Telekom Festival • Mecca • Wine
- 49. Eyewear Contact … Lenses Future 3D Car movie – Window PS3
- 50. App development
- 51. Smartphone content alternatives • Responsive web site • Web apps – HTML5 – Look like an App • Standalone apps – Installed, works off-line, – Operating system upgrades – Device optimalisation – One app vs Many apps
- 52. Responsive PC Mobile
- 53. Web App
- 54. App design - hints • Name of the app • Platform design standards • GUI, UI – 2013 Simplicity • Apple versions (iPhone 3GS, 4, 5, iPad2, iPad3, iPad Mini) • Android versions (4000 devices – S/M/L screens) • App Store size – 50 MB • Integrating videos – native or youtube
- 55. MarCom Apps :Timing/process • T-day:Brief • T+1 week: Offer • T+2 week: Order • T+3 week: Final specification • T+6 week: Programming/design/testing • T+9 week: Public app
- 56. Specification
- 57. Making it downloadable iOS - Apple • Developer status – Public developer (App Store apps) – Enterprise developer (Internal apps) • Process – application, approval, fee • Approval time • Approval process Android – Google Play • Easy – 1 day
- 58. App Marketing
- 59. App marketing steps • Let them know so they download – Link in a: Web site, Banner, eDM, QR code,
- 60. Find the link to Apps!
- 67. App marketing steps • Let them know so they download – Link in a: Web site, Banner, eDM, QR code, • First launch – Reward, hook element – Exclusive content • Regular use – Functional value/solving a problem (product related) – Gamification – Push notification • Monetize • Recommend/share to others
- 68. Monetizing successful apps • Special product/brand experience • Special offers • Motivating to visit sales points, stores • Local based marketing • Brand ambassadors: – Sharing experience – reaching other potential customers
- 69. App Statistics
- 70. Content 1. World of smartphones 2. Apps 3. Corporate apps 4. Augmented Reality 5. App development 6. Marketing your app 7. Making profit 8. The future
- 71. The world is going mobile Are you?
- 72. END or the beginning of a beautiful future :) Szabolcs Budahazy, CEO Linked in: http://hu.linkedin.com/pub/szabolcs-budahazy/12/688/744/ www.arworks.com