![Monday, 9 January 2017
1
Jurassic World (2015)
Facts:
Plot: A new theme park is built on the original site of Jurassic Park. Everything is going
well and according to plan until the parks newest attraction - a genetically modified giant
stealth killing machine - escapes containment and goes on a killing spree.
Genre: Action/Adventure/Sci-fi
BBFC: 12A
Director: Colin Trevorrow
Release Date: 11th June 2015 (UK)
Money Made: $204,000,000
Budget: $150,000,000
Main stars: Chris Pratt (owen) (also acted in Guardians of the Galaxy) and Bryce Dallas
Howard (Claire) (also acted in spider man 3)
Location: filmed in Hawaii and American, new orleans, Louisiana.
- There was impressive visual effects, innovative CGI of the dinosaurs and outlook/Ariel
view theme park.
Target audience: 39% under the age of 25 and 61% was over.
Opening Weekend: $204,600,000 (USA) (12 June 2015), competition was insidious, ted
2, inside out. They released this film because its near summer and in the holidays its a
perfect opportunity for families to go see the film.
Themes: The indominus rex, the synthetic hybrid dinosaur at the center of the film's
story, is symbolic of consumer and corporate excess. The dinosaur was "meant to
embody [humanity's] worst tendencies. We're surrounded by wonder and yet we want
more, and we want it bigger, faster, louder, better. The director theres something in the
film that portrays our greed and desire for profit. The Indominus rex, is very much that
desire, that need to be satisfied.
Jurassic World is a modern sequal and reboot of the original ‘Jurassic Park’ made in
1993 released July 16th. Directed by Steven Spielberg. The novel and screenplay was
written by Micheal Crichton.
The production company for the blockbuster Jurassic World is Universal Studios.
- founded in April 30th 1912, in California (USA)](https://image.slidesharecdn.com/casestudiesword-170109174921/85/Case-studies-wordDoc-1-320.jpg)
![Monday, 9 January 2017
3
Sound/music:
The musical score was composed by Michael Giacchino, who had previously scored the
video games Warpath: Jurassic Park and The Lost World: Jurassic Park. Themes from
John Williams' previous Jurassic Park scores were also incorporated by Giacchino. "It
was a really targeted approach, as to where to [include Williams' themes] and where
would make the most sense and where would we most appreciate it, as fans ourselves,"
said Giacchino. A soundtrack album was released on June 9, 2015, by Back Lot Music.
Distribution:
Above the line costs:
Marketing material: The trailer was effective because teaser trailers were released
before the extended official trailer, creating excitement and curiosity of what the film is
going to be like. The official extended video was released after giving a feel and more
information of the story line, to intrigue and lure viewers in. A poster of the movie is
effective because it can be placed anywhere and everywhere from billboards on busy
roads or areas or on public transport for commuters to see everyday, although it isn't as
detailed it is still super effective.
Buying media advertising: Jurassic World has many website banners, outdoor posters
(discussed above), tv interviews of the actors for example on the Ellen show, magazine
articles for example in popular film magazine Empire and advertisement and radio.
Below the line costs:
Synergy / Cross promotions with partner company outside the film industry: Universal
Pictures and JCDecaux teamed up and transformed Londons Waterloo station into a
Jurassic World theme park to promote their new movie. The experimental campaign
dominated every location within the station and provided and unique viewing experience
by utilising a new audio synchronisation product called Beakle.
The public were encouraged to connect to the campaigns audio content using their
smart phones via a URL displayed on the stations large screen. Commuters waiting fro
their trains can then watch and listen to Jurassic world film trailer being displayed on the
screens; located by the departure boards. There was additional audio guide for a
dinosaur museum in the below level of the station.
The station also showcased life-sized 3D models of the movies's star raptors: Blue,
Delta, Echo and Charlie, creating an impressive centre piece that also projects sounds,
attracting audiences.
