SlideShare a Scribd company logo

Certificate Course - Module - Business Model Generation

Download as PPTX, PDF
CIAKL II - Cinema and industry alliance for knowledge and learning, profile picture
CIAKL II - Cinema and industry alliance for knowledge and learning

This document provides an introduction to a course on business model design. It begins with some introductory questions about why some organizations are more successful than others. It then outlines the objectives and topics that will be covered in the course, including defining business models, analyzing models using the Business Model Canvas framework, and exploring each of the 9 blocks of the canvas using case studies. The document provides an agenda for the course and table of contents for the topics to be presented.

Business
1 of 102
Downloaded 20 times
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
[Insert your logo here] 1
INTRODUCTION TO BUSINESS MODEL DESIGN Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
3 [Insert your logo here] Do we really understand why some organisations are more successful than others? How did Apple become such a high valued company? Why is Microsoft still the market leader in operating systems if Apple products and their software are better? How is it possible that some start-ups can disrupt entire industries while the market leaders cannot do anything against it? Just some of the question we should know an answer for …
4 [Insert your logo here] In this course you will gain knowledge about social entrepreneurship and social entrepreneurs By the end of this session you should be able: • to define what a business model is and define its importance in today’s business environment • to name each building block of the Business Model Canvas and describe different characterisations each building block can have • to analyse existing and develop new business models using the Business Model Canvas, if sufficient information on the context of the business is available This is a very hands on course! Each lecture we will take one of the 9 building blocks of the most used business model framework and use 2 cases to explore the building block in detail. Applying your learnings from the previous weeks, you will analyse 2 additional cases at the end of the course from A to Z.
5 [Insert your logo here] Table of Contents • DEFINITION of the business model term1 • Business model FRAMEWORKS2 • The BUSINESS MODEL CANVAS3
6 [Insert your logo here] A business model is defined as the rationale of how an organization creates and delivers value to its customers and captures value in return Defining the term business model
7 [Insert your logo here] Overview of business model frameworks (1/2) Source Components # Horowitz (1996) Price, product, distribution, organizational characteristics, and technology 5 Viscio and Pasternak (1996) Global core, governance, business units, services, and linkages 5 Timmers (1998) Product/service/information flow architecture, business actors and roles, actor benefits, revenue sources, and marketing strategy 5 Markides (1999) Product innovation, customer relationship, infrastructure management, and financial aspects 4 Donath (1999) Customer understanding, marketing tactics, corporate governance, and intranet/extranet capabilities 5 Chesbrough and Rosenbaum (2000) Value proposition, target markets, internal value chain structure, cost structure and profit model, value network, and competitive strategy 6 Gordijn et al. (2001) Actors, market segments, value offering, value activity, stakeholder network, value interfaces, value ports, and value exchanges 8 Linder and Cantrell (2001) Pricing model, revenue model, channel model, commerce process model, Internet- enabled commerce relationship, organizational form, and value proposition 8 Petrovic et al. (2001) Value model, resource model, production model, customer relations model, revenue model, capital model, and market model 7
8 [Insert your logo here] Overview of business model frameworks (2/2) Source Components # Horowitz (1996) Price, product, distribution, organizational characteristics, and technology 5 Viscio and Pasternak (1996) Global core, governance, business units, services, and linkages 5 Timmers (1998) Product/service/information flow architecture, business actors and roles, actor benefits, revenue sources, and marketing strategy 5 Markides (1999) Product innovation, customer relationship, infrastructure management, and financial aspects 4 Donath (1999) Customer understanding, marketing tactics, corporate governance, and intranet/extranet capabilities 5 Chesbrough and Rosenbaum (2000) Value proposition, target markets, internal value chain structure, cost structure and profit model, value network, and competitive strategy 6 Gordijn et al. (2001) Actors, market segments, value offering, value activity, stakeholder network, value interfaces, value ports, and value exchanges 8 Linder and Cantrell (2001) Pricing model, revenue model, channel model, commerce process model, Internet- enabled commerce relationship, organizational form, and value proposition 8 Petrovic et al. (2001) Value model, resource model, production model, customer relations model, revenue model, capital model, and market model 7
9 [Insert your logo here] Discussion question: Which elements of the frameworks do you think are key?
10 [Insert your logo here] The Business Model Canvas (BMC) The BMC contains 9 building blocks
11 [Insert your logo here] The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
12 [Insert your logo here] The Business Model Canvas (BMC):An example
13 [Insert your logo here] Discussion question: Which components of other business model frameworks are missing in the BMC?
14 [Insert your logo here] The next weeks Each week we will explore the 9 building blocks of the business model canvas one after another. We will do so, by discussing two companies and what. Your job is it to conduct EXTENSIVE research on both companies so that we can start analysing them in the next session
[Insert your logo here] 15 THANK YOU FOR YOUR ATTENTION
BMC01 – CUSTOMER SEGMENTS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
17 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
18 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
19 [Insert your logo here] Customer segments Key Questions: • For whom are we creating value? • Who are our most important customers? Potential characteristics • Mass Market • Niche Market • Segmented • Diversified • Multi-sided Platform
20 [Insert your logo here] Task: find at least three examples for each of the potential characteristics outlined on the previous slide
21 [Insert your logo here] Lets take a closer look! Describe in detail the customer segments of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
22 [Insert your logo here] Question: Which problems did you have when characterising the customer segments?
23 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
[Insert your logo here] 24 THANK YOU FOR YOUR ATTENTION
BMC02 – VALUE PROPOSITION Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
26 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
27 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
28 [Insert your logo here] Value proposition Key questions: • What value do we deliver to the customer? • Which one of our customer’s problems are we helping to solve? • What bundles of products and services are we offering to each Customer Segment? • Which customer needs are we satisfying? Potential characteristics • Newness • Performance • Customization • “Getting the Job Done” • Design • Brand/Status • Price • Cost Reduction • Risk Reduction • Accessibility • Convenience /Usability
29 [Insert your logo here] Task: find at least one example for each of the potential characteristics outlined on the previous slide
30 [Insert your logo here] Lets take a closer look! Describe in detail the value proposition of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
31 [Insert your logo here] Question: Which problems did you have when characterising the value propositions?
32 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
[Insert your logo here] 33 THANK YOU FOR YOUR ATTENTION
BMC03 – CHANNELS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
35 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
36 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
