CD Capabilities Portfolio
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This document provides a summary of Paul Patzloff's strategic communication and creative services talents. It summarizes his abilities in areas such as concept and copywriting, content development, social media strategy, SEO, blogging, PR, branding, direct response advertising, and scripting for audio and video. Examples are given of campaigns he developed for clients across various industries that achieved successful results.
CD Capabilities Portfolio
- 1. Strategic Creative Direction { } Never before in our history have words been so capable of driving actions, passions and profits. Inventive Messenger Talents include: Award-winning concepts & copy Content development Email messaging Social Media engagement strategy SEO keyword research Blogging strategy & execution PR & publicity tactics Demand generation workflow Audience & content segmentation Paul Patzloff Capabilities Portfolio
- 2. Handcrafted Branding For Schwan’s, I created messaging centered on the value of dinner conversations. This integrated print/ online effort resulted in record levels of first-time orders. For nearly 20 years Heat & Glo has based their high level messaging on a simple line I created “ No One Builds a Better Fire” Working with the agency of record for Honda, I positioned the brand with true local appeal. The tag stuck for over a decade. Reliable Cars from Reliable People™
- 3. Lifestyle Lifts We all aspire to something better. That’s why my interactive print ads, banner ads, catalog covers and customer loyalty celebrations are written to inspire. • To help Coolibar sun protective clothing transition from functional to fashionable, I created this new brand positioning.
- 4. Persuasive Fun. Please remember, you can’t bore people into buying.
- 5. Compelling Content From white papers to case studies to informative ads to infographics, I pride myself on bringing clarity to the complex.
- 6. Welcoming web environments Landing pages that capture. Web sites that convert. Micro-sites that promote. Transforming brands online. Today’s web environments demand carefully worded purpose, direction and a little inspiration. Type to enter text To revive the branding of an Oracle consultancy, I created the concept of Enterprise Enlightenment that refreshed their position in the market. Before After
- 7. Emotions matter. It’s always satisfying to make a connection with a heartfelt approach. And I know it can be a very effective way to communicate.
- 8. Hello Tech! I believe in simplicity to best translate the value of technology. It’s why I cherish simple ads and love the challenge of bringing order to complex collateral kits. Also simple, singularly focused, topical email subject lines & landing pages are best for this category.
- 9. Where every word counts. Each square inch of a catalog is under pressure to perform. So every word must sell the product as well as enhance the brand.
- 10. And here’s the pitch... Direct selling is never easy. It’s why I love using advertorials, classic direct response tactics and powerful small size ads to drive sales success. “My must-have, can’t do without, absolutely love it, tool!” — Jane, Minneapolis The Crumbler The all season tool that cultivates, blends and weeds your soil for healthier, larger plants! Europe's best-selling garden tools! FREE Order the Crumbler with handle TODAY and receive PRUNER a FREE Pruner ($19.97 value)
- 11. Heady Editorial. Combining pertinent stories, informative interviews and other relevant content with your brand makes for powerful messaging. OptiBlog: An intelligent blogging environment created exclusively for Target. The OptiBlog is a digital media outlet that offers a wealth of brand enhancing opportunities for Target Optical locations. The OptiBlog is a true Pay Per Click advertising alternative. The OptiBlog is a more human form of connectivity for Target. The OptiBlog is a foundational source of ongoing Social Media content. Read on to discover more... PAUL PATZLOFF SENIOR CREATIVE MARKETING PROFESSIONAL 952-926-7309 patzloff@me.com business opportunity presentation All concepts, ideas and business models presented herein are property of Paul W. Patzloff © 2010
- 12. High impact blogging, PR & publicity Today the Web & social media offer so many amazing ways to garner attention, make meaningful connections and sell your goods & services. I love developing creative ways to use these new media channels to acquire awareness.
- 13. Audio & Video production & ! ! ! ! scripting Talents include: Ideation Outlining Storyboarding Scripting Stock footage research Talent Search Stock & Original Music Search Be it Dallas legend Patrick Duffy or an up and coming local politician, scripting for video or radio takes a careful consideration of your talent and how they engage your audience.