Monetizing Free Wi-Fi
V 6.0 The Most Advanced WiFi Marketing
& Monetization System Available
“We put your business in a shopper’s hands”
REACH SHOPPERS IN LOCAL AREAS
MONETIZE FREE Wi-Fi In Your Area
We use a proprietary technology that utilizes hardware
devices and SaaS to deliver highly targeted advertisements
that engage consumers while they enjoy free WiFi access.
Detailed Advertisements Advertisement Injections Advertisement PopOvers Video Commercial Breaks
MULTIMEDIA ADVERTISEMENT DELIVERY
Detailed Advertisements
Advertisement Injections Advertisement Pop Overs
Default Injections
Video Commercials & Infomercials
Banner Advertising
DETAILED ADVERTISEMENTS
Merchants create detailed advertisements using a simple 1-2-3 step
templated process. Merchants manage their own advertising 24/7
Coupon advertisements contain all the
relevant information including a POS
(Point-Of-Sale) scannable barcode.
Shoppers have the ability to add deals
to their Mobile-wallet a special account
area and redeem them when
convenient using their mobile phone.
POP-OVER ADVERTISEMENTS
Take advantage of your competitor’s advertising
budget with Pop-Over advertisements
Wi-Fi Hub devices include a proprietary technology that can identify paid
advertising on the pages shoppers visit. Hub devices can identify the exact
locations and sizes of the advertisements and then pop your ad over the
top of them without altering the original content.
Multiple advertisements, locations and sizes can be displayed
simultaneously in any paid advertising locations. All standard IAB sizes
accommodated – no special creatives required.
VIDEO COMMERCIAL BREAK ADVERTISEMENTS
Display your TV Commercials or any other video content.
Video Ads pause the WiFi session with a guaranteed view
Video advertisements can be displayed first login and at
configurable intervals during the Wi-Fi session.
The shoppers session is paused while they watch a short
commercial break and resumes when finished playing.
Includes the ability to display any number of videos and
target based on the consumer’s location and device type,
set frequency capping, and priority play engine.
It’s like television advertising without the viewer
having a remote control to change channels!
PUSH TARGETED COUPONS TO SHOPPERS
Push Coupon Engagement pauses the Wi-Fi session while
shoppers select the coupons that interest them.
Coupons are delivered immediately via TCPA compliant Text
message to shopper's pre-verified phone number.
Our System records the consumer’s details, location, coupon
categories that interest them, and time-date information.
Push multiple discount coupons to a shopper’s
phone at configurable intervals based on their
geographic location.
PUT YOUR BRAND IN A CONSUMERS HANDS!
Our software can add your brand to a shopper’s
home screen on login. Icon engagement connects
a consumer directly with your discount deals and
coupons even outside of the Wi-Fi marketing area.
It looks like an App … And it acts like an App, but
no download or install is required ever.
Removes the problems associated with consumer
App retention from your marketing strategies.
Brand equity opportunity!
Claim your real estate on a
shopper’s phone home screen
Advanced ‘COMPETITOR TARGETING’
Salvage sales you never knew you were losing!
Injects your advertisement over your competitor's content.
List up to five of your top competitors. When a shopper
compares or price shops your offering, Our software
intercepts and displays your advertisement directly over
your competitor’s webpage.
View reports of whom comparison shopped you, their
contact information, when, location, and the competitor's
product page they visited.
WINDOW-IN-WINDOW VIDEO STREAMS AND CONTENT
Window-in-Window is a brand new mobile marketing technology that raises the bar in
marketing strategies, content delivery, engagement, and branding opportunity.
Window-in-Window, is a perpetual channelized video content window, that displays in
the top left hand corner of the phone browser window, while a User is connected to
Community Free Wi-Fi. When closed it reduces to an icon. Content can be Live
Streamed, from any online source, or YouTube.
Window-in-Window is a
channelized content
window that reduces to
an icon when closed.
Examples
CHILD SAFETY SYSTEM
Over 800,000 children go missing every year from malls
and public places.
Mall Managements have limited resources to assist in
that vital first hour.
Child Alert provides a means to push a priority message
to every connected phone inside a Shopping Centre,
Mall, Trade Show, or other venue locations.
Child Alert makes shopping and family outings safer for
children and parents.
Our “Shopper View” is a brand new addition to our
technology that monitors Wi-Fi users in store and in
surrounding areas. Providing merchants with information
about shoppers and the ability to engage with them via
Text message and email. Driving consumers to sales
items and specials without requiring the consumer to
download or run any App on their phone.