37 [Insert your logo here] Channels Key questions: • Through which Channels do our Customer Segments want to be reached? • How are we reaching them now? • How are our Channels integrated? • Which ones work best? • Which ones are most cost-efficient? • How are we integrating them with customer routines?
38 [Insert your logo here] Channels Channel phases: • Awareness - How do we raise awareness about our company’s products and services? • Evaluation - How do we help customers evaluate our organization’s Value Proposition? • Purchase - How do we allow customers to purchase specific products and services? • Delivery - How do we deliver a Value Proposition to customers? • After sales - How do we provide post-purchase customer support?
39 [Insert your logo here] Lets take a closer look! Describe in detail the channels used by of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
40 [Insert your logo here] Question: Which problems did you have when characterising the value propositions?
41 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
[Insert your logo here] 42 THANK YOU FOR YOUR ATTENTION
BMC04 – CUSTOMER RELATIONSHIPS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
44 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
45 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
46 [Insert your logo here] Customer relationships Key questions • What type of relationship does each of our Customer • Segments expect us to establish and maintain with them? • Which ones have we established? • How are they integrated with the rest of our business model? • How costly are they? Examples • Personal assistance • Dedicated Personal Assistance • Self-Service • Automated Services • Communities • Co-creation
47 [Insert your logo here] Task: find at least two examples for each of the potential characteristics outlined on the previous slide
48 [Insert your logo here] Lets take a closer look! Describe in detail the customer relationships of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
49 [Insert your logo here] Question: Which problems did you have when characterising the customer relationships?
50 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
[Insert your logo here] 51 THANK YOU FOR YOUR ATTENTION
BMC05 – REVENUE STREAMS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
53 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
54 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
55 [Insert your logo here] Customer relationships Key questions • For what value are our customers really willing to pay? • For what do they currently pay? • How are they currently paying? • How would they prefer to pay? • How much does each Revenue Stream contribute to overall revenues? Types: • Asset sale • Usage fee • Subscription Fees • Lending/Renting/Leasing • Licensing • Brokerage fees • Advertising
56 [Insert your logo here] Customer relationships Fixed pricing • List Price • Product feature dependent • Customer segment dependent • Volume dependent Dynamic pricing • Negotiation( bargaining) • Yield Management • Real-time-Market
57 [Insert your logo here] Lets take a closer look! Describe in detail the revenue streams of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
58 [Insert your logo here] Question: Which problems did you have when characterising the revenue streams?
59 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
[Insert your logo here] 60 THANK YOU FOR YOUR ATTENTION
BMC06 – KEY RESOURCES Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
62 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
63 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
64 [Insert your logo here] Key resources Key questions • What Key Resources do our Value Propositions require? • Our Distribution Channels? Customer Relationships? • Revenue Streams? Types of resources • Physical • Intellectual (brand patents, copyrights, data) • Human • Financial
65 [Insert your logo here] Task: find at least two examples for companies which are primary depending on each of the resource types
66 [Insert your logo here] Lets take a closer look! Describe in detail the key resources of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
67 [Insert your logo here] Question: Which problems did you have when characterising the key resources?
68 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
[Insert your logo here] 69 THANK YOU FOR YOUR ATTENTION
BMC07 – KEY ACTIVITIES Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
71 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
72 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
73 [Insert your logo here] Customer relationships Key questions • What Key Activities do our Value Propositions require? • Our Distribution Channels? • Customer Relationships? • Revenue streams? Categories • Production • Problem Solving • Platform/Network
74 [Insert your logo here] Task: find at least three examples for each of the categories outlined on the previous slide
75 [Insert your logo here] Lets take a closer look! Describe in detail the key activities of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
76 [Insert your logo here] Question: Which problems did you have when characterising the key activitites?
77 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
[Insert your logo here] 78 THANK YOU FOR YOUR ATTENTION
BMC08 – KEY PARTNERSHIPS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
80 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
81 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
82 [Insert your logo here] Customer relationships Key questions • Who are our Key Partners? • Who are our key suppliers? • Which Key Resources are we acquiring from partners? • Which Key Activities do partners perform? Motivations for partnerships: • Optimization and economy • Reduction of risk and uncertainty • Acquisition of particular resources and activities
83 [Insert your logo here] Task: find at least three examples of companies representing each partnering motivation
84 [Insert your logo here] Lets take a closer look! Describe in detail the key partnerships of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
85 [Insert your logo here] Question: Which problems did you have when characterising the key partners?
86 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
[Insert your logo here] 87 THANK YOU FOR YOUR ATTENTION
BMC09 – COST STRUCTURE Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
89 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
90 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
91 [Insert your logo here] Customer relationships Key questions • What are the most important costs inherent in our business model? • Which Key Resources are most expensive? • Which Key Activities are most expensive? Is your business more: • Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) • Value Driven (focused on value creation, premium value proposition) Sample characteristics: • Fixed Costs (salaries, rents, utilities) • Variable costs • Economies of scale • Economies of scope
92 [Insert your logo here] Task: find at least three examples for cost and value-driven companies, and one where it changed
93 [Insert your logo here] Lets take a closer look! Describe in detail the cost structure of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
94 [Insert your logo here] Question: Which problems did you have when characterising the key partners?
95 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
[Insert your logo here] 96 THANK YOU FOR YOUR ATTENTION
BUSINESS MODEL CASES Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
98 [Insert your logo here] The bigger picture Having separately analyse each component of Google’s and Walt Disney’s business model, it is time to look at the bigger picture.
99 [Insert your logo here] The bigger picture It is now your task to analyse the business model as a whole and develop new business model which Google resp. Walt Disney could implement in the future.
10 0 [Insert your logo here] The bigger picture To do so, split in groups and hang the business model canvas on the wall (including all your results from the previous sessions) and develop different scenarios for future business models.
10 1 [Insert your logo here] The bigger picture Evaluate each scenario and present your results later in front of the other groups (there you also have to detail which criteria you used to evaluate the.
[Insert your logo here] 10 2 THANK YOU FOR YOUR ATTENTION

