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This document provides an overview of social media and digital marketing topics. It includes links and brief descriptions related to the usage and demographics of social platforms like Facebook, Twitter, and blogs. Specific tips are given on growing followers on Twitter and using hashtags, along with recommendations for tools to schedule posts, embed profiles, and stay updated on trending topics. The impact of digital media on marketing and sales is also briefly discussed.
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- 17. http://www.infographicsshowcase.com/wp-content/uploads/2010/04/my-digital-life-2.jpg
- 20. So What's the Big Deal
- 29. Is Social Media A Fad http://www.youtube.com/watch?v=ypmfs3z8esI&feature=related http://www.bitrebels.com/geek/social-media-a-fad-amazing-stats-reveal-answer/
- 31. DEMOGRAPHICS
- 34. One third of U.S. teens text 100 times a day http://www.reuters.com/article/idUSTRE63J0K220100420
- 39. Fastest Growing Demographic on Facebook : Women Over 55 http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55
- 41. Only 2 years ago, employers spent about $30 billion on advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising.
- 42. As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds to about $3.5 billion:
- 45. What is Twitter? “ Twitter is instant messaging made available to the public” Hugh Hewitt http://www.youtube.com/watch?v=ddO9idmax0o
- 46. How to create a bio http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility/
- 48. Here’s why Twitter is one of the best social media platforms for listening: Real-time results. We’ve all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter’s real-time search engine, you can get a quick pulse of public opinion. Wide reach. Twitter is useful to many different types and sizes of businesses. Direct feedback. You hear what people are saying as they say it.
- 50. Twitter mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic. Why Tweet? Be seen as an expert Connect with other experts and resources Do real time research Nurture relationships with other industry leaders Own your niche -Maria Elena Duron
- 51. Twitter data: 105M reg user, 180M unique visitors/mo, but 75% traffic outside of twitter.com > those are beautiful stats!
- 54. Twitter is fast becoming a ‘search engine for conversations’ Penny Power
- 61. Text Messaging and Chat Abbreviations A Guide to Understanding Text Messages, Chat Acronyms, and Twitter Messages http://www.webopedia.com/quick_ref/textmessageabbreviations.asp
- 62. Twitter trumps New York Times, Wall Street Journal In April, according to Compete, Twitter drew 19.4 million unique visitors NYTimes.com drew 15.6 million WSJ.com drew 12.2 million
- 63. Twitter Short List Who should we follow www.twellow.com http://listorious.com/ Making long URLs usable! TinyURL.com Set up Twitter on a schedule www.Tweetlater.com I’m searching for information www.twendz.com Create a Custom Background http://www.mytweetspace.com/
- 64. Twitter Giving away access to information rewards the giver by building followers.
- 65. The more followers, the more information comes to the giver to distribute which in turn builds more followers Rosabeth Moss Kanter
- 66. Ways to Increase your Twitter Followers Target Power Tweeters Tweet o Clock lets you know the best time to contact a particular Tweeter and displays their most active timeframes – http:// tweetoclock.com Utilise Good Karma Tweet Deck allows you to create and manage Twitter lists. You can easily create a list of people who you want to monitor that week in order to reply to any cries for help – http:// www.tweetdeck.com Tweet During Rush Hour However, the most active hour for people engaging in the twittersphere is between 1pm and 2pm every day
- 67. Follow Other People Who Should I Follow analyses your Twitter profile based on Bio, existing friends and Tweets and then generates a list of recommended people you should follow. You can alter the list based on location and popularity – http:// www.whoshouldifollow.com Interact with your Followers Tweet Beep is a very effective tool that sends you alerts for a range of specified keywords. This will ensure you never miss an opportunity to join or reply to a conversation - http:// tweetbeep.com / Be a Resource Twit Doc allows you to upload a document, image or video and share it across Twitter – http:// www.twitdoc.com / Follow other People with the same Interest Twitterrel allows you to find people who have a similar interest as you – http:// www.twitterel.com Make people Aware Put links to your Twitter profile everywhere. Link it on your blog, Facebook Fan Page, email signature, and everywhere else you have a presence online.
- 68. Utilise the Hash Tag Twit Scoop displays in real-time the words which are buzzing right now on twitter so take advantage and utilise the hash key for relevant trending topics – http:// www.twitscoop.com / Get Retweeted ReTweet Radar puts together a cloud of terms that are currently being retweeted, ranks most retweeted users of Twitter and ranks the links that are being retweeted. If a topic close to your industry is a tending topic to retweet, get involved in the action – http:// www.retweetradar.com /
- 69. RSS Feed http:// www.youtube.com/results?search_type =& search_query = rss+in+plain+english&aq =2&oq= rss
- 70. What is a Blog? is a type of website , with regular entries of commentary, descriptions of events, or other material such as graphics or video.
- 73. www.alltop.com Read 600 Popular Magazines Online for Free! – Maggwire http:// www.youtube.com/watch?v =Or3qv7esFcU&feature= player_embedded #
- 80. Display all your social profiles and other online activities in one place. http://chi.mp/
- 84. Are you looking to embed your social business card in your website or your email signature http://www.retaggr.com/
- 86. Sales is about connecting with the customer creating real value and solving their problems I don’t think sales is just about the pitch.
- 87. http://www.slideshare.net/avarry/digital-natives-presentation-3685513 http://ow.ly/1x9KZ http://www.slideshare.net/fokuss/twitter-power-primer-3958931 http://www.slideshare.net/HubSpot/small-business-guide-to-social-media-marketing?from=ss_embed