Our “Shopper View” is a brand new addition to our
technology that monitors Wi-Fi users in store and in
surrounding areas. Providing merchants with information
about shoppers and the ability to engage with them via
Text message and email. Driving consumers to sales
items and specials without requiring the consumer to
download or run any App on their phone.
UNIQUE ‘SHOPPER VIEW’ TECHNOLOGY
STATE-OF-THE-ART TECHNOLOGY
DELIVERS …
of the proven shopping triggers!
Community Free Wi-Fi promotes social media sharing
by including numerous popular social media links, plus
share with a friend by email, and text messaging in
every system advertisement. Also included is an RSS
coupon feed that notifies subscribers of new offers &
deals automatically within their browser window.
Community Free Wi-Fi promotes social media sharing
by including numerous popular social media links, plus
share with a friend by email, and text messaging in
every system advertisement. Also included is an RSS
coupon feed that notifies subscribers of new offers &
deals automatically within their browser window.
SOCIAL MEDIA SHARING
Our Technology targets mobile with features never seen before!
 Targeted to shopper’s specific location
 Shopper’s interests and behaviors at the location
 Ad Overlays targeting webpages shopper’s visit
 Device manufacturer/brand
 Device Operating system
 Device Browser type
 Coupons, discounts, and offers
 System default Ad Injections
 Video Infomercials/Commercials – by location, start/end time, day of week, time of day, priority, device & competitor
 Banner Advertising – with configurable Zones for image, text & scripted ads. Targeted by location, duration, CPM, & CPC
 Global & Individual Hotspot branding
 Performance based advertising – CPM, CPC, CPA, and Cost Per Sale with full tracking by campaign, device, and location
 Affiliate Network Platform with 100% Affiliate fraud free results
Our Technology targets mobile with features never seen before!
 Targeted to shopper’s specific location
 Shopper’s interests and behaviors at the location
 Ad Overlays targeting webpages shopper’s visit
 Device manufacturer/brand
 Device Operating system
 Device Browser type
 Coupons, discounts, and offers
 System default Ad Injections
 Video Infomercials/Commercials – by location, start/end time, day of week, time of day, priority, device & competitor
 Banner Advertising – with configurable Zones for image, text & scripted ads. Targeted by location, duration, CPM, & CPC
 Global & Individual Hotspot branding
 Performance based advertising – CPM, CPC, CPA, and Cost Per Sale with full tracking by campaign, device, and location
 Affiliate Network Platform with 100% Affiliate fraud free results
MOBILE TARGETING ON STERIODS
Audience View Technology
CONSUMER BEHAVIOR TARGETING
Effective targeting is one of the most important aspects in
mobile advertising. Behavioral targeting allows advertisers to
only display their ads on pages that match a Shopper’s
interest. For example, advertisers can choose to have their
ads served only on pages that match chosen categories
such as “Real Estate::Buying/Selling Homes” or
“Fashion::Accessories“, depending on the subject matter and
campaign category.
BEHAVIORAL ENGINE DESCRIPTION
The behavioral engine infographic describes
how advertisements are evaluated and served
to shoppers…
How It Works:
Whenever a User requests a page, the URL of the
page is passed to the behavioural engine. When the
software technology evaluates the content of the URL,
it returns with several categorizations, along with a
number that indicates the relevancy score of each
attributed category. For example, a page containing a
news article that discusses a national election might
have the following categorizations and keyword
weights attributed to it:
Law, Gov’t, & Politics::Politics = 96 (High)
Business::Government = 85 (high)
With the use of a trainable behavioural engine, we can
now know the topics/categories that any URL falls in
and advertisements matching the category and
keywords will displayed to the shopper.
Get to know the shoppers in your Network areas with
Big Data!
Our System provides opt-in and verified information unavailable elsewhere.
 Opt-in and verified mobile phone number
 First name & last name
 Address, City, State & Zip
 Opt-in email address
 Up to 600 consumer interest segments
 First use date
 Shopping location
 Number of subsequent system uses
 List of redeemed categories
 List of items shoppers search for most by category and keyword
 Has this shopper price shopped you with a competitor – when and with whom
 Social Media, Email & Text sharing propensities
 Mobile device brand and model
Unlike traditional marketing, our software can track and measure the impact of a single activity and by the
consistency of activities provide groundbreaking, comprehensive information that is fully compliant with Can
Spam Act and Do Not Call legislations.