More Related Content

PPT
Pattern
Astadi Pangarso
 
PPTX
Business Model Workshop
Kristian Krämer
 
PPT
Pattern 1
Astadi Pangarso
 
PDF
Business Modeling Starter Kit
Maria del Mar Agudelo
 
PPTX
Module - Narratives. Media Formats and Consumer Experience
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Module - Project Development & Coaching
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Lachapelle primer on the building blocks of the canvas
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Module - Exchange Semester or Internship
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Pattern
Astadi Pangarso
 
Business Model Workshop
Kristian Krämer
 
Pattern 1
Astadi Pangarso
 
Business Modeling Starter Kit
Maria del Mar Agudelo
 
Module - Narratives. Media Formats and Consumer Experience
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module - Project Development & Coaching
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Lachapelle primer on the building blocks of the canvas
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module - Exchange Semester or Internship
CIAKL II - Cinema and industry alliance for knowledge and learning
 

Viewers also liked (20)

PDF
Witmeur - how to design my business model
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Module – Market Research in Media Arts and Entertainment
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Subject Module - Elective CIAKL II - Class 08
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Subject Module - Elective CIAKL II - Class 12
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Module - Soft Skills Reloaded
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Module - Audiovisual Media Budgeting and Financing
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Subject Module - Elective CIAKL II - Class 11
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Certificate Course - MODULE - Creativity, Innovation & Entrepreneurship
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Subject Module - Elective CIAKL II - Class 07
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Module - Business Model Generation
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Module - Strategic & Digital Marketing
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
The business model canvas
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Module - Master thesis
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
The Future of Higher Education in the Digital Era
Adrian J. Ebsary
 
