case solve about UBER
- 1. welcomeTo my presentation……. Name:Md. Habibur Rahman Id:1525042
- 2. Article:UBER_Managing a ride in china.
- 3. The characteristic of the online chauffer market are given below: Not expensive transportation system Quick response for rent Not expensive but very convenient Well condition of car Save time and money Provides good service than local car cabs service Normal and premium quality car facility
- 4. The business model that adopted by uber in china are given below: Firstly,uber was using the non experienced drivers and their own car to provide service Later,uber had started offering the variety of vehicles and licensed drivers
- 5. At beginning time,uber use ‘uber black’ for providing service that is very expensive.but later uber use ‘uber x’ that is not expensive but convenient
- 6. The similarities and differences between uber and its counterparts are given below: We know that Didi and kuadi are the main competitors of uber. The similarities is that these two companies use varieties of cars, normal and premium car. For payment solution ,uber and kuadi use Alipay.But Didi use ‘WE CHAT’ that a popular mobile chat in china. Didi and kuadi companies started as taxi-hailing app which is the opposite of uber business model of matching car owners to ride seekers.and kuadi and didi spent huge amount of money for promoting business than uber. The active users number of didi(80.9) is very high than
- 7. How should uber position itself in china,relative to its competitors? As an international company uber has competitive advantage . A traveler easily find uber very helpful.because it already cover a lot of countries and cities.Recectly we noticed that uber started ‘uber moto’ service. So I think uber can continue provide better service at affordable price.
- 8. The pros and cons of the current strategies by uber adopted and its competitors? Uber strategies are not unique and easily copied.but one of the interesting features is it’s surge pricing. Ubers car is definitely fancier than regular taxi. Uber recruits drivers from private car rental companies, on the contrary kuadi and didi provide their app to assists taxi driver. Overall , uber provide better service than any other chuaffer at low price
- 9. The opportunities that can uber take advantage of in china? Competitors Geographic distance Growing rate of industries Cultural distance Chinese market,a good opportunity
- 10. Thanks to all,for stay with me and enjoying my presentation.