Network owners have the ability to aggregate a valuable Hotline list for their business from the consumers in
your network areas. And generate a backend revenue stream brokering the data or use it yourself for
sponsored and merchant promotions.
No other Wi-Fi system can offer the analytics our software offers marketers!
MARKETING DATA AND LOCAL SHOPPERS
MERCHANTS CREATE AND MANAGE THEIR OWN ADS
AFFILIATE MARKETING PLATFORM
The optional Wi-Fi Affiliate Marketing module offers marketers a revolutionary 100%
affiliate fraud & parasite free platform where the ‘Affiliates’ are now an option!
Affiliate marketing campaigns are delivered from the devices your affiliates purchase from you and
deploy in high footfall locations. Offers are served and tracked by PPV, CPM, CPC, CPA, and Cost Per
Sale.
Affiliates receive
their own account
interface where
they can view
campaign results
for their devices, by
device location,
earnings, payment
history, purchase
more devices, and
print transaction
invoices.
THE U.S. UNTAPPED MARKETPLACE
990,000 RESTAURANTS 391,377 SALONS 165,000+ CLUBS 500,000+ WAITING ROOMS 475,000 PUBS
7,800 CHAMBERS 6000+ INFORMATION CENTERS 450,000+ CHURCHES 6,600,000+ VENDING & ATM MACHINES
10,585,177+
UNTAPPED LOCATIONS AVAILABLE TO BUILD YOUR NETWORK
PLUS ANOTHER 26 MILLION OTHER BUSINESS LOCATIONS
CONSUMER BENEFITS OVERVIEW
MERCHANT BENEFITS OVERVIEW
DESIGNED WITH SECURITY AS A PARAMOUNT FEATURE
VLAN
Free
Wi-Fi User
Free
Wi-Fi User
Free
Wi-Fi User Wi-Fi Hub
Cloud Servers
Maintenance
Wi-Fi
Hardware
Device
Wi-Fi
WAN
LAN
Wi-Fi
Wi-Fi
Need more information?
For further information and/or to scheduled a detailed system webinar contact us.
(888) 720-1110
Or e-mail us: info@proximitywifimarketing.com
www.ProximityWiFiMarketing.com
Need more information?
For further information and/or to scheduled a detailed system webinar contact us.
(888) 720-1110
Or e-mail us: info@proximitywifimarketing.com
www.ProximityWiFiMarketing.com

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cfwifi-main-proprietary-features

  • 1. Monetizing Free Wi-Fi V 6.0 The Most Advanced WiFi Marketing & Monetization System Available “We put your business in a shopper’s hands”
  • 2. REACH SHOPPERS IN LOCAL AREAS
  • 3. MONETIZE FREE Wi-Fi In Your Area We use a proprietary technology that utilizes hardware devices and SaaS to deliver highly targeted advertisements that engage consumers while they enjoy free WiFi access. Detailed Advertisements Advertisement Injections Advertisement PopOvers Video Commercial Breaks
  • 4. MULTIMEDIA ADVERTISEMENT DELIVERY Detailed Advertisements Advertisement Injections Advertisement Pop Overs Default Injections Video Commercials & Infomercials Banner Advertising
  • 5. DETAILED ADVERTISEMENTS Merchants create detailed advertisements using a simple 1-2-3 step templated process. Merchants manage their own advertising 24/7 Coupon advertisements contain all the relevant information including a POS (Point-Of-Sale) scannable barcode. Shoppers have the ability to add deals to their Mobile-wallet a special account area and redeem them when convenient using their mobile phone.
  • 6. POP-OVER ADVERTISEMENTS Take advantage of your competitor’s advertising budget with Pop-Over advertisements Wi-Fi Hub devices include a proprietary technology that can identify paid advertising on the pages shoppers visit. Hub devices can identify the exact locations and sizes of the advertisements and then pop your ad over the top of them without altering the original content. Multiple advertisements, locations and sizes can be displayed simultaneously in any paid advertising locations. All standard IAB sizes accommodated – no special creatives required.
  • 7. VIDEO COMMERCIAL BREAK ADVERTISEMENTS Display your TV Commercials or any other video content. Video Ads pause the WiFi session with a guaranteed view Video advertisements can be displayed first login and at configurable intervals during the Wi-Fi session. The shoppers session is paused while they watch a short commercial break and resumes when finished playing. Includes the ability to display any number of videos and target based on the consumer’s location and device type, set frequency capping, and priority play engine. It’s like television advertising without the viewer having a remote control to change channels!