Synergy and convergence can aid my film Jurassic World as it can help advertise the
films itself and thus help to increase the films sales. Jurassic World had models of the](https://image.slidesharecdn.com/casestudiesword-170109174921/85/Case-studies-wordDoc-3-320.jpg)
Case studies (wordDoc)
- 1. Monday, 9 January 2017 1 Jurassic World (2015) Facts: Plot: A new theme park is built on the original site of Jurassic Park. Everything is going well and according to plan until the parks newest attraction - a genetically modified giant stealth killing machine - escapes containment and goes on a killing spree. Genre: Action/Adventure/Sci-fi BBFC: 12A Director: Colin Trevorrow Release Date: 11th June 2015 (UK) Money Made: $204,000,000 Budget: $150,000,000 Main stars: Chris Pratt (owen) (also acted in Guardians of the Galaxy) and Bryce Dallas Howard (Claire) (also acted in spider man 3) Location: filmed in Hawaii and American, new orleans, Louisiana. - There was impressive visual effects, innovative CGI of the dinosaurs and outlook/Ariel view theme park. Target audience: 39% under the age of 25 and 61% was over. Opening Weekend: $204,600,000 (USA) (12 June 2015), competition was insidious, ted 2, inside out. They released this film because its near summer and in the holidays its a perfect opportunity for families to go see the film. Themes: The indominus rex, the synthetic hybrid dinosaur at the center of the film's story, is symbolic of consumer and corporate excess. The dinosaur was "meant to embody [humanity's] worst tendencies. We're surrounded by wonder and yet we want more, and we want it bigger, faster, louder, better. The director theres something in the film that portrays our greed and desire for profit. The Indominus rex, is very much that desire, that need to be satisfied. Jurassic World is a modern sequal and reboot of the original ‘Jurassic Park’ made in 1993 released July 16th. Directed by Steven Spielberg. The novel and screenplay was written by Micheal Crichton. The production company for the blockbuster Jurassic World is Universal Studios. - founded in April 30th 1912, in California (USA)
- 2. Monday, 9 January 2017 2 - it was founded by: William Swanson, Jules Brulatour and Charles Obaumann. There is many other world famous block busters produced by Universal Studios such as… - Jaws - Fast and Furious 7 - Despicable Me - Harry Potter - Secret life of Pets, which were all successful films. PRE-PRODUCTION: On January 11, 2013, Universal said the film would be shot in 3D and released on June 13, 2014. In February, it was reported that Kathleen Kennedy would not be producing the film in favour of focusing on Star Wars: The Force Awakens for 2015. Her husband and production partner Frank Marshall took over as the primary producer. Shortly thereafter, the director of studio operations at Raleigh Studios in Baton Rouge, Louisiana, confirmed that Universal Pictures had reserved space there from April to November 2013, without specifying the project for which it was reserved. —As Kennedy prepared Star Wars: The Force Awakens, Brad Bird — who wanted to work on the film but was too busy with Tomorrowland — suggested to her that she employ director Colin Trevorrow to work as a stand-in during the pre-production of Star Wars. This instigated Kennedy and Marshall to watch Trevorrow's first film, Safety Not Guaranteed. Impressed by it, Marshall subsequently arranged a meeting between himself, Trevorrow and Spielberg regarding the Jurassic Park job. Trevorrow flew from his home in Vermont to Amblin's offices in Los Angeles, where he was subsequently hired without reading Jaffa and Silver's script, which was still being written. Universal announced Trevorrow as director on March 14, while adding that Patrick Crowley was a co-producer. Casting: By August 15, 2013, John Krasinski was in talks for a role as a dinosaur tamerIn September 2013, Bryce Dallas Howard was in early negotiations to play a role, and was cast in early November. By mid-October, Ty Simpkins had been cast as the child lead and Jake Johnson was being considered for a role. Nick Robinson was cast as Simpkins' character's older brother, while Josh Brolin was in talks to play the adult lead. By the middle of November, Brolin was no longer in talks for the film, and Chris Pratt was in early negotiations for the lead role, a "rugged, ex-military man named Owen.
