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Using Career Preparation to Differentiate Your
University: Learn Why Students Identify it as
the Top Driver of Enrollment
•  Lawrence Burns, VP of External Affairs, University of Toledo
•  Moses Lee, CEO & Cofounder of Seelio; Faculty, University of Michigan
•  Mike Purcell, Executive VP of Business Development, PlattForm
1
About PlattForm
2
As the education landscape has changed,
we are investing in student outcomes
through:
•  AttriBrand
•  Academic Program Management
•  International Recruitment
•  Career Preparation
Proprietary & Confidential | © 2014 - Seelio Inc.
The Higher Education Challenge
44%
Underemployment Rate
of Recent College
Graduates
~ 50%
Of Colleges Fell Short
of Enrollment and
Revenue Goals
More than ever before, people are questioning the value of a college education.
Career Preparation is #1 Driver for Enrollment
4
And An Important Factor in Alumni Giving
Students who believe their institution provided a strong value
in terms of career preparation are more likely to give as
alumni.
How Can You Lead in Career Preparation?
By empowering
students to
document and
capture their
educational
experience from
day one.
Case Study: University of Toledo
UT has a commitment to
career preparedness
through experiential
learning
Case Study: University of Toledo
UT realizes the need for “beyond the classroom experiences”
and is weaving that into the student experience via key
partnerships like:
intern ohio
•  Job experience, college
credit, and often paid
•  70% of interns offered
work after graduation
•  Starting in 2 Colleges–
Jesup Scott Honors
College and College of
Art & Communication
•  Students document and
capture story from day
one
•  Mandatory co-op
program results in
100% job
placement
Preparing UT Students for Success
FRESHMAN SOPHOMORE JUNIOR SENIOR
•  Finding and
documenting
skills
•  Initiating
Project Based
Learning
•  Seeking and
obtaining an
internship
•  Preparing for
interviews &
showcasing
portfolios
11
Why the University of Toledo Turned to Seelio
EMPLOYERSSTUDENTS
Seelio is committed to
enhancing the long-term
value of a UT degree.
UNIVERSITY
Our solution
impacts
stakeholders
at every level
Implementation In Two Schools
Result: A Showcase of Experiential Learning
Study
Abroad
Leadership
Experiences
Internships &
Work Experiences
Capstone
Projects
Theatre
Performances
Class
Projects
Volunteer
Activities
Presentations
& Speeches
Survey Feedback from University of Toledo Students
“Jobs in my field aren't really easy
to find, but with Seelio I have a
one up on other candidates.”
“I like that it lets me not be a
piece of paper, it shows who I
am.”
“I'm very satisfied. Seelio is a
great resource to use. I
recommend it to all students!”
[Seelio helps] “others see what I
accomplished and viewing others
success. It's a great
experience… Seelio has helped
me with job searching and
showing off my success.”
“…It's a great place to
showcase everything.”
“As a student with a lot of video
work, it's extremely helpful that I
can display all my videos in
one place that's completely
customized to me; not just a
YouTube page.”
Study Finding: Promotion Leads to Positive Outcomes
WITHSEELIO
WITHOUTSEELIO
SOURCE: 2014 Study of Seelio Student Members
Student Success Stories
Steps You Can Take At Your University
LEARNING
TOUCH POINTS
MAKING
CONNECTIONS
SHOWCASING &
STORYTELLING
•  Build in time for
students to think
critically about their
learning across all
contexts
•  Help students
connect their
learning to skills
that employers are
looking for
•  Provide model for
students to showcase
work so they can
enter interviews with
confidence
Questions?
To Learn More
About University of Toledo:
•  Larry Burns, lawrence.burns2@utoledo.edu, utoledo.edu
About Seelio:
•  Moses Lee, moses@seelio.com, seelio.com/educators
About PlattForm:
•  Mike Purcell, michael.purcell@plattform.com, plattform.com

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Career Preparation as a Differentiator For Your University [Webinar]

  • 1. Using Career Preparation to Differentiate Your University: Learn Why Students Identify it as the Top Driver of Enrollment •  Lawrence Burns, VP of External Affairs, University of Toledo •  Moses Lee, CEO & Cofounder of Seelio; Faculty, University of Michigan •  Mike Purcell, Executive VP of Business Development, PlattForm 1
  • 2. About PlattForm 2 As the education landscape has changed, we are investing in student outcomes through: •  AttriBrand •  Academic Program Management •  International Recruitment •  Career Preparation
  • 3. Proprietary & Confidential | © 2014 - Seelio Inc. The Higher Education Challenge 44% Underemployment Rate of Recent College Graduates ~ 50% Of Colleges Fell Short of Enrollment and Revenue Goals More than ever before, people are questioning the value of a college education.
  • 4. Career Preparation is #1 Driver for Enrollment 4
  • 5. And An Important Factor in Alumni Giving Students who believe their institution provided a strong value in terms of career preparation are more likely to give as alumni.
  • 6. How Can You Lead in Career Preparation? By empowering students to document and capture their educational experience from day one.
  • 8. UT has a commitment to career preparedness through experiential learning
  • 9. Case Study: University of Toledo UT realizes the need for “beyond the classroom experiences” and is weaving that into the student experience via key partnerships like: intern ohio •  Job experience, college credit, and often paid •  70% of interns offered work after graduation •  Starting in 2 Colleges– Jesup Scott Honors College and College of Art & Communication •  Students document and capture story from day one •  Mandatory co-op program results in 100% job placement
  • 10. Preparing UT Students for Success FRESHMAN SOPHOMORE JUNIOR SENIOR •  Finding and documenting skills •  Initiating Project Based Learning •  Seeking and obtaining an internship •  Preparing for interviews & showcasing portfolios
  • 11. 11 Why the University of Toledo Turned to Seelio EMPLOYERSSTUDENTS Seelio is committed to enhancing the long-term value of a UT degree. UNIVERSITY Our solution impacts stakeholders at every level
  • 13. Result: A Showcase of Experiential Learning Study Abroad Leadership Experiences Internships & Work Experiences Capstone Projects Theatre Performances Class Projects Volunteer Activities Presentations & Speeches
  • 14. Survey Feedback from University of Toledo Students “Jobs in my field aren't really easy to find, but with Seelio I have a one up on other candidates.” “I like that it lets me not be a piece of paper, it shows who I am.” “I'm very satisfied. Seelio is a great resource to use. I recommend it to all students!” [Seelio helps] “others see what I accomplished and viewing others success. It's a great experience… Seelio has helped me with job searching and showing off my success.” “…It's a great place to showcase everything.” “As a student with a lot of video work, it's extremely helpful that I can display all my videos in one place that's completely customized to me; not just a YouTube page.”
  • 15. Study Finding: Promotion Leads to Positive Outcomes WITHSEELIO WITHOUTSEELIO SOURCE: 2014 Study of Seelio Student Members
  • 17. Steps You Can Take At Your University LEARNING TOUCH POINTS MAKING CONNECTIONS SHOWCASING & STORYTELLING •  Build in time for students to think critically about their learning across all contexts •  Help students connect their learning to skills that employers are looking for •  Provide model for students to showcase work so they can enter interviews with confidence
  • 19. To Learn More About University of Toledo: •  Larry Burns, lawrence.burns2@utoledo.edu, utoledo.edu About Seelio: •  Moses Lee, moses@seelio.com, seelio.com/educators About PlattForm: •  Mike Purcell, michael.purcell@plattform.com, plattform.com