  • 8. PUSH TARGETED COUPONS TO SHOPPERS Push Coupon Engagement pauses the Wi-Fi session while shoppers select the coupons that interest them. Coupons are delivered immediately via TCPA compliant Text message to shopper's pre-verified phone number. Our System records the consumer’s details, location, coupon categories that interest them, and time-date information. Push multiple discount coupons to a shopper’s phone at configurable intervals based on their geographic location.
  • 9. PUT YOUR BRAND IN A CONSUMERS HANDS! Our software can add your brand to a shopper’s home screen on login. Icon engagement connects a consumer directly with your discount deals and coupons even outside of the Wi-Fi marketing area. It looks like an App … And it acts like an App, but no download or install is required ever. Removes the problems associated with consumer App retention from your marketing strategies. Brand equity opportunity! Claim your real estate on a shopper’s phone home screen
  • 10. Advanced ‘COMPETITOR TARGETING’ Salvage sales you never knew you were losing! Injects your advertisement over your competitor's content. List up to five of your top competitors. When a shopper compares or price shops your offering, Our software intercepts and displays your advertisement directly over your competitor’s webpage. View reports of whom comparison shopped you, their contact information, when, location, and the competitor's product page they visited.
  • 11. WINDOW-IN-WINDOW VIDEO STREAMS AND CONTENT Window-in-Window is a brand new mobile marketing technology that raises the bar in marketing strategies, content delivery, engagement, and branding opportunity. Window-in-Window, is a perpetual channelized video content window, that displays in the top left hand corner of the phone browser window, while a User is connected to Community Free Wi-Fi. When closed it reduces to an icon. Content can be Live Streamed, from any online source, or YouTube. Window-in-Window is a channelized content window that reduces to an icon when closed. Examples
  • 12. CHILD SAFETY SYSTEM Over 800,000 children go missing every year from malls and public places. Mall Managements have limited resources to assist in that vital first hour. Child Alert provides a means to push a priority message to every connected phone inside a Shopping Centre, Mall, Trade Show, or other venue locations. Child Alert makes shopping and family outings safer for children and parents.
  • 13. Our “Shopper View” is a brand new addition to our technology that monitors Wi-Fi users in store and in surrounding areas. Providing merchants with information about shoppers and the ability to engage with them via Text message and email. Driving consumers to sales items and specials without requiring the consumer to download or run any App on their phone. Our “Shopper View” is a brand new addition to our technology that monitors Wi-Fi users in store and in surrounding areas. Providing merchants with information about shoppers and the ability to engage with them via Text message and email. Driving consumers to sales items and specials without requiring the consumer to download or run any App on their phone. UNIQUE ‘SHOPPER VIEW’ TECHNOLOGY
  • 14. STATE-OF-THE-ART TECHNOLOGY DELIVERS … of the proven shopping triggers!
  • 15. Community Free Wi-Fi promotes social media sharing by including numerous popular social media links, plus share with a friend by email, and text messaging in every system advertisement. Also included is an RSS coupon feed that notifies subscribers of new offers & deals automatically within their browser window. Community Free Wi-Fi promotes social media sharing by including numerous popular social media links, plus share with a friend by email, and text messaging in every system advertisement. Also included is an RSS coupon feed that notifies subscribers of new offers & deals automatically within their browser window. SOCIAL MEDIA SHARING
  • 16. Our Technology targets mobile with features never seen before!  Targeted to shopper’s specific location  Shopper’s interests and behaviors at the location  Ad Overlays targeting webpages shopper’s visit  Device manufacturer/brand  Device Operating system  Device Browser type  Coupons, discounts, and offers  System default Ad Injections  Video Infomercials/Commercials – by location, start/end time, day of week, time of day, priority, device & competitor  Banner Advertising – with configurable Zones for image, text & scripted ads. Targeted by location, duration, CPM, & CPC  Global & Individual Hotspot branding  Performance based advertising – CPM, CPC, CPA, and Cost Per Sale with full tracking by campaign, device, and location  Affiliate Network Platform with 100% Affiliate fraud free results Our Technology targets mobile with features never seen before!  Targeted to shopper’s specific location  Shopper’s interests and behaviors at the location  Ad Overlays targeting webpages shopper’s visit  Device manufacturer/brand  Device Operating system  Device Browser type  Coupons, discounts, and offers  System default Ad Injections  Video Infomercials/Commercials – by location, start/end time, day of week, time of day, priority, device & competitor  Banner Advertising – with configurable Zones for image, text & scripted ads. Targeted by location, duration, CPM, & CPC  Global & Individual Hotspot branding  Performance based advertising – CPM, CPC, CPA, and Cost Per Sale with full tracking by campaign, device, and location  Affiliate Network Platform with 100% Affiliate fraud free results MOBILE TARGETING ON STERIODS Audience View Technology
  • 17. CONSUMER BEHAVIOR TARGETING Effective targeting is one of the most important aspects in mobile advertising. Behavioral targeting allows advertisers to only display their ads on pages that match a Shopper’s interest. For example, advertisers can choose to have their ads served only on pages that match chosen categories such as “Real Estate::Buying/Selling Homes” or “Fashion::Accessories“, depending on the subject matter and campaign category.
