M7 Ppt
- 1. The next generation ad network built for international brands
- 2. M7 at a Glance • The first mobile network focused on tablets • Premium, transparent, custom sites & applications • Widespread availability of fixed banners, rich media and video • Engagement measurement & insights • Over 160 million unique mobile visitors, 20 million on tablets • 13 billion monthly page views, 1 billion on tablets • Reach over 70% of all international tablet users
- 3. Targeting Capabilites Platform Targeting • Demographic (age, gender, HHI) • Device & OS • Audience Segmentation • Behavioral Targeting • Keyword • Geographic (Country, city, DMA)
- 4. Get in-front of the pack Sites & Apps that define their category By tailoring a media program using premium content, context and data, your clients benefit from campaign-specific audiences designed just for them. Distinctive Creative Our scalable rich media opportunities provide marketers with unprecedented opportunities to engage with consumers on their favorite device. Fixed banners, multi-panel expandables high quality video units are available. Audience Targeting By levering the industry’s leading technology platforms, M7 Global Media provides marketers with best-in-class targeting technology, including Custom Audience Segmentation, behavioral targeting, keyword targeting and non-PII user registration data.
- 6. Global Reach: Top Countries COUNTRY Total Volume iPhone Android iPad TOTAL GLOBAL VOLUME 13,000,000,000 4,850,000,000 7,380,000,000 768,000,000 Japan 894,513,593 114,437,572 680,844,240 12,565,945 United Kingdom 509,770,085 261,904,340 239,028,400 35,762,440 Korea, Republic of 506,363,713 186,617,604 308,264,189 6,544,074 Saudi Arabia 496,953,524 528,001,802 83,318,430 5,849,876 China 346,235,022 145,910,837 128,223,079 90,128,643 France 274,093,158 117,530,359 147,808,569 13,851,747 Canada 237,705,899 159,096,340 76,327,518 30,665,909 Australia 214,950,970 140,453,193 73,141,096 25,379,539 Germany 214,698,093 89,794,851 118,286,072 9,565,985
- 7. Industry Stats • Smartphones 20M sold in 7 years, tablets reached 20M in less than 20 months -comScore, Nov ’11 • Mobile ad spending will rise to $4.4 billion in 2014 from $743 million in 2010 – eMarketer • Tablets accounted for 77% of all retail mobile ad spend and 60% of all mobile ad impressions and clicks – Efficient Frontier, Sept ’11 • Tablet owners vs. general public: 51% vs. 28% College educated, 62% vs. 44% full time jobs and 53% vs. 28% have family incomes over $75K – PEW Sept ’11 • “the iPad has created a transformational change in how people interact with computers “– Gartner, Sept ‘11
- 8. Standard Formats Standard Ad Formats Available 300X50 468X60 728X90 300X250 216X36 300X50
- 11. Unique formats Full Screen Interstitial
- 12. Unique formats Video • Customizable size and controls visibility • Video can be embedded (iPad only) or can open in native player • Video can autoplay (iPad only)
- 13. Unique formats Countdown with tap to video
- 14. Unique formats: Overpass 1. Detects mobile devices accessing sites not optimized for mobile web. 2. Delivers an overlay ad to the mobile screen. • Expand reach, increase efficiency • Mobile campaign to custom property list without the need for mobile sites • Supports fixed banners and rich media creative • Works across iPhone, Android & Blackberry Without Overpass ad With Overpass ad
- 15. M7 Global Media What sets us apart: • We can mobilize creative assets for you • Assist in creating mobile landing pages • Eager to share best practices • Duplicate your online buy via Overpass
- 16. M7 Global Media Dave Draxler M7 Global Media M7GM.com dave.draxler@m7gm.com Office: 530-350-7640 Mobile: 916-996-1097