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- Amit Bhatia
AGENDA
Introduction
How it
Works
Value
Proposition
Technology
App-Powered On-Demand Car Service
Provider
UBER means Superior / Elite
AGENDA
Introduction
How it
Works
Value
Proposition
Technology
How it Works?
How it Works?
AGENDA
Introduction
How it
Works
Value
Proposition
Technology
One Tap to Ride Reliable Pickups Clear Pricing
Cashless &
Convenient
Feedback
Matters
Split your Fare
Pricing
• Standard fees
– Includes mile/minute
• Fixed Airport Rates
• Dynamic Pricing
Rates:
• Base fare $7
• Plus $3.5/mile > 11mph or
$0.85 < 11mph
• Minimum Fare $15
CHOICE IS A BEAUTIFUL THING
Get a ride that matches your style and budget
UBER PRESENCE
Why it Works?
• “Everyone’s a private Driver”
• One thing and doing it well
• Constant Customer interaction for
improvements
• Focus on experience: Customers willing to pay
premium
• Uber has no drivers natively
AGENDA
Introduction
How it
Works
Value
Proposition
Technology
HOW A TECHNOLOGY FIRM IS
CHANGING THE TRADITIONAL
TRANSPORTATION MODEL
Business Model
• UBER has no fleet of its own.
• Drivers (car owners) join UBER and get access to driver’s app.
• UBER charges 20% commission on fare and driver gets rest of
80%.
• Dynamic Pricing helps UBER to charge premiums.
Technology
App Technology for Consumers Demand Calculation Technology
Demand Supply Curve
HEAT MAPS
Based on Alcohol Based on who’s checking app
Possible other Businesses
UBER TEAM
Travis Kalanick (CEO)
Garrett Camp
THANK YOU

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Uber