CDB Intro Deck_Media_Jan 2024_Website Version.pdf
- 1. Catcha Digital Berhad KLSE:CATCHA Building the leading Digital Group in Southeast Asia Jan 2024
- 2. Our Backer – Catcha Group
- 3. 3 Founded in 1999, Catcha Group is an experienced and multiple proven builder of great public companies. Our strategy is to identify a category ripe for consolidation and bring together great entrepreneurs to continue building as part of a bigger group. Acquired for US$200m by Carsome Acquired for c.$750m by REA Group Current Mkt. Cap: US$400m1 Acquired by Catcha Digital is backed by Catcha Group, bringing 25 years of track record in consolidating and scaling digital companies globally 1 Market capitalization as of 31 December 2021 | FX rate AUD/USD: 0.74 Select portfolio companies >US$2bn 6 IPOs >100 20+ Years of enabling disruptive businesses Value creation since inception across portfolio Completed corporate transactions completed Raised US$300m in Feb 2021 to select portfolio companies
- 4. Incredible global relationships with some of the World’s biggest investors, strategics, sovereign wealth funds and institutions Deep experience in consolidating fragmented industries to turn our portfolio companies into market leaders 4 Catcha Group’s highlights Leading active investors, with outstanding track record of identifying and backing winning companies and entrepreneurs Multi-decade history with working with great entrepreneurs to field their expansion as we consolidate the category ✓ ✓ ✓ ✓
- 5. 5 Operating case study: Creating the leading online real estate group in SEA Source: Company filings, Company press release; iProperty Group acquired for A$751m (converted at AUD/MYR 3.05) • Investment by SeLoger, an Axel Springer subsidiary Catcha founded iProperty Group IPO on ASX REA Group acquires iProperty at a valuation of RM2.3bn • 4.0m monthly unique visits • Acquired 2 portals in Thailand • 3.5m monthly unique visits • EBITDA profitability in 3/5 countries • Acquired competitor site in HK • Investment by REA Group (ASX: REA), a News Corp subsidiary • 1.6m monthly unique visits • Acquired property expo business in Hong Kong • Acquired property expo business in Hong Kong • Acquired portals in Singapore & Malaysia • Acquired property expo in Malaysia/Singapore • Acquired property portal in Hong Kong • Mobile focused strategy pivot • Acquired portal in Macau 2008 2011 2012 2013 2014 2015 2007 2010 30,000% increase in Mkt. Cap from IPO
- 6. 6 Operating case study: Creating the leading online automotive group in SEA Source: Company filings, Company press release Note: MY: Malaysia, ID: Indonesia, TH: Thailand; monthly unique visits data include unique visits to all iCar sites; iCar Asia acquired for US$200m (converted at USD/MYR 4.45) Catcha founded iCar Asia IPO on ASX Carsome completes the acquisition of iCar Asia for a purchase price of RM890m • Acquired Carmudi Indonesia (#2 auto classifieds in ID) • 7.5m monthly unique visits • New CEO – Hamish Stone coming from eBay & GumTree • Acquired one2car (#1 auto classifieds in TH) • 4.1m monthly unique visits • Acquired Live Life Drive (leading auto content site in MY) • Acquired Thaicar (#2 auto classifieds in TH) • Carsales (ASX: CAR) acquired a 20% strategic stake • Acquired Carlist (#1 auto classifieds in MY), Mobil123 (#1 auto classifieds in ID) & Autospinn (leading auto content site in TH) • 12m monthly unique visits • Introduced C2B car auction platform 2012 10,000% increase from Mkt. Cap at IPO 2013 2014 2016 2018 2019 2020 2022 2021 • Non-binding takeover offer from Autohome (NYSE: ATHM), the largest automotive platform in China • Carsome outbids Autohome and placed a non- binding takeover offer for iCar Asia to create the largest digital automotive group in SE Asia