- 3. Monday, 9 January 2017 3 Sound/music: The musical score was composed by Michael Giacchino, who had previously scored the video games Warpath: Jurassic Park and The Lost World: Jurassic Park. Themes from John Williams' previous Jurassic Park scores were also incorporated by Giacchino. "It was a really targeted approach, as to where to [include Williams' themes] and where would make the most sense and where would we most appreciate it, as fans ourselves," said Giacchino. A soundtrack album was released on June 9, 2015, by Back Lot Music. Distribution: Above the line costs: Marketing material: The trailer was effective because teaser trailers were released before the extended official trailer, creating excitement and curiosity of what the film is going to be like. The official extended video was released after giving a feel and more information of the story line, to intrigue and lure viewers in. A poster of the movie is effective because it can be placed anywhere and everywhere from billboards on busy roads or areas or on public transport for commuters to see everyday, although it isn't as detailed it is still super effective. Buying media advertising: Jurassic World has many website banners, outdoor posters (discussed above), tv interviews of the actors for example on the Ellen show, magazine articles for example in popular film magazine Empire and advertisement and radio. Below the line costs: Synergy / Cross promotions with partner company outside the film industry: Universal Pictures and JCDecaux teamed up and transformed Londons Waterloo station into a Jurassic World theme park to promote their new movie. The experimental campaign dominated every location within the station and provided and unique viewing experience by utilising a new audio synchronisation product called Beakle. The public were encouraged to connect to the campaigns audio content using their smart phones via a URL displayed on the stations large screen. Commuters waiting fro their trains can then watch and listen to Jurassic world film trailer being displayed on the screens; located by the departure boards. There was additional audio guide for a dinosaur museum in the below level of the station. The station also showcased life-sized 3D models of the movies's star raptors: Blue, Delta, Echo and Charlie, creating an impressive centre piece that also projects sounds, attracting audiences. Synergy and convergence can aid my film Jurassic World as it can help advertise the films itself and thus help to increase the films sales. Jurassic World had models of the
- 4. Monday, 9 January 2017 4 famous characters made (seen in station) along with CD soundtracks and other memorabilia. Red Carpet Premiere: June 9 in Los Angeles. Huge premiere, two screenings of the movie because so many people attended, first premiere the director ever attended. Social Media: The Facebook page has been used exclusively as a fictional theme park, Twitter‘s fast-paced nature gives the film more space for promotion, with actor Q&A’s, screenshots from the previous movies and exclusive video clips. It’s a great strategy. Youtube is also used so you can see interviews and videos of the main actors doing Q&A in videos together, used for entertainment. (provide teasers) On twitter since filming began in April 2014, the director was tweeting photos that may seem futile to non- Jurassic fans, but to the fans, these were cleverly crafted snaps which left people wondering and anticipating. Advertising: Posters,Trailers: (written above) Press advertising: Newspapers, magazines. Website: The website is no ordinary movie site, that just includes a trailer, some media, PR material and a interesting game or content. But JurassicWorld.com is a thing of beauty; its a real site for Jurassic World the park, and it treats users not a moviegoers, but as potential park visitors. However there is too a website JurassicWorld.co.uk that opens with the trailer and it leaders you onto the interactive website. Cross promotion: (written above) Merchandise: There is a variety of merchandise such as the well known t-shirt with the logo on, in addition it is a sequel from the first movie “jurassic park” which is featured in its production companies (universal pictures) theme park universal, which sells merchandise such as mugs, clothes, toys and memorabilia. Home media: Jurassic World was released on DVD, Blu-ray, and Blu-ray 3D on October 20, 2015. Upon release, it sold nearly three million Blu-ray and DVD units in its first week, making it the highest-selling home entertainment live-action film both for Universal and of 2015. Across all digital and physical formats, Jurassic World generated $82.6 million in its first week. At the end of 2015, it was named the second-highest selling video of the year in the UK, selling 1.05 million copies since its release. It was the third- highest-selling DVD and the second-highest-selling Blu-ray in the country.