PDF
Arts 10 new business models for this decade
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PPTX
Module - Globalisation, film and TV in the digital age
CIAKL II - Cinema and industry alliance for knowledge and learning
 
ODP
Module 6 4 textile and other industries
Independent
 
PPTX
Certificate Course - Module - Narratives. Media Formats and Consumer Experience
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Classes "à l'envers" ? Et si c’était simplement Enseigner et Apprendre à l’...
Marcel Lebrun
 
PPTX
Module - PM in Arts, Media, Entertainment
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Witmeur - how to design my business model
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module – Market Research in Media Arts and Entertainment
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 08
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 12
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module - Soft Skills Reloaded
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module - Audiovisual Media Budgeting and Financing
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 11
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Certificate Course - MODULE - Creativity, Innovation & Entrepreneurship
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 07
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module - Business Model Generation
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module - Strategic & Digital Marketing
CIAKL II - Cinema and industry alliance for knowledge and learning
 
The business model canvas
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module - Master thesis
CIAKL II - Cinema and industry alliance for knowledge and learning
 
The Future of Higher Education in the Digital Era
Adrian J. Ebsary
 
Arts 10 new business models for this decade
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module - Globalisation, film and TV in the digital age
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Module 6 4 textile and other industries
Independent
 
Certificate Course - Module - Narratives. Media Formats and Consumer Experience
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Classes "à l'envers" ? Et si c’était simplement Enseigner et Apprendre à l’...
Marcel Lebrun
 
Module - PM in Arts, Media, Entertainment
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Ad

Similar to Certificate Course - Module - Business Model Generation (20)

PDF
Business Model Generation
Alaa Moustafa
 
PDF
2.Business-model-canvas-section-2.pdf
CyberTechy
 
PPTX
Guiding Documents for Assignments 1 to 5 - YUKTI Innovation Challenge 2023.pptx
Saraswathi79
 
PPTX
Architecting multi sided business 2
Richard Veryard
 
PPTX
02 What Is A Business Model
Wesley Shu
 
PDF
Poster presentation with models
Sujith Velloor Sudarsanakumar Nair
 
PDF
Designing Business Models - Adela Michea & Claus Varnes
CBS Competitiveness Platform
 
PPT
Business Model Ontology
stevendiebold
 
DOC
Laudon traver ec11-im_ch02
BookStoreLib
 
PPTX
Business model generation canvas By Manpreet singh digital
Manpreet Singh Chhabra
 
PPTX
Innovation by Business Model Design
Otto Werschitz, MBA
 
PDF
Intro to Product Management and Business Model Canvas (BMC)
Mulyadi Oey
 
PPTX
Module - Creativity, Innovation & Entrepreneurship
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Sote ICT Business Ideas Competition 2017 Manual
Sote ICT
 
PDF
Business Models and Business Model Innovation
Michal Hron
 
DOC
Laudon traver ec10-im_ch02
BookStoreLib
 
DOC
Laudon traver ec10-im_ch02
BookStoreLib
 
PDF
Hp Cisco Essay
Veronica Smith
 
PPTX
business models.pptx
nadiazahoor6
 
PPT
2011 autumn e business models 2
Ian Miles
 
Business Model Generation
Alaa Moustafa
 
2.Business-model-canvas-section-2.pdf
CyberTechy
 
Guiding Documents for Assignments 1 to 5 - YUKTI Innovation Challenge 2023.pptx
Saraswathi79
 
Architecting multi sided business 2
Richard Veryard
 
02 What Is A Business Model
Wesley Shu
 
Poster presentation with models
Sujith Velloor Sudarsanakumar Nair
 
Designing Business Models - Adela Michea & Claus Varnes
CBS Competitiveness Platform
 
Business Model Ontology
stevendiebold
 
Laudon traver ec11-im_ch02
BookStoreLib
 
Business model generation canvas By Manpreet singh digital
Manpreet Singh Chhabra
 
Innovation by Business Model Design
Otto Werschitz, MBA
 
Intro to Product Management and Business Model Canvas (BMC)
Mulyadi Oey
 
Module - Creativity, Innovation & Entrepreneurship
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Sote ICT Business Ideas Competition 2017 Manual
Sote ICT
 
