Case Study: Open Banking, APIs and Digital Transformation—the Banco Original Story
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This document summarizes a presentation given by Guga Stocco of Banco Original and David Bressler of CA Technologies about digital transformation in banking. The presentation discusses how focusing on customer experience can drive successful digital transformation. It also shares the story of how Banco Original embraced open banking by utilizing APIs to rethink what it means to be a bank and provide a frictionless customer experience. The presentation covers topics like fintech innovation, mobile and agile strategies, and how platforms can inform customer experiences.
Case Study: Open Banking, APIs and Digital Transformation—the Banco Original Story
- 2. 2 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD © 2016 CA. All rights reserved. All trademarks referenced herein belong to their respective companies. The content provided in this CA World 2016 presentation is intended for informational purposes only and does not form any type of warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA. For Informational Purposes Only Terms of this Presentation
- 3. 3 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Abstract Digital transformation is forcing every industry to adapt to emerging technology patterns, with finance and banking at the forefront of change. One way to explore digital transformation patterns is through the lens of customer experience, and how delighting customers can become a north star for successful transformation. In this session, Guga Stocco, head of strategy and innovation at Banco Original, the first and only 100% digital bank in Brazil, and David Bressler, VP, Vertical Markets at CA API Management, share a customer experience playbook for successful digital transformation and the Banco Original story of embracing Open Banking to rethink what it means to be a bank. Guga Stocco Banco Original Head of Strategy and Innovation David Bressler CA Technologies
- 9. 9 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD A Great Customer Experience Eliminates Friction
- 16. 16 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD G U G A S T O C C O I N N O V A T I O N
- 17. 17 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD FINTECH B U S I N E S S TRANSFORMATION
- 18. 18 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD P L A T A F O R M F I N T E C H Building blocks for the future of Finance M O B I L E New way to interact with Financial Services The ability to learn and change fast A G I L E Create Network Effect
- 20. 20 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD G O R I L A A G A I N S T THE BEES
- 21. 21 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD U N I T E D STATES
- 24. 24 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Investor 223 unique investors in Fin Tech in 2010 2 0 1 0 Now, there are 894 Investors see blood 2 0 1 5 YTD Source: http://www.cbinsights.com/business-social-network
- 25. 25 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD B A N K I N G S T R A T E G Y S T A R B U C K S
- 26. 26 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD B A N K I N G S T R A T E G Y WE CHAT
- 33. 33 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD 1990 2000 2010 2020 PC 100M+ M ob i l e C on s u m e r 10B+ D e s ktop Inte r net 1B+
- 35. 35 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD B A N K S Bank Centric Mobile ATM Internet Branches Breakage Inflexible Unfair fees Focus = Profit Manager = Sales Capitalization Bonds Cryptocurrency Crowd Funding Open Innovation Digital Payments AI API P2P Startups Fintech Usability Fair fees Frictionless Community Focus = User Manager = Satisfaction BANKING User Centric
- 36. 36 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD BANKING IS NECESSARY BANKS ARE NOT! - B I L L G A T E S
- 38. 38 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD internet banking mobile banking seamless banking 100% serviços disponíveis no mobile desde lançamento P L A T F O R M This image cannot currently be displayed.
- 39. 39 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD 300 years Traditional Banks Friction Internet Banking Service Selection Mobile Banking All Services Seamless Banking Banking everywhere in any device at anytime 20 years 7 years Block Chain 1690 1990 2010 2017 2020 BANKING E V O L U T I O N I N 4 WAVES ...
- 44. 44 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD 20th C E N T U R Y the world is complicated 21th C E N T U R Y the world is complex
- 45. 45 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD COMPLICATED COMPLEX > Describe What; dictate How > Focus on details > Coordinate everything centrally > Deliberate tradeoffs > Solution is often reached through a series of algorithms > Describe What but not How > Only key details—the fewer, the better > Limit central coordination to what’s absolutely necessary > Tradeoffs not always foreseeable, and they can shift over time Optimal solution Good enough to learn from and adjust > All the details > Potential side effects > Make sure plan is adhered to > Adjust to make things more efficient > Compliance > Measure results against all desired outcomes > Don’t get attached to any particular course of action > Adjust constantly and learn In planning Goal Focus on During execution
- 49. 49 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD How to build a minumum viable product How not to build a minumum viable product
- 50. 50 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD “Don't tell me the sky's the limit when there are footprints on the moon.” GUGA STOCCO guga@stocco.org
- 53. 53 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD Stay connected at communities.ca.com Thank you.
- 54. @CAWORLD #CAWORLD © 2016 CA. All RIGHTS RESERVED.54 @CAWORLD #CAWORLD DevOps – API Management and Application Development For more information on DevOps – API Management and Application Development, please visit: http://cainc.to/DL8ozQ