State Of Internet In India
4 likes1,248 views
According to a report by IAMAI, IMRB and eTech: Internet usage in India is growing steadily, though penetration remains low at 24% of urban individuals. Youth are the primary drivers of usage, using the internet mostly for entertainment, social networking, and information searching from cyber cafes and increasingly from mobile phones. While higher socioeconomic groups were previously the main users, recent growth has come from lower income groups in small towns, demonstrating internet's growing reach across India.
State Of Internet In India
- 1. State of Internet in IndiaExcerpts from a report by Internet and Mobile association of India (IAMAI), IMRB and eTech
- 2. Snapshot 2009India has seen a steady growth in internet usage.Penetration rates continue to be relatively low @ 24% of total urban individuals2009 saw internet penetrating lower socio economic groups (Sec C,D and E)The lower socio economic groups usage is more striking as the combined usage in these geographies has overtaken the top cities and higher socio economic classes in numbers
- 3. Snapshot 2009Youth segment drives the internet usage in India and form major portion of usersInternet is primarily used for searching general information and for entertainmentInternet is mostly accessed from Cyber Cafés. However mobile phone usages is on the increaseInternet is mostly used for entertainment (downloading videos and music), Social Networking (Facebook, Orkut), microblogging (Twitter) and user generated content (Wiki, Youtube)
- 4. StatsTotal Population ~ 818 million* Urban Population ~ 266 millionUrban Literate Population ~ 217 millionTotal English Speaking Population ~ 91 millionTotal Computer Literate ~ 87 millionNearly 25% of Indian Population stay in cities. Out of which, 32% are PC Literate. Of the PC Literate population, 72% have used Internet. Of the universe of Internet users, 73% are actively using Internet (accessed it in atleast once in last 1 month). The penetration of Internet usage is low at 24% amongst urban Individuals.*: NRS 2006, Population with 12years of age and above
- 5. Stats
- 6. Growing Urban Internet Population
- 7. Growing Urban Internet Population
- 8. Growing Urban Internet Population
- 9. Internet Traffic: Small towns edging out Top 8 metrosA telling statistic which shows that in terms of Internet Traffic in India, Small Towns are edging out Top 8 metros in terms of absolute numbers.
- 10. Internet Traffic: Small towns edging out Top 8 metrosPenetration increasing amongst lower SEC groups: Sec C,D and EInternet traffic increase attributed to higher literacy rates, easy availability and affordability of internet accessThough lower SEC groups form considerable part of internet users, penetration still low given a high population base compared to higher SECs
- 11. Youth driving the Internet usage
- 12. Youth driving the Internet usageSchool and College students contribute 44% of the internet usageAdding Young Men (21-35 yrs) to this statistic will increase the internet usage between these segments to 72%SarvaSikshaAbhiyan and 1 Laptop per child which aim to disseminate computer education among Youth should also be developed.
- 13. Internet Users exploring different access points
- 14. Internet Users exploring different access pointsCyber Cafes dominate the access to internet with 37% shareEven though the number of cyber cafes have reduced in metros, it continues to dominate access to internet in small townsOffice use of the internet contributes the next big chunk to internet usage @30%As Internet becomes a more integral part of office infrastructure, accessing Internet through offices continues to riseAn interesting pattern is the emergence of Mobiles and Kiosks as an alternate access pointsGovernments Internet Kiosks initiative is thus starting to kick in as a internet access point in Rural areasWith 3G roll outs on the cards, the mobile access to internet will be on the rise.
- 15. Various Purposes of accessing Internet
- 16. Various Purposes of accessing InternetInternet as a medium of socializing and leisure activities gaining space acrossSearch and education related information is adding traffic substantiallyAvailability of academic material (such as CBSE books) fueling trafficIntroduction of online examination tests such as CAT and JEE increasing student interface with the Internet
- 17. Preferences of online services across online segments
- 18. Preferences of online services across online segmentsEmail and Information search are big two activities across all segments of usersEmail as an activity has decreasedSocial Networking and e-Commerce led activities increasing as Internet activities
- 19. Internet is slowly becoming a routine for users
- 20. Internet is slowly becoming a routine for usersAlmost half of the online population accesses internet 4-6 times in a week.Usage has registered a steep 70% increase 9.3hrs/week to 15.7 hrs/weekThe reasons for increase in usage are better content delivery, better applications and their increased popularity
- 21. Fueling Growth in Internet Stats
- 22. Fueling Growth in Internet StatsOrganic growthIncreased usage through more access points: Kiosks, Community Computers, Internet pervading into office and school space.Inorganic GrowthVernacular content on Internet pages, Other delivery mechanisms for Internet, 3G, Cheap Data plans from mobile operators, More services available online