Esther De Smet - Postdoc Community Event 16 December 2021
Category is...science communication!
Why engage in science communication?
Open Science
Fake news
Pathway to impact
Professional and personal development
Curiosity
Solving puzzles
Enjoying experiments
Creativity
Fascination for nature
Fascination for culture
Love of teaching
Love of learning
Love of freedom
Do good
Have an impact
Change the world
Leave a mark
Fix injustice
Karma
Category is...science communication!
Two things to mind:
Stakeholders / publics
Story(telling)
Two things to mind:
Stakeholders
beneficiaries /
casualities
collaborators
decision
makers
Category is...science communication!
Category is...science communication!
Story(telling)
Category is...science communication!
Category is...science communication!
Just remember: attention & reach
is not IMPACT but it does take…
Category is...science communication!
Category is...science communication!
Five key points of being a good communicator, Nancy Baron (2010)
Show your
passion
Power of
being
personal
Right &
well-told
story
Be a leader
Community
of support
BE MORE LIKE A DRAG QUEEN:
Know what makes a great
communicator/performer
Practice – experiment – discover training & tools -
fail – learn - evaluate
Look for information, inspiration and/or mentorship
Logos – ethos – pathos
Care about your digital presence
Network and discover who can help you
(free newsletter: The Scicommer)
(Belgian community: https://www.meetup.com/Scicomm-Belgium-Meetup/)
Choose something that fits your personality & talents,
your research, your stakeholders
Category is...science communication!
@ResearchUGent
THANK YOU FOR LISTENING!
And thank you, RuPaul, for the inspiration and visuals…
If you only read one article, read this one: http://www.facetsjournal.com/article/facets-2016-
0055/
Esther De Smet
Research Department
December 2021

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Category is...science communication!

  • 1. Esther De Smet - Postdoc Community Event 16 December 2021
  • 3. Why engage in science communication? Open Science Fake news Pathway to impact Professional and personal development
  • 4. Curiosity Solving puzzles Enjoying experiments Creativity Fascination for nature Fascination for culture Love of teaching Love of learning Love of freedom Do good Have an impact Change the world Leave a mark Fix injustice Karma
  • 6. Two things to mind: Stakeholders / publics Story(telling)
  • 7. Two things to mind: Stakeholders beneficiaries / casualities collaborators decision makers
  • 13. Just remember: attention & reach is not IMPACT but it does take…
  • 16. Five key points of being a good communicator, Nancy Baron (2010) Show your passion Power of being personal Right & well-told story Be a leader Community of support
  • 17. BE MORE LIKE A DRAG QUEEN: Know what makes a great communicator/performer Practice – experiment – discover training & tools - fail – learn - evaluate Look for information, inspiration and/or mentorship
  • 18. Logos – ethos – pathos Care about your digital presence Network and discover who can help you (free newsletter: The Scicommer) (Belgian community: https://www.meetup.com/Scicomm-Belgium-Meetup/) Choose something that fits your personality & talents, your research, your stakeholders
  • 20. @ResearchUGent THANK YOU FOR LISTENING! And thank you, RuPaul, for the inspiration and visuals… If you only read one article, read this one: http://www.facetsjournal.com/article/facets-2016- 0055/ Esther De Smet Research Department December 2021

Editor's Notes

  • #2: Fontmeme - orangina