Caylor solutions-inbound
1 like196 views
The document outlines an inbound marketing process with four main components: 1) generating source traffic from various online channels to content and landing pages, 2) capturing leads through content offers in exchange for contact information, 3) nurturing leads through marketing automation tools like email and social media, and 4) analyzing results and improving the process through testing and optimization. The goal is to create engaging content that gets discovered online and drives leads into a nurturing funnel to build relationships over time.
Caylor solutions-inbound
- 1. Source Traffic: Traffic from various channels directed at content and offers through landing pages, blog, etc. Search (Organic & Paid) Pay Per Click Advertising Social Media Email Digests Marketing Automation: Once leads are entered into the system from content offers, lead nurturing happens in addition to other marketing automation through social and email tools. Website CTA Direct Traffic Content & Offers: Offers are presented on landing pages (with ability to do A/B testing) and content for engagement from other aspects of inbound campaign. Ebooks & CTA Educate & Inform Blog Content Educate & Inform Curated Content Educate & Inform Premium Access Promotion & Educate Other Promotion Email Automation Social Automation Lead Nurturing Landing Pages Educate & Inform Inbound Marketing The goal of inbound marketing is to create regular content that will be found throughout various sources. Google's new release "Penguin" ranks much higher for regular content updates to a website (i.e. blog) than other factors. Goal would be to create regular blog updates at least once per week and distribute through automation to various outlets to be discovered. Upon discovery, content would be offered in exchange for email address/contact information to build lead nurturing list. Lead nurturing would happen through email, social, ad- retargeting, etc. Analysis and constant improvement would also take place with review of A/B testing on email, landing pages, etc. so that the cycle could repeat and grow. Get Discovered Content & Nurturing Analysis & Improve Inbound Marketing Overview Retargeting Campaigns