- 7. Overview of Catcha Digital Bhd
- 8. 8 We do it by building, growing and scaling leading digital companies in SEA PHASE 1 We build and grow digital companies, i.e. iMedia PHASE 2 We invest in, acquire and scale great entrepreneur-led digital and software businesses to benefit from scale and strengthen our product suite PHASE 3 To go regional once Malaysian market is dominated, replicating Catcha’s success in regional expansion seen in iProperty & iCar Asia We are here now… ✓ Build Grow Scale ✓ (KLSE: Catcha)
- 9. 9 iMedia has grown tremendously through organic & inorganic levers since its launch in July 2020 EBITDA means earnings (net profit) before interest, taxes, depreciation, and amortization, PAT means profit after tax, CAGR means compounded annual growth rate. Historical Revenue Historical EBITDA Historical PAT Historical EBITDA and PAT Margin ~4x Revenue Growth ~93% CAGR in FY20-22 ~7x EBITDA Growth ~165% CAGR in FY20-22 ~7.7x PAT Growth ~177% CAGR in FY20-22 EBITDA Margin expanded from 20% to 36% PAT Margin expanded from 12% to 26% Remarkable value creation in 2020-2023 ✓ Tremendous growth despite Covid challenges since launch in July 2020 ✓ One of the few digital companies in SE Asia to be profitable since launch RM8.09m RM22.75m RM30.17m RM23.14m FY20 FY21 FY22 9M23 RM1.00m RM4.51m RM7.68m RM6.11m FY20 FY21 FY22 9M23 RM1.59m RM6.80m RM11.20m RM8.37m FY20 FY21 FY22 9M23 20% 30% 37% 36% 12% 20% 25% 26% FY20 FY21 FY22 9M23 EBITDA Margin PAT Margin
- 10. 10 Now reaching half of Malaysians across all demographics every month Includes brands represented but not owned by iMedia 17.6m Visit our websites on a monthly basis people Social audience on Facebook, Instagram and Tiktok combined 14.6m followers Wide audience coverage split by language, age and gender 3 Languages (Malay, English, Chinese)
- 11. 11 We continuously expand iMedia organically & inorganically to strengthen its one- stop digital media offerings Digital Media Brand Owners (Customers) and many more… Influencer Marketing Digital Agency (Creative + Performance) Digital Out-Of-Home Experiential Marketing To enjoy a comprehensive and integrated suite of digital media solutions Customer deals with only one party, i.e. iMedia Incubated in-house in 2022 Acquired these 13 digital media brands Sales representation for leading news and lifestyle sites Acquisition LOI Signed Build – 1st screen is under construction (Jalan Tun Razak) Partner – Glenmarie, Federal Highway, LDP, Penang Autocity To continue build, partner & acquire To grow via M&A / JV; several targets identified Acquisition LOI Signed
- 12. 12 Why sell or partner with us? You get to cash out or receive the capital and expertise needed to successfully carry on your legacy. You have the flexibility to stay on, transition out over time, or exit today. You get quick decisions as we work to evaluate your business and execute right away. You can be confident that we’ll retain your culture—for your team, and your customers. You can trust us to have honest, confidential conversations and make transparent decisions. You get access to resources that can help take your business to the next level; via regional expansion or further M&A You are part of a family of entrepreneurs doing similar things; sharing tips and ideas You and your team get access to training and development opportunities and competitive benefits.
