The document discusses the use of instructional characters in eLearning courses. It defines instructional characters as fictional characters that provide instructional guidance to support learning. The document provides tips on creating effective instructional characters, such as making them realistic and ensuring they resonate with learners. Examples are given of different types of instructional characters and how they can be used, such as to introduce a course, provide guidance throughout, or explain concepts. Considerations for effective character creation like knowing the audience and providing realistic scenarios and feedback are also outlined.