Business Models and Business Model Innovation
Michal Hron
 
Laudon traver ec10-im_ch02
BookStoreLib
 
Laudon traver ec10-im_ch02
BookStoreLib
 
Hp Cisco Essay
Veronica Smith
 
business models.pptx
nadiazahoor6
 
2011 autumn e business models 2
Ian Miles
 
Ad

More from CIAKL II - Cinema and industry alliance for knowledge and learning (7)

PDF
Subject Module - Elective CIAKL II - Class 06
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Subject Module - Elective CIAKL II - Class 05
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Subject Module - Elective CIAKL II - Class 04
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Subject Module - Elective CIAKL II - Class 03
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Subject Module - Elective CIAKL II - Class 02
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
Subject Module - Elective CIAKL II - Class 01
CIAKL II - Cinema and industry alliance for knowledge and learning
 
PDF
The business model canvas - A report abuzt whay and how organisations adopt it
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 06
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 05
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 04
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 03
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 02
CIAKL II - Cinema and industry alliance for knowledge and learning
 
Subject Module - Elective CIAKL II - Class 01
CIAKL II - Cinema and industry alliance for knowledge and learning
 
The business model canvas - A report abuzt whay and how organisations adopt it
CIAKL II - Cinema and industry alliance for knowledge and learning
 

Recently uploaded (20)

PDF
Charisse Litchman: A Maverick Making Neurological Care More Accessible
The lifescience magaizne
 
PPTX
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
Pars Six Sigma Excellence
 
PDF
Cours de Système d'information about ERP.pdf
pha nguyen
 
PDF
Deliverable file - Regulatory guideline analysis.pdf
Quan Risk
 
PPTX
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
ergvedfvef sdvsfvdvd
 
PPTX
Slide gioi thieu VietinBank Quy 2 - 2025
hoadm5190
 
PDF
Technical Architecture - Chainsys dataZap
Chainsys SEO
 
PDF
Module 2 - Modern Supervison Challenges - Student Resource.pdf
OmoobaOrun1
 
PDF
Digital Marketing & E-commerce Certificate Glossary.pdf.................
RoobaV2
 
PDF
Blood Collected straight from the donor into a blood bag and mixed with an an...
UsamaJaved91
 
PDF
Comments on Crystal Cloud and Energy Star.pdf
Brij Consulting, LLC
 
PDF
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
sidnik500
 
PDF
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
gdhdgee963
 
PDF
Building a Smart Pet Ecosystem: A Full Introduction to Zhejiang Beijing Techn...
fuijfsdsazdyu
 
PDF
Solara Labs: Empowering Health through Innovative Nutraceutical Solutions
The lifescience magaizne
 
PDF
1911 Gold Corporate Presentation Aug 2025.pdf
Shaun Heinrichs
 
PPTX
TRAINNING, DEVELOPMENT AND APPRAISAL.pptx
sy2773667
 
PDF
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice
Globus finanza
 
PDF
Daniels 2024 Inclusive, Sustainable Development
CMassociates
 
PPTX
Slide gioi thieu VietinBank Quy 2 - 2025
hoadm5190
 
Charisse Litchman: A Maverick Making Neurological Care More Accessible
The lifescience magaizne
 
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
Pars Six Sigma Excellence
 
Cours de Système d'information about ERP.pdf
pha nguyen
 
Deliverable file - Regulatory guideline analysis.pdf
Quan Risk
 
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
ergvedfvef sdvsfvdvd
 
Slide gioi thieu VietinBank Quy 2 - 2025
hoadm5190
 
Technical Architecture - Chainsys dataZap
Chainsys SEO
 
Module 2 - Modern Supervison Challenges - Student Resource.pdf
OmoobaOrun1
 
Digital Marketing & E-commerce Certificate Glossary.pdf.................
RoobaV2
 
Blood Collected straight from the donor into a blood bag and mixed with an an...
UsamaJaved91
 
Comments on Crystal Cloud and Energy Star.pdf
Brij Consulting, LLC
 
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
sidnik500
 
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
gdhdgee963
 
Building a Smart Pet Ecosystem: A Full Introduction to Zhejiang Beijing Techn...
fuijfsdsazdyu
 
Solara Labs: Empowering Health through Innovative Nutraceutical Solutions
The lifescience magaizne
 
1911 Gold Corporate Presentation Aug 2025.pdf
Shaun Heinrichs
 
TRAINNING, DEVELOPMENT AND APPRAISAL.pptx
sy2773667
 
Outsourced Audit & Assurance in USA Why Globus Finanza is Your Trusted Choice
Globus finanza
 
