Uber technologies inc
- 1. UBERTECHNOLOGIESINC TRANSPORTCOMPANY BY Varsha Kumari Singh Rajiv Academy For Technology And management
- 3. INTRODUCTION Formerly:- Ubercab (2009–2011) Founded:- March 2009; 11 years ago Founders:- Garrett Camp Travis Kalanick Headquarter:- San Francisco, California, U.S. Area served:- 69 countries Products:- Mobile app, website Current Valuation :– $120B
- 4. Services:- Vehicle for hire Food delivery (Uber Eats) Package delivery Courier Freight transport Subsidiaries :- Uber Eats Postmates Careem Otto deCarta, more….. Tagline:- “Everyone's private driver"
- 5. What Is Uber ? Uber Technologies, Inc., commonly known as Uber, is an American company that offers vehicles for hire, food delivery (Uber Eats), package delivery, couriers, freight transportation, and, through a partnership with Lime, electric bicycle and motorized scooter rental. In the United States, Uber has a 67% market share for ride-sharing and a 24% market share for food delivery. Uber has been so prominent in the sharing economy that the changes in industries as a result of it have been referred to as uberisation. Uber was originally seen as providing a cost-saving platform that matched car owners with empty seats to customers going to the same destination—true ride-sharing. The model then evolved, with dedicated drivers taking customers wherever they wanted.
- 6. HISTORY In 2008, Uber was founded as Ubercab, when the co-founders were attending LeWeb conference in Paris. After Camp and his friends spent $800 hiring a private driver, he wanted to find a way to reduce the cost of direct transportation. He realized that sharing the cost with people could make it affordable, and his idea morphed into Uber. Garrett who really came up with the idea took the lead and started playing around with a couple of ideas, and engineering a mobile app for the iOS.
- 7. TIMELINE July 2010 UberCab connects its first rider with a black town car for a ride across San Francisco. 2009 The two entrepreneurs found UberCab, a smartphone app that lets people tap a button and get a ride Oct 2010 UberCab shortens its name to Uber
- 8. Nov 2012 Uber launches operations in Sydney, bringing reliable rides to Aussies. 2011Uber goes international April 2014 100 cities now enjoy Uber May 2015 Uber is in 300 cities May 2017 5 Billion trips and counting…
- 9. Uber’s Business Model Uber is no longer just the on-demand cab hailing service we used to know. It has dipped its toes into other territories as well – from Uber Eats (on-demand food delivery) to Uber Freight (on-demand trucking). we will focus on Uber’s core business of ridesharing – its business model Uber works as a digital aggregator app platform, connecting passengers who need a ride from point A to point B with drivers that are willing to serve them. “Passengers” generate the demand, “Drivers” supply the demand and “Uber” acts as the marketplace/facilitator to make this all happen seamlessly on a mobile platform.
- 10. Targeted customer segments • UberPool :– Non-working group e.g. students or young adults • UberX :– e.g. working adults, people in a rush • UberTaxi :– e.g. the usual taxi passenger • UberBlack :– e.g. professionals
- 11. Digging Deep Into Uber’s Revenue Sources – How Uber Makes Money? ◦ Trip Commissions ◦ Surge Pricing ◦ Premium Rides ◦ Cancellation Fee ◦ Leasing to Drivers
- 12. Expanding Rapidly With New Business Verticals ◦ These new businesses that Uber is building side-by-side have tremendous potential to generate revenue and fuel Uber’s grand ambitions. Uber Eats(2016) Uber Freight(2017)
- 13. REVENUE GENERATION 54% 35% 9% 2% Delivery(formally eats) Delivery(formally rides) Freight ATG and Other Technology Programs
- 14. Value proposition Passenger :- •One tap to ride (Convenient) • Different ride options •Real-time tracking • Ride feedback •Cashless rides • Discounts from time to time •Fare splitting Driver :- • Flexibility to drive on their own terms • Better income • Lower idle time to get new rides • Training sessions • Assistance in getting vehicle loans
- 16. STRENGTH Largest Ride Sha ring Technology A.Strong Brand Recognition Dynamic Pricing Strategy B.Low Fixed Investment Low Prices as Compared to Taxis Adaptive Nature WEAKNESS Multiple Scandal Substantial Losses Dependency on the workforce Public Backlash Opportunities Accountability and Performance Utilize Digitalization Driverless Technology and other services Logistics Threats Customer and Employee Retention Lawsuits Increasing Competitors SWOT ANALYSIS
- 17. ◦It is a great testament of a tech startup that achieved success with a novel business model and smart execution.