Career_Goals_Presentation_Updated.pdf (ppt
- 1. Personal Interview Chaitanya Gupta BBA (Digital Media and Marketing) | SSPU
- 2. Introduction • Name: Chaitanya Gupta • Course: BBA • Interests: Digital Media • Passionate about learning new things about digital media platforms
- 3. Short-Term Career Goals • Gain technical and practical knowledge • Secure internships and research opportunities • Develop expertise in cutting-edge technologies
- 4. Long-Term Career Goals • Establish myself as a skilled professional • Take on leadership roles in reputed organizations • Contribute to industry advancements
- 5. How SSPU Will Help • Strong academic curriculum and industry exposure • Hands-on learning and research opportunities • Networking with alumni and industry experts • Internship and placement support
- 6. Why I am the Right Fit • Passion for exploring new things • Interest in research, innovation, and problem-solving • Adaptability, teamwork, and leadership skills • Pursuing The Complete Digital Media Marketing Course from Udemy
- 7. Expectations from SSPU • High-quality education with practical applications • Industry exposure and guest lectures • Access to research and mentorship opportunities • Dynamic learning environment
- 8. Evolution of digital media in the last five Years • India’s large millennial and Gen Z population of over 91 crore • 80 crore broadband subscriptions • 55 crore smartphone users • 78 crore internet users • World’s cheapest data costs Source: PwC India: Entertainment & Media Outlook Report 2024-28
- 9. Evolution of digital media in the last five Years • Rise of mobile marketing with focus on responsive UI • Rise in content marketing with focus on SEO • Data driven strategy with personalization • Increased investments in digital transformation • Use of AI in digital media • Growth in demand for skilled professionals
- 10. Industry Growth in Next 5 Years • Valued at INR 245k crore in 2023, the sector is projected to reach IN 345k crore by 2028, with a compound annual growth rate (CAGR) of 8.3%. • Mobile-first dominance in India is very significant, with Indians spending 82% of their time on E&M apps. • Digital media, over the top (OTT), online gaming, animation and visual effects (VFX), live events and music are high-growth areas, with average CAGRs exceeding 15%. • India’s advertising revenues, boasting the second highest CAGR, is set to outpace those of Australia, South Korea, Indonesia, and Brazil by 2028 • Advertising revenue: Overall ad expenditure to increase from INR 101k crore in 2023 to INR 158k crore at a CAGR of 9.4%​
- 11. Job Roles & Dream Companies • Social Media/Digital Media Specialist, SEO and Content strategist, Account Manager • Dream Companies: Google, Amazon, Accenture, IBM, Teleperformance
- 12. Hobbies & Achievements • Hobbies: Online gaming , Table Tennis , Traveling • Achievements: Won calligraphy competition
- 13. Thank You Looking forward to get admission in SSPU!