  • 18. BEHAVIORAL ENGINE DESCRIPTION The behavioral engine infographic describes how advertisements are evaluated and served to shoppers… How It Works: Whenever a User requests a page, the URL of the page is passed to the behavioural engine. When the software technology evaluates the content of the URL, it returns with several categorizations, along with a number that indicates the relevancy score of each attributed category. For example, a page containing a news article that discusses a national election might have the following categorizations and keyword weights attributed to it: Law, Gov’t, & Politics::Politics = 96 (High) Business::Government = 85 (high) With the use of a trainable behavioural engine, we can now know the topics/categories that any URL falls in and advertisements matching the category and keywords will displayed to the shopper.
  • 19. Get to know the shoppers in your Network areas with Big Data! Our System provides opt-in and verified information unavailable elsewhere.  Opt-in and verified mobile phone number  First name & last name  Address, City, State & Zip  Opt-in email address  Up to 600 consumer interest segments  First use date  Shopping location  Number of subsequent system uses  List of redeemed categories  List of items shoppers search for most by category and keyword  Has this shopper price shopped you with a competitor – when and with whom  Social Media, Email & Text sharing propensities  Mobile device brand and model Unlike traditional marketing, our software can track and measure the impact of a single activity and by the consistency of activities provide groundbreaking, comprehensive information that is fully compliant with Can Spam Act and Do Not Call legislations. Network owners have the ability to aggregate a valuable Hotline list for their business from the consumers in your network areas. And generate a backend revenue stream brokering the data or use it yourself for sponsored and merchant promotions. No other Wi-Fi system can offer the analytics our software offers marketers! MARKETING DATA AND LOCAL SHOPPERS
  • 20. MERCHANTS CREATE AND MANAGE THEIR OWN ADS
  • 21. AFFILIATE MARKETING PLATFORM The optional Wi-Fi Affiliate Marketing module offers marketers a revolutionary 100% affiliate fraud & parasite free platform where the ‘Affiliates’ are now an option! Affiliate marketing campaigns are delivered from the devices your affiliates purchase from you and deploy in high footfall locations. Offers are served and tracked by PPV, CPM, CPC, CPA, and Cost Per Sale. Affiliates receive their own account interface where they can view campaign results for their devices, by device location, earnings, payment history, purchase more devices, and print transaction invoices.
  • 22. THE U.S. UNTAPPED MARKETPLACE 990,000 RESTAURANTS 391,377 SALONS 165,000+ CLUBS 500,000+ WAITING ROOMS 475,000 PUBS 7,800 CHAMBERS 6000+ INFORMATION CENTERS 450,000+ CHURCHES 6,600,000+ VENDING & ATM MACHINES 10,585,177+ UNTAPPED LOCATIONS AVAILABLE TO BUILD YOUR NETWORK PLUS ANOTHER 26 MILLION OTHER BUSINESS LOCATIONS
  • 25. DESIGNED WITH SECURITY AS A PARAMOUNT FEATURE VLAN Free Wi-Fi User Free Wi-Fi User Free Wi-Fi User Wi-Fi Hub Cloud Servers Maintenance Wi-Fi Hardware Device Wi-Fi WAN LAN Wi-Fi Wi-Fi
  • 26. Need more information? For further information and/or to scheduled a detailed system webinar contact us. (888) 720-1110 Or e-mail us: info@proximitywifimarketing.com www.ProximityWiFiMarketing.com Need more information? For further information and/or to scheduled a detailed system webinar contact us. (888) 720-1110 Or e-mail us: info@proximitywifimarketing.com www.ProximityWiFiMarketing.com