RED GAFFA AIDC PRESENTATION
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Red Gaffa is a digital agency that focuses on film and broadcast industries. It was created due to a gap between storytellers who lack marketing skills and marketers who lack storytelling abilities. The document discusses the importance of building an audience at all stages of film production through strong branding, ideas for social media engagement, and shareable content. It also provides examples like Paranormal Activity that successfully used social media marketing. Overall, the document advocates growing an audience around one's content to lead to funding, monetization, and awareness of films and their themes.
RED GAFFA AIDC PRESENTATION
- 2. Quick Intro
- 3. Quick Intro Red Gaffa was born out of
- 4. Quick Intro Red Gaffa was born out of Most storytellers aren’t interested in marketing. Most marketers aren’t interested in storytelling.
- 5. Quick Intro Red Gaffa was born out of Most storytellers aren’t interested in marketing. Most marketers aren’t interested in storytelling. What does this mean?
- 6. Quick Intro Red Gaffa was born out of Most storytellers aren’t interested in marketing. Most marketers aren’t interested in storytelling. What does this mean? Advertisers are content poor - thirsty for good content. Filmmakers are content rich but lack high end marketing & advertising skills... an interesting problem.
- 8. Red Gaffa is a digital agency dedicated to the film & broadcast industries
- 9. Red Gaffa is a digital agency dedicated to the film & broadcast industries a fusion of advertising and filmmaking specialising in all things digital
- 10. Red Gaffa is a digital agency dedicated to the film & broadcast industries a fusion of advertising and filmmaking specialising in all things digital We have worked on:
- 11. Red Gaffa is a digital agency dedicated to the film & broadcast industries a fusion of advertising and filmmaking specialising in all things digital We have worked on: CONTENT
- 12. Red Gaffa is a digital agency dedicated to the film & broadcast industries a fusion of advertising and filmmaking specialising in all things digital We have worked on: CONTENT
- 13. Red Gaffa is a digital agency dedicated to the film & broadcast industries a fusion of advertising and filmmaking specialising in all things digital We have worked on: CONTENT BRAND
- 14. Red Gaffa is a digital agency dedicated to the film & broadcast industries a fusion of advertising and filmmaking specialising in all things digital We have worked on: CONTENT BRAND
- 15. Story Telling
- 16. Story Telling in today’s world
- 17. needs to involve a two way conversation between you and your audience.
- 18. Through sharing, interaction & engagement.
- 19. With social media, it is now easier to find your niche audience and connect with them. . . . these tools, such as Facebook and Twitter are also free.
- 20. Grow your AUDIENCE in all 3 stages of production
- 21. Grow your AUDIENCE in all 3 stages of production Pre production During production Post production
- 22. WHY do I need this audience?
- 23. WHY do I need this audience? PRE PRODUCTION
- 24. WHY do I need this audience? PRE PRODUCTION Having an audience proves there is interest in the film content - building a strong case for gaining funding.
- 25. WHY do I need this audience? PRE PRODUCTION Having an audience proves there is interest in the film content - building a strong case for gaining funding. It is also a good way to ‘test’ your content and get feedback from your audience.
- 26. WHY do I need this audience?
- 27. WHY do I need this audience? DURING PRODUCTION
- 28. WHY do I need this audience? DURING PRODUCTION By involving your audience at this stage they will become your biggest advocates and pass it onto their friends.
- 29. WHY do I need this audience? DURING PRODUCTION By involving your audience at this stage they will become your biggest advocates and pass it onto their friends. Social media is like ‘word of mouth’ on steroids
- 30. WHY do I need this audience?
- 31. WHY do I need this audience?
- 32. WHY do I need this audience? Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.
- 33. WHY do I need this audience?
- 34. WHY do I need this audience? POST PRODUCTION
- 35. WHY do I need this audience? POST PRODUCTION By this stage, with a strong audience you are now able to monetise your content, continue conversations and empower your audience to take action. It also opens up more options that just a broadcast sale.
- 36. HOW to grow an audience?
- 37. HOW to grow an audience? YOUR TOOLKIT
- 38. HOW to grow an audience? YOUR TOOLKIT IDENTITY & BRANDING
- 39. HOW to grow an audience? YOUR TOOLKIT IDENTITY & BRANDING IDEAS FOR GETTING SOCIAL
- 40. HOW to grow an audience? YOUR TOOLKIT IDENTITY & BRANDING IDEAS FOR GETTING SOCIAL SHARABLE CONTENT
- 41. WHAT do you mean?
- 42. WHAT do you mean? IDENTITY & BRANDING
- 43. WHAT do you mean? IDENTITY & BRANDING Branding your film with a strong identity is the core of your film / film idea. It is not just the written document (treatment, synopsis) but it is putting a face, feeling and voice to your film.
- 44. WHAT do you mean? IDENTITY & BRANDING Branding your film with a strong identity is the core of your film / film idea. It is not just the written document (treatment, synopsis) but it is putting a face, feeling and voice to your film. Brand is creating experience, brand is action, brand is putting power behind purpose.
- 45. WHAT do you mean? IDENTITY & BRANDING Branding your film with a strong identity is the core of your film / film idea. It is not just the written document (treatment, synopsis) but it is putting a face, feeling and voice to your film. Brand is creating experience, brand is action, brand is putting power behind purpose. Brand is NOT a logo or a website. These are tools which support your ‘brand’ / your film.
- 46. WHAT do you mean?
- 47. WHAT do you mean? IDEAS FOR GETTING SOCIAL
- 48. WHAT do you mean? IDEAS FOR GETTING SOCIAL Social media needs ideas. People want to share ‘ideas’ with their friends that add value to their lives. This ‘value’ should be entertaining and engaging.
- 49. WHAT do you mean?
- 50. WHAT do you mean? SHARABLE CONTENT
- 51. WHAT do you mean? SHARABLE CONTENT Some ways to make you content ‘sharable’ are: Video - make it short - eg max 3 min webisodes of content, regularly updated, invite participation Images / Photos - Relevant, regularly updated, invite participation All content should be character and story rich. ALWAYS be authentic - people crave authenticity online
- 53. Example of social media used for marketing a film
- 54. Example of social media used for marketing a film The film, Paranormal Activity, which was made for less than $15,000 went on to gross more than $150 million at the box office.
- 55. Example of social media used for marketing a film The film, Paranormal Activity, which was made for less than $15,000 went on to gross more than $150 million at the box office.
- 56. Example of social media used for marketing a Brand IKEA SHOWROOM ON FACEBOOK
- 57. Example of social media used for marketing a Brand Social media needs ideas for a campaign to go viral IKEA SHOWROOM ON FACEBOOK
- 58. Summing up
- 59. Summing up BUILD AUDIENCE around your content at all stages of production - HAVE IN YOUR TOOLKIT - STRONG IDENTITY/BRANDING, IDEAS TO GET SOCIAL, SHARABLE & CONTENT. this will lead to - funding, content monetisation, reach and awareness of your film and its themes. -ensuring quality documentaries continue to be told and heard say hello: natalie@redgaffa.com.au Watch our ‘Story Telling’ Video on redgaffa.com.au come and talk to us about your doco project.
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