Daniels 2024 Inclusive, Sustainable Development
CMassociates
 
Slide gioi thieu VietinBank Quy 2 - 2025
hoadm5190
 

Certificate Course - Module - Business Model Generation

  • 2. INTRODUCTION TO BUSINESS MODEL DESIGN Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 3. 3 [Insert your logo here] Do we really understand why some organisations are more successful than others? How did Apple become such a high valued company? Why is Microsoft still the market leader in operating systems if Apple products and their software are better? How is it possible that some start-ups can disrupt entire industries while the market leaders cannot do anything against it? Just some of the question we should know an answer for …
  • 4. 4 [Insert your logo here] In this course you will gain knowledge about social entrepreneurship and social entrepreneurs By the end of this session you should be able: • to define what a business model is and define its importance in today’s business environment • to name each building block of the Business Model Canvas and describe different characterisations each building block can have • to analyse existing and develop new business models using the Business Model Canvas, if sufficient information on the context of the business is available This is a very hands on course! Each lecture we will take one of the 9 building blocks of the most used business model framework and use 2 cases to explore the building block in detail. Applying your learnings from the previous weeks, you will analyse 2 additional cases at the end of the course from A to Z.
  • 5. 5 [Insert your logo here] Table of Contents • DEFINITION of the business model term1 • Business model FRAMEWORKS2 • The BUSINESS MODEL CANVAS3
  • 6. 6 [Insert your logo here] A business model is defined as the rationale of how an organization creates and delivers value to its customers and captures value in return Defining the term business model
  • 7. 7 [Insert your logo here] Overview of business model frameworks (1/2) Source Components # Horowitz (1996) Price, product, distribution, organizational characteristics, and technology 5 Viscio and Pasternak (1996) Global core, governance, business units, services, and linkages 5 Timmers (1998) Product/service/information flow architecture, business actors and roles, actor benefits, revenue sources, and marketing strategy 5 Markides (1999) Product innovation, customer relationship, infrastructure management, and financial aspects 4 Donath (1999) Customer understanding, marketing tactics, corporate governance, and intranet/extranet capabilities 5 Chesbrough and Rosenbaum (2000) Value proposition, target markets, internal value chain structure, cost structure and profit model, value network, and competitive strategy 6 Gordijn et al. (2001) Actors, market segments, value offering, value activity, stakeholder network, value interfaces, value ports, and value exchanges 8 Linder and Cantrell (2001) Pricing model, revenue model, channel model, commerce process model, Internet- enabled commerce relationship, organizational form, and value proposition 8 Petrovic et al. (2001) Value model, resource model, production model, customer relations model, revenue model, capital model, and market model 7
  • 8. 8 [Insert your logo here] Overview of business model frameworks (2/2) Source Components # Horowitz (1996) Price, product, distribution, organizational characteristics, and technology 5 Viscio and Pasternak (1996) Global core, governance, business units, services, and linkages 5 Timmers (1998) Product/service/information flow architecture, business actors and roles, actor benefits, revenue sources, and marketing strategy 5 Markides (1999) Product innovation, customer relationship, infrastructure management, and financial aspects 4 Donath (1999) Customer understanding, marketing tactics, corporate governance, and intranet/extranet capabilities 5 Chesbrough and Rosenbaum (2000) Value proposition, target markets, internal value chain structure, cost structure and profit model, value network, and competitive strategy 6 Gordijn et al. (2001) Actors, market segments, value offering, value activity, stakeholder network, value interfaces, value ports, and value exchanges 8 Linder and Cantrell (2001) Pricing model, revenue model, channel model, commerce process model, Internet- enabled commerce relationship, organizational form, and value proposition 8 Petrovic et al. (2001) Value model, resource model, production model, customer relations model, revenue model, capital model, and market model 7
  • 9. 9 [Insert your logo here] Discussion question: Which elements of the frameworks do you think are key?
  • 10. 10 [Insert your logo here] The Business Model Canvas (BMC) The BMC contains 9 building blocks
  • 11. 11 [Insert your logo here] The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 12. 12 [Insert your logo here] The Business Model Canvas (BMC):An example
  • 13. 13 [Insert your logo here] Discussion question: Which components of other business model frameworks are missing in the BMC?
  • 14. 14 [Insert your logo here] The next weeks Each week we will explore the 9 building blocks of the business model canvas one after another. We will do so, by discussing two companies and what. Your job is it to conduct EXTENSIVE research on both companies so that we can start analysing them in the next session
  • 15. [Insert your logo here] 15 THANK YOU FOR YOUR ATTENTION
  • 16. BMC01 – CUSTOMER SEGMENTS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 17. 17 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 18. 18 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
