领胜Case frameworks
- 1. LingSheng 领胜发展 www.LingShengCareer.com Crack Case Interview Framework of Case Analysis 1
- 2. LingSheng 领胜发展 www.LingShengCareer.com 在领胜 • 我们努⼒力，细致，精⼼心，雕琢！! • 我们坚定，百炼，洞明，通达！! ! LingSheng 领胜发展 是国内⾸首家关注⾼高端职业培训的教 育培训⼯工作室。 ! 关注领胜发展，优化职业⽣生涯规划，提升⾯面试表现，增 加成功机率，突破⾃自我局限，开启全新⼈人⽣生旅程! 2
- 3. Core Trainings ❖ ⾏行为⾯面试 Behavioral Question! ❖ 案例⾯面试 Case Question! ❖ ⽆无领导⼩小组讨论 Leaderless Group Discussion LingSheng 领胜发展 www.LingShengCareer.com 3
- 4. Several Case Analysis Frameworks ❖ 4Ps! ❖ 5Cs! ❖ STP LingSheng 领胜发展 www.LingShengCareer.com 4
- 5. 4Ps Product Price Place Promotion • Attributes ! • Point of differentiation vs. competition! • Usage occasion! • Packaging! • Pack size and value-adds • Consumer price points! • Customer/ Distributor pricing! • Profitability! • Premium vs. value pricing! • Price points vs. competition! • Where are your products distributed? Goal attained?! • On-shelf placement • Advertising, consumer, and trade strategy! • Promoted price points! • Promotional time windows! • Marketing vehicles: advertising, social media, magazines, trade, salesforce incentives, etc.! • Coupons, rebates, flash sales, circulars, etc.! LingSheng 领胜发展 www.LingShengCareer.com 5
- 6. 5Cs Consumer LingSheng 领胜发展 www.LingShengCareer.com • Who are they? Demographics, psychographics, etc.! • Unmet need(s)! • Preferences, purchase behaviors! • Insights! 6 Customer • Distribution channels ! • Shelf placement! • Needs! • Trends! Competition • Who are they? How are they doing?! • Strengths and weaknesses?! • Expected reaction?! • Pricing, product features, distribution, capabilities! Cost • Premium vs. value pricing! • Profitability! Company • Core competencies! • Alignment with strategy! • Sufficient resources!
- 7. STP Segmentation! process of identifying sets of consumers Targeting! selection of the specific segment(s) whom you wish to reach! Positioning! process of creating a perception of your brand in the mind of consumers relative to its competitors! LingSheng 领胜发展 www.LingShengCareer.com 7