ola cabs
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Ola was founded in 2010 in Mumbai and is now headquartered in Bangalore. It started as an online cab aggregator and has expanded to over 200,000 cars across 87 cities in India. Ola's services now include Ola Cabs, Ola Auto rickshaws, and Ola Café food delivery. As a platform, Ola partners with private taxi owners by providing them with technology for booking, payments, and dispatch without owning vehicles itself. It generates revenue through commissions from drivers based on daily earnings.
ola cabs
- 2. It was founded on 3 December 2010 by Anshul Gupta (currently CEO) and Ankit Bhati Ola started as an online cab aggregator in Mumbai, now based out of Bangalore and is among the fastest growing businesses in India Ola cabs has expanded to a network of more than 200,000 cars across 87 cities. In September 2015 Ola expanded to incorporate autos in Bengaluru. Ola Auto expanded to other cities like Delhi, Pune and Chennai.
- 3. Products &Services :Ola Café, Ola Grocery, cab ride
- 4. Business Model • OLA cabs acts as a facilitator in providing cab-booking services to customers through multiple channels. • OLA does not OWN any of the cabs. • In short they partners with Private Taxi owner & provide them modern technology for booking, payment etc.
- 5. Usp • Convenience: Book within seconds and get instant confirmations. Easy online payments or cash on delivery. Booking car rentals will never be a headache again! • Quality: Our cars are audited for cleanliness, safety and comfort. Our drivers are well trained and reliable. Sit back and enjoy the Ola experience! • Control : We have clear and transparent pricing listed online. Never haggle with drivers again on payments and be confident and assured of what you are being charged for!
- 6. Revenue model • Ola cabs current revenue model is by getting a comission (or rather rental) of INR 100 from each ola driver if the driver makes more than INR 2000 a day. • In the instance the driver makes less than INR 2000 then ola will credit the difference amount into drivers account.
- 10. • Associating with big events happening around metros. • Providing free Ola money and cashbacks to promote usage of apps • Offers a wide variety of cab options including a Nano and an Auto option to appeal to various customer categories way forward • Providing training to drivers in skilled driving, traffic rules, etiquettes. • Encouraging new drivers (who don't have a car), by arranging low interest rates with financiers Customer acquisition initiatives Driver acquisition initiatives
- 11. way forward : Ola money