  • 19. 19 [Insert your logo here] Customer segments Key Questions: • For whom are we creating value? • Who are our most important customers? Potential characteristics • Mass Market • Niche Market • Segmented • Diversified • Multi-sided Platform
  • 20. 20 [Insert your logo here] Task: find at least three examples for each of the potential characteristics outlined on the previous slide
  • 21. 21 [Insert your logo here] Lets take a closer look! Describe in detail the customer segments of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
  • 22. 22 [Insert your logo here] Question: Which problems did you have when characterising the customer segments?
  • 23. 23 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
  • 24. [Insert your logo here] 24 THANK YOU FOR YOUR ATTENTION
  • 25. BMC02 – VALUE PROPOSITION Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 26. 26 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 27. 27 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
  • 28. 28 [Insert your logo here] Value proposition Key questions: • What value do we deliver to the customer? • Which one of our customer’s problems are we helping to solve? • What bundles of products and services are we offering to each Customer Segment? • Which customer needs are we satisfying? Potential characteristics • Newness • Performance • Customization • “Getting the Job Done” • Design • Brand/Status • Price • Cost Reduction • Risk Reduction • Accessibility • Convenience /Usability
  • 29. 29 [Insert your logo here] Task: find at least one example for each of the potential characteristics outlined on the previous slide
  • 30. 30 [Insert your logo here] Lets take a closer look! Describe in detail the value proposition of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
  • 31. 31 [Insert your logo here] Question: Which problems did you have when characterising the value propositions?
  • 32. 32 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
  • 33. [Insert your logo here] 33 THANK YOU FOR YOUR ATTENTION
  • 34. BMC03 – CHANNELS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 35. 35 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 36. 36 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
  • 37. 37 [Insert your logo here] Channels Key questions: • Through which Channels do our Customer Segments want to be reached? • How are we reaching them now? • How are our Channels integrated? • Which ones work best? • Which ones are most cost-efficient? • How are we integrating them with customer routines?
  • 38. 38 [Insert your logo here] Channels Channel phases: • Awareness - How do we raise awareness about our company’s products and services? • Evaluation - How do we help customers evaluate our organization’s Value Proposition? • Purchase - How do we allow customers to purchase specific products and services? • Delivery - How do we deliver a Value Proposition to customers? • After sales - How do we provide post-purchase customer support?
  • 39. 39 [Insert your logo here] Lets take a closer look! Describe in detail the channels used by of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
  • 40. 40 [Insert your logo here] Question: Which problems did you have when characterising the value propositions?
  • 41. 41 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
  • 42. [Insert your logo here] 42 THANK YOU FOR YOUR ATTENTION
  • 43. BMC04 – CUSTOMER RELATIONSHIPS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 44. 44 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 45. 45 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
  • 46. 46 [Insert your logo here] Customer relationships Key questions • What type of relationship does each of our Customer • Segments expect us to establish and maintain with them? • Which ones have we established? • How are they integrated with the rest of our business model? • How costly are they? Examples • Personal assistance • Dedicated Personal Assistance • Self-Service • Automated Services • Communities • Co-creation
  • 47. 47 [Insert your logo here] Task: find at least two examples for each of the potential characteristics outlined on the previous slide
  • 48. 48 [Insert your logo here] Lets take a closer look! Describe in detail the customer relationships of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
  • 49. 49 [Insert your logo here] Question: Which problems did you have when characterising the customer relationships?
  • 50. 50 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
  • 51. [Insert your logo here] 51 THANK YOU FOR YOUR ATTENTION
  • 52. BMC05 – REVENUE STREAMS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 53. 53 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 54. 54 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
  • 55. 55 [Insert your logo here] Customer relationships Key questions • For what value are our customers really willing to pay? • For what do they currently pay? • How are they currently paying? • How would they prefer to pay? • How much does each Revenue Stream contribute to overall revenues? Types: • Asset sale • Usage fee • Subscription Fees • Lending/Renting/Leasing • Licensing • Brokerage fees • Advertising
  • 56. 56 [Insert your logo here] Customer relationships Fixed pricing • List Price • Product feature dependent • Customer segment dependent • Volume dependent Dynamic pricing • Negotiation( bargaining) • Yield Management • Real-time-Market
  • 57. 57 [Insert your logo here] Lets take a closer look! Describe in detail the revenue streams of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
  • 58. 58 [Insert your logo here] Question: Which problems did you have when characterising the revenue streams?
  • 59. 59 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
  • 60. [Insert your logo here] 60 THANK YOU FOR YOUR ATTENTION
