Catch! Workshop concept 1 - Using data to minimise the disruption of infrastructure projects
- 1. ©British Telecommunicationsplc applied innovation & hothousecentre. Slide 1 – Opportunity - Transport Planner AI – HS2
- 2. ©British Telecommunicationsplc applied innovation & hothousecentre. Market size Opportunity • Design machine learning algorithm that’s uses crowdsource data from CATCH app and other training data sets (transport modelling scenarios) to proactively suggest soft and hard interventions on the network e.g. bus lane, junction improvement, focussed around, HS2 west midlands construction. Application to any transport planning activity. • What will you do with the data? Give raw crowdsource data out free. • What local authority objectives does this support? Countering disbenefits of construction and bring benefits to the citizens before, during and after construction. • Being proactive in providing solution for public who will be negatively affected by disruption. Public relations win Slide 1 – Opportunity - Transport Planner AI Elevator pitch level description
- 3. ©British Telecommunicationsplc applied innovation & hothousecentre. What is the indicative value of the idea to the Local Authority? • Who in the local authority will benefit? • What might it cost? Idea Title…. • Which roles within the LA benefit from the data? • Transport Planners • Transport Engineers/Managers • Highway/Transport Design • CEO • What are the key cost components for making it happen? • What is the rough order of magnitude of each of these? • What overall level of investment is estimated? Slide 2 – High Level Business Case Outcome 1: What value can the data collected bring to LAs & which roles within LAs would benefit from that data? • What benefits will the Local Authority gain? Delay and congestion reduction during major disruption. Social, economic, environmental. Local community, environment, economy, air quality, access to jobs, social inclusion • Will help prove HS2 business case and therefore be used for future major construction schemes • HS2 construction traffic flow will be improved, less delays on HS2 • Order of magnitude of these benefits? £10-20m Initial ROM Benefits Estimate: Indicative Investment estimate: Cost Component Value Marketing Campaign c£500k Transport Engineer c£60k Transport Planner c£60k TOTAL £620k
- 4. ©British Telecommunicationsplc applied innovation & hothousecentre. Idea 1 Slide 3 – App Adoption Plan Outcome 2: How can we ensure widespread adoption of the app, so that the data is reliable and representative? • What is your idea for encouraging widespread adoption? Integrate with existing HS2 PR campaign and but add additional material that focuses on use of CATCH app 1-2 years before construction starts to help LA and the citizen manage the disruption Implementation ease : Effectiveness: L M H Cost: Adoption speed: • What is your idea for encouraging widespread adoption? • Gamification between companies on sustainable transport use Idea 3 • What is your idea for encouraging widespread adoption? • Rewards scheme • What is your idea for encouraging widespread adoption? • Discount public transport tickets L M H Implementation ease : Effectiveness: L M H Cost: Adoption speed: L M H Implementation ease : Effectiveness: L M H Cost: Adoption speed: L M H Implementation ease : Effectiveness: L M H Cost: Adoption speed: L M H
- 5. ©British Telecommunicationsplc applied innovation & hothousecentre. Managing HS2 construction disruption Funding/Business Case Seek advertising revenue Discuss with HS2 App live and collecting data Design, build and test Live proving with LA Target citizen recruited Marketing plan User group research M/L Live Feed in scenarios Calibration Testing Open data published Big data analysis Build bid data database Slide 4 – Implementation Plan