- 5. Monday, 9 January 2017 5 Poster: There is many posters which are all similar including an amazing and eye catching full bleed image in high definition, which doesn't include the actors names as the franchise is already well known and popular enough it doesn't need its stars to help promote the movie. In the majority of the film posters the main actors are not featured but are just of the CGI beasts. All posters include the famous and recognisable logo, which is placed in front the bright of the bright vibrant colours. A poster of the movie is effective because it can be placed anywhere and everywhere from billboards on busy roads or areas or on public transport for commuters to see everyday, although it isn't as detailed it is still super effective Trailer: (detail above) Jurassic world also uses an analogue camera so they could additional send to small cinema which aren't as updated as new ones yet increasing views and sales, they then also used a digital camera so its easily distributed too cinemas etc…. and can be converted to 3D and imax. Legend (2015) Plot: Depicts the true story of the notorious Kray twins and their rule of East London. The film tells the story of the identical twin gangsters Reggie and Ronnie Kray, two of the most notorious criminals in British history, and their organised crime empire in the East End of London during the 1960s. Genre: Biography, crime, drama BBFC: 18 Director: Brian Helgeland Release Date: 3rd September 2015 Money made: The film had a $25 million budget and made $36.3 million. Budget: 30,000,000 Main stars: Tom Hardy (also acted in Inception, Mad Max) Location: Bucks and Central London eg Bethnal green.
- 6. Monday, 9 January 2017 6 Target Audience: The target audience would be people above 18 who know of the famous Kray Twins and their rule of east London. The British are also a large part of the target audience as it is filmed in London and is a British film. London had already knew a story of the Kray brothers, therefore personalisation and bringing the story to life was key across all the media created. When marketing this film they tried to make London feel like a character in the film rather than just a mere setting in the film, the outdoor campagine focused on bringing to life the old Krays stomping ground as well as exhausting large digital formats in key cities that would 'take over' london much like the Krays did. Opening Weekend: $86,836 (USA) (20 November 2015) The hunger games mocking jay part 2. The production company for the independent British film Legend is Working Title films. - Founded in 1983 - Founded by, Tim Bevan and Sarah Radclyff. - Headquarters found in London, England. They have produced many other successful films such as, - The Danish Girl - Everest - Bridget Jones Diary - We are your friends. Distribution Above the line costs: Marketing material: (details of poster and trailer below) Buying media advertising: legend has used website banners, outdoor posters (discussed below) on billboards public transport etc…, tv and internet interviews of the actors for magazine articles for example in popular film magazine Empire and advertisement and radio. Below the line costs: Cross promotions with partner company outside the film industry: does not have any cross production as it was a small British film and wasn't intentionally made for the profit but for the art. Red Carpet Premiere: Thursday 3rd September 2015 – Odeon, Leicester Square, London, it wasn't as big as the block buster jurassic world Social Media: Legend used twitter a lot for promotion as it released daily updates and teasers before the release date to keep the audience intrigued making them want to
- 7. Monday, 9 January 2017 7 watch the movie. Legend to used Facebook to promote its film by also including pictures and videos of the film and actors. Advertising: Posters,Trailers: (written below) Press advertising: Newspapers, magazines (empire). Website: Legend’s website is very simplistic practical and easy to use. It includes all the essentials but in comparison to Jurassic World a huge blockbuster it isn't used for entertainment and for mass profit making but for practicality. Cross promotion: partnered up with shazam where they were able to tie up all media by enabling outdoor press and tv to be shazamble, therefore leading users to the Legend hub where most content can be seen and unlocked and tickets could be booked. does not have any cross production as it was a small british film and wasn't intentionally made for the profit but for the art. Merchandise: As legend is not a block buster but a small film it doesn't haven't merchandise as it is a British film and wasn't created just for the profit but for the art of the film. Home media: Poster: The poster always includes a picture of both the twins played by Tom Hardy. Tom Hardy’s name is always placed on the poster usually above the name of the film, indicating he is an important feature in helping to sell and promote the film. ‘Legend’ is always written in the largest writing with Hardy’s name following. There is a variety of posters created and they either use the colours red white or blue which are the colours of the British flag (union jack). Trailer: The trailer was effective because teaser trailers were released before the extended official trailer, creating excitement and curiosity of what the film is going to be like. The official extended video was released after giving a feel and more information of the story line, to intrigue and lure viewers in. They only used a digital camera because they had a smaller budget In comparison to jurassic world therefore it was easily distributed.