  • 61. BMC06 – KEY RESOURCES Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 62. 62 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 63. 63 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
  • 64. 64 [Insert your logo here] Key resources Key questions • What Key Resources do our Value Propositions require? • Our Distribution Channels? Customer Relationships? • Revenue Streams? Types of resources • Physical • Intellectual (brand patents, copyrights, data) • Human • Financial
  • 65. 65 [Insert your logo here] Task: find at least two examples for companies which are primary depending on each of the resource types
  • 66. 66 [Insert your logo here] Lets take a closer look! Describe in detail the key resources of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
  • 67. 67 [Insert your logo here] Question: Which problems did you have when characterising the key resources?
  • 68. 68 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
  • 69. [Insert your logo here] 69 THANK YOU FOR YOUR ATTENTION
  • 70. BMC07 – KEY ACTIVITIES Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 71. 71 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 72. 72 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
  • 73. 73 [Insert your logo here] Customer relationships Key questions • What Key Activities do our Value Propositions require? • Our Distribution Channels? • Customer Relationships? • Revenue streams? Categories • Production • Problem Solving • Platform/Network
  • 74. 74 [Insert your logo here] Task: find at least three examples for each of the categories outlined on the previous slide
  • 75. 75 [Insert your logo here] Lets take a closer look! Describe in detail the key activities of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
  • 76. 76 [Insert your logo here] Question: Which problems did you have when characterising the key activitites?
  • 77. 77 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
  • 78. [Insert your logo here] 78 THANK YOU FOR YOUR ATTENTION
  • 79. BMC08 – KEY PARTNERSHIPS Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 80. 80 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 81. 81 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
  • 82. 82 [Insert your logo here] Customer relationships Key questions • Who are our Key Partners? • Who are our key suppliers? • Which Key Resources are we acquiring from partners? • Which Key Activities do partners perform? Motivations for partnerships: • Optimization and economy • Reduction of risk and uncertainty • Acquisition of particular resources and activities
  • 83. 83 [Insert your logo here] Task: find at least three examples of companies representing each partnering motivation
  • 84. 84 [Insert your logo here] Lets take a closer look! Describe in detail the key partnerships of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
  • 85. 85 [Insert your logo here] Question: Which problems did you have when characterising the key partners?
  • 86. 86 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
  • 87. [Insert your logo here] 87 THANK YOU FOR YOUR ATTENTION
  • 88. BMC09 – COST STRUCTURE Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 89. 89 [Insert your logo here] A short reminder: The Business Model Canvas (BMC) The canvas tries to describe the infrastructure (how), the offering (what), the customers (who) and the finances (how much)
  • 90. 90 [Insert your logo here] The Business Model Canvas (BMC) This is what we talk about today
  • 91. 91 [Insert your logo here] Customer relationships Key questions • What are the most important costs inherent in our business model? • Which Key Resources are most expensive? • Which Key Activities are most expensive? Is your business more: • Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) • Value Driven (focused on value creation, premium value proposition) Sample characteristics: • Fixed Costs (salaries, rents, utilities) • Variable costs • Economies of scale • Economies of scope
  • 92. 92 [Insert your logo here] Task: find at least three examples for cost and value-driven companies, and one where it changed
  • 93. 93 [Insert your logo here] Lets take a closer look! Describe in detail the cost structure of the following companies: Create groups, get up your chairs and using Post-it notes, flipcharts/flip chart paper put on the wall, whiteboards or whatever available to work in a more dynamic setting.
  • 94. 94 [Insert your logo here] Question: Which problems did you have when characterising the key partners?
  • 95. 95 [Insert your logo here] Reminder Do not forget to make a picture of your work (you will need it in the next sessions)
  • 96. [Insert your logo here] 96 THANK YOU FOR YOUR ATTENTION
  • 97. BUSINESS MODEL CASES Module: Value Proposition and Business Model Design Lecturer: [Insert name] Date: [Insert date] PRESENTATION SUPPORTED BY [Insert your logo here]
  • 98. 98 [Insert your logo here] The bigger picture Having separately analyse each component of Google’s and Walt Disney’s business model, it is time to look at the bigger picture.
  • 99. 99 [Insert your logo here] The bigger picture It is now your task to analyse the business model as a whole and develop new business model which Google resp. Walt Disney could implement in the future.
  • 100. 10 0 [Insert your logo here] The bigger picture To do so, split in groups and hang the business model canvas on the wall (including all your results from the previous sessions) and develop different scenarios for future business models.
  • 101. 10 1 [Insert your logo here] The bigger picture Evaluate each scenario and present your results later in front of the other groups (there you also have to detail which criteria you used to evaluate the.
  • 102. [Insert your logo here] 10 2 THANK YOU FOR YOUR ATTENTION