- 13. Testimonials from Former Owners
- 14. 14 Former Owner’s Testimonials at iProperty & iMedia Group: Life-changing event, lasting relationships & tremendous value creation Joshua Wong Founder of iProperty Malaysia "We sold our company to Catcha and Patrick in 2007 and joined in the founding of iProperty and the IPO. It was a 10 year journey that was incredible. Our company went from 1 country to 5 countries and we were a core part of the management team and important shareholders. It was a life changing event for us.” -RM311k RM906k FY20 FY22 PAT At acquisition Post-acquisition 4x turnaround Shahzeeq Shahren CEO & Co-Founder of Nara Media “iMedia acquired a majority stake in Nara Media in 2020. We’ve seen tremendous growth post- investment, financially and from a resource perspective. We now have access to iMedia’s resources, especially its sales team, ad operations & finance. While acquisitions may just sound like a monetary agenda, in this case it is beyond that. My ambition prior to this acquisition was to see the company transcend towards greater things in the digital space, and I know we are definitely on the right track.” Tan Guan Sheng CEO & Co-Founder of ITTIFY “ITTIFY has grown and benefitted under the consolidation of iMedia. We gained access to huge clientele whom would not be available otherwise as an independent company. This consolidation has helped ITTIFY gain tremendous scale benefits. As part of the media empire, it was able to bundle its services with the other portfolio companies to uniquely integrated offerings. ITTIFY also gained access to high calibre talents and technology within the iMedia, allowing the younger colleagues to learn from and grow.” RM123k RM643k FY20 FY22 PAT At acquisition Post-acquisition 5.2x Hoi Cheng Founder of xyzzy "Selling our event business to Catcha Group and joining the iProperty family was the greatest thing that ever happened. We created so much value together over 2.5 years after the deal, and it was great fun! We integrated our team into a multi- lingual, multicultural regional environment. Patrick and Luke, and the rest of the iProperty management were great mentors, instilling best practices in all the companies they run.” Events
- 15. Team
- 16. 16 Catcha Digital has the right team to execute the playbook iProperty Group acquired for A$751m (converted at AUD/MYR 3.05); iCar Asia acquired for US$200m (converted at USD/MYR 4.45 ▪ Co-founded Catcha Group alongside Luke in 1999 ▪ Patrick has taken 6 digital businesses from startup to IPO, including iProperty Group –acquired by REA Group in 2016 for RM2.3b, and iCar Asia – acquired by Carsome in 2022 for RM890m ▪ Recipient of numerous awards, including World Economic Forum Global Leader of Tomorrow, Bloomberg Business Week Asia’s Best Young Entrepreneur, the Australia Unlimited Global 50 and Asian Entrepreneur of the Year Patrick Grove Chairman & Major Shareholder ▪ Co-founded Catcha Group alongside Patrick in 1999 ▪ Luke manages the accelerations and scaling of the Group’s portfolio companies ▪ Luke has been responsible for Catcha’s companies’ operations, growth and corporate finance matters, where he has completed >90 corporate exercises including M&A, capital raisings and IPOs Luke Elliott Director & Major Shareholder ▪ Former CEO & Co-founder of Instahome, a Malaysian home rental platform and co-founder of VIP Live, an Indonesian livestreaming app. ▪ Former Chief of Staff of Catcha Group where he led sourcing and execution for multiple strategic investments and M&A ▪ Former Head of Southeast Asia at London-based mobile app analytics company, Reflection.io. Eric Tan Group CEO ▪ Led the acquisition of 6 brands within 6 months for iMedia ▪ He successfully spearheaded the sale of Rev Asia Holdings to Media Prima for RM105m in 2017 ▪ Former Managing Director of Rev Asia; led the acquisitions of 10 digital brands and licensing partnerships with Mashable & Business Insider during his time at Rev Asia Group & Media Prima ▪ More than 20 years of experience in in the media industry in Southeast Asia Voon Tze Khay CEO of iMedia Asia & substantial shareholder ✓ Helmed by serial entrepreneurs with extensive M&A and operating experience in tech & media sectors ✓ Majority-backed by Catcha Group, a leading tech and media investor with strong track record in private & public capital markets as well as scaling companies across Southeast Asia, Australia and the US ✓ Team has significant skin in the game to ensure shareholder-management alignment
- 17. Catcha Digital Berhad Co-Labs Coworking The Starling Plus, Lot PT297, Level 4 Uptown 7, Jalan SS 21/39, Damansara Utama, 47400 Petaling Jaya, Selangor Talk to us: Eric Tan (CEO): eric@catchagroup.com Oscar Ong (Investment Manager): oscar@catchagroup.com For enquiries, please email enquiries@catchadigital.com