Case Study: Event Manager Mobile app
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The document describes the design process for a mobile app for event managers. It discusses researching user needs, creating personas, sketching wireframes, designing mockups, and implementing a style guide. The goal was to create a robust all-in-one solution for tasks like communication, scheduling, and issue tracking between event coordinators and team members. The final app provides intuitive interfaces and notifications to enhance productivity for time-sensitive event management work.
Case Study: Event Manager Mobile app
- 1. Event Manager Mobile App The very process of UI/UX challenge APP FEATURES EVENT COORDINATOR No solution that shows how the team worked at a certain event
- 2. Project Overview 2 In the ever-changing business world of today many occupations presuppose tracking and orchestrating all their job activities in no time, especially when it comes to such positions as event managers. Usually they have too many rote tasks to handle and out-of-date unautomated solutions appear to be inefficient. Even if event specialists utilize some mobile apps, the latter are largely unitaskers, meaning they just can’t cope with multiple work assignments. Unfortunately, syncing numerous apps turns out to be quite a lousy and time- consuming option. When event managers have their hands full with various teams and projects, they obviously need to get everything done within one solution. Such an urgent demand among professionals necessitates the creation a robust all-purpose application to deal with all the routine managerial tasks. This is where DZ Crew comes into play, suggesting its own actionable UI/UX design solution that can meet customer expectations.
- 3. So let’s take a step-by-step journey through the design optimization stages And see how designers can add value to the event management performance 01. 02. 03. 04. 05. 06.
- 4. Challenge 4 APP FEATURES To enable seamless uninterrupted interaction between all event project stakeholders To effectively manage ongoing tasks, which includes quick and smooth task creation, assignment and tracking To provide relevant data and visual architecture To set instant alarm notifications for upcoming issues and other cases To tap into psychological findings in terms of emotions To begin with, our UX design experts pinpointed the most essential functions a decent event management app must have onboard.
- 5. Research First off, some useful info was gathered on what a workflow model of typical event managers looks like, providing they have no automated feature-rich management tools. That said, the daily routine usually comprises communicating with subordinates and various specialists, like florists, cameramen, caterers, animators and others, accompanying the event creation process. Other common tasks include budgeting, booking sites for events, arranging meetings, scheduling photo and video sessions and a lot more of administrative stuff of the ilk. 5 EVENT COORDINATOR Event confirmation Audio-Visual Coordinator Catering Coordinator Requests from session organizers
- 6. Questionary Then it was decided to make up a questionnaire, which later I shared with my relatives, colleagues, loyal customers as well as experts in design-focused professional groups in social media. The purpose was to gather meaningful feedback regarding what type of business apps people utilize when it comes to managing their everyday job activities. The provided results helped me narrow down the scope of functions turning out to be the most crucial for users. Competitor Analysis Before starting with my own design solution, it was quite informative to embrace the range of options most popular task-tracking tools provide on the market. The titles included Jira, Slack, Asana, Wrike, Bizzabo, 24me and many others. Eventually, our research revealed that all of them fail to comply with the objectives set before us and therefore resonate with the collected feedback. However, we picked the most relevant details to further implement in our solution. 01. Preliminary research to realize the scope of work 02. To see how my previous expertise in designing CRM, task-tracking tools and other related app projects can fit as leverage to the current event manager app 03. To take an opinion poll among peers and existing customers, especially who has hands-on experience in event management or related areas, to get practical feedback on what they need to track, which options are the most essential in their workflow what UI/UX drawbacks the existing apps have, etc 04. Having gathered some user data, the next step was to create user personas 05. To build up the apps’ information architecture 06. To go through sketching and prototyping phases 6
- 7. Personas Based upon the data gathered and measured, DZ Crew managed to build up a prospective user persona with strong regard to their respective wants and expectations as well as common issues occurring while using current business apps for task tracking and other event management activities. Bluntly put, the user’s needs can be boiled down to the following: Smooth communication between team members Customizable interface Simple tasks assignment On-the-go issue reporting and response Intuitive task monitoring and management functionality 7 Sophia, 38 Professional event coordinator NEEDS No opportunity to control teams for a large number of events No solution that shows how the team worked at a certain event Solutions of competitors don't allow you to track the progress of tasks and assignments for events
- 8. Sketching 8 The next step was to draw some sketches of the app’s interface and workflow to get a rough picture of what actions an event manager go through while being in the rut of routine. As you can see, we chalked out a UX map, high-level flow and other flowcharts indicating some key points alongside the user journey.
- 9. Wireframing Fresh off the sketching stage we proceed with wireframing process. Here the most important thing was to devise smooth task creation, notification, team management, task scheduling and other relevant functions to be further tested and applied in the final version of the event management app. 9
- 10. Mockups 10 When the A/B testing was through, the team kept on with designing mockups for the app. At this phase it was important to make sure whether the app is capable to provide safe and effortless communication between the event coordinator and other process stakeholders, how quick the information is updated, synced and shared across the participants.
- 12. 12 Styleguide The main idea of tasks and events identification was to assign 1 of 6 colors to each event. Therefore tasks are marked with the color of the event they’re assigned to. This coloration can help app's users not to confuse various tasks and other activities. To make a color scheme look more appealing and stress-relieving, we capitalized on the Gestalt theory insights. It may sound pretty weird to someone who has less knowledge of modern design methodology, however applying advanced solutions from other sciences has so far proved its efficiency in UI/UX design. Indian Wed… May 02 Book Prese… Apr 28 Warhaus C May 10 Surprise Bir… Apr 21 Charity Gala Apr 20 – 24 Aa Gotham Pro Bold, Medium, Regular A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z 0 1 2 3 4 5 6 7 8 9 Create Teams NotificationsTasks Events
- 13. The value delivered 13 The DZ Crew’s rationale behind the choice of design algorithms and technology stack was to achieve highly performative results and to enhance a quality of the functions provided by the event management app. The upshot of our optimization UI/UX design solution was a completely renewed feature-rich application enjoying a couple of competitive advantages. Robust interaction between the event manager and other team members. The intuitive issue reporting module implemented in the main navigation bar that assures timely push and in-app notifications. Easy-to-navigate options enabling quick tasks generation, monitoring and assignment in time-intensive work conditions. Smooth color scheme customization allowing users to highlight urgent tasks and tailor the overall interface as well as separate menu options and other details.
- 14. Hope you’ve enjoyed this brief design story. Please, do not hesitate to contact us if you’d like to have more detailed insights on the topic. twitter.com/dzcrew_co linkedin.com/company/dz-crew/dzcrew.co hello@dzcrew.co