Cfwf hub-location-presentation
- 1. Capitalize on the next advertising boom
- 2. Research Shows That Every Company Has 2 Primary Marketing Goals … Your #1 Goal: Find & Attract New Customers For Your Business … Without Wasting Your Advertising Budget! Your #2 Goal: Stay In Touch With Your Existing Customers AND Bring Them Back To Your Business More Often!
- 3. Our CCA Ad Exchange Unique Marketing Strategy Can Help Solve Both Problems … CCA is short for Community Charity Alliance … Our only goal is to help companies and consumers save money & solve problems … while creating vital funding for local charities. CCA’s Business programs are designed to be ‘Win-Win’ We want to help you build your business … while saving you money … and that creates a long-term funding ‘mechanism’ to fund worthy causes!
- 4. Marketing Strategy Overview Our Local Business Focused Model … Designed to help you & also helps fund local worthy causes The program we offer … ‘Community Free Wi-Fi’ … It takes Proximity Marketing & puts it on steroids! How and why Proximity Marketing works How we can help your business & get started improving Ad Reach and even your bottom-line Testimonials & Case Studies In this short presentation we will talk about:
- 5. Our Concept… Our mission at CCA is to provide funding to worthy charities and non-profits in local communities all over the country. We do this by marketing a state-of-the-art program to businesses that can dramatically help them bring in more customers and revenue.
- 6. Our Concept… When a business partners with us in this program we donate a portion of our revenue to a local charity in the name of that business partner. We then issue a press release that brings FREE added publicity to both the business and the charity in their local market. We call this component ‘JV for Charity’
- 7. Introducing:
- 8. Here’s how it works … ‘Community Free Wi-Fi’ (a program developed by CCA Ad Exchange) capitalizes on the hottest trend in local advertising … ‘Proximity Marketing’! Proximity marketing uses local wireless technology (FREE Wi-Fi) to deliver targeted (geographic and demographic) advertising messages to a businesses local, regional, and national markets!
- 9. How it works … ‘Community Free Wi-Fi’ uses a proprietary, direct- response Wi-Fi Marketing system … This system incentivizes users to engage by providing location-based free Wi-Fi that delivers geographically and behaviorally targeted advertisements and video infomercials from local, regional and national brands.
- 10. How it works … A Wi-Fi ‘Hub’ (hotspot) is set up a in high-traffic location (restaurant, convention center, church, stadium, etc.). The Hub Location offers free Wi-Fi to their customers, patrons, visitors, members. In exchange for free Wi-Fi, recipients agree to receive occasional marketing messages from the ‘Hub’ location and other area advertisers.
- 11. How it works … Wi-Fi users readily agree to sign up because they get special savings & coupons from top local merchants. Besides the ‘Hub’ location being able to engage and/or advertise to their existing and future customers, area businesses can also advertise on that ‘Hubs’ network and engage any and all of the free Wi-Fi users. Because of the targeting options … businesses can advertise to specific groups … this ensures their ads are reaching their best potential customers!
- 12. Does it work? WHAT WOULD SOMEONE DO FOR FREE WI-FI?
- 13. 79% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop . INFLUENCES DECISIONS 79% 64% of respondents make a restaurant choice based on availability of Wi-Fi services. CONSUMERS WANT IT 64% 63% of US adults use the Internet wirelessly on a smartphone, tablet, laptop or ereader. EVERYONE USES Wi-Fi 63% Why is free Wi-Fi important?
- 14. 86% of all tablets require a Wi-Fi connection to access the internet. TABLETS ARE HUGE 86% 75% of smartphone owners use Wi-Fi on their devices. Wi-Fi IS EVERYWHERE 75% Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store Wi-Fi availability Wi-Fi IS FOR EVERYONE 77% Why is free Wi-Fi important?
- 15. Why Become A Hub? Question for you as a potential ‘Hub’ location: What do ATM’s and free Wi-Fi ‘Hubs’ have in common? Answer: Cash to you! By providing free Wi-Fi to your customers and local shoppers, not only can you engage them with your offers and build your list … You can earn a significant cash-flow to boot!
- 16. This Is Truly Win-Win! How do you win as a ‘Hub’ (hotspot) location? You’ll draw in more loyal customers, attendees, visitors. You can push offers, coupons & specials in a very economical way to existing and future customers. Build your marketing list for texting, mailing, etc. BONUS: Get PAID just for participating!!
- 17. Hub Locations Win By Generating Passive Income! How do you generate a cash-flow without lifting a finger? From ALL area business advertisers on your hub that we set up for you!! Besides offering you the unique opportunity to be a ‘Hub’ location on our network, we are also offering advertising packages to other area businesses. These packages allow them to advertise through the various ‘Hubs’ (hotspots) on our network.
- 18. Hub Locations Win! For any ad packages we sell to area businesses we will pay you a percentage of their MONTHLY package cost! This could generate a significant cash-flow for you while you also benefit from all the marketing components of offering free Wi-Fi in your location!
- 19. Area Business Advertisers Win! Why would area businesses want to advertise with us? They can reach LOCAL ‘targeted’ customers while they’re local and in the area (proximity marketing)! It’s an extremely economical way to advertise! Targeting and demographic features are light years ahead of other current advertising options and can be tailored to their specific marketing needs! They can generate a great return on investment!
- 20. Everyone Wins Including Charities! Don’t forget our charity component … ‘JV for Charity’! How can the charities win? Free promotion to potentially build up their list of donors. Get their name out there more and more awareness for their cause. They too receive donations from a percentage of all the ad packages sold to area businesses!
- 21. Advertising features Community Free Wi-Fi delivers advertising to Wi-Fi users through a wide range of proprietary technologies … Detailed Advertisements Advertisement Injections Video Commercial Breaks Advertisement Pop-Overs
- 22. Detailed Advertisements Merchants Can Create Detailed Advertisements using a simple ‘1-2-3’ step template process Advertisements contain all the relevant information including a POS scannable barcodes! Shoppers (Wi-Fi users) have the ability to add deals to their Mobi-wallet in a special account area and redeem when convenient. Network operators acquire all consumer details and more.
- 23. Advertisement Injections Inject your advertisement over your competitor's content. Salvages sales you never knew you were losing!
- 24. Advertisement Injections Inject your advertisement over your competitor's content. Salvages sales you never knew you were losing! List up to five of your top competitors. When a shopper (Wi-Fi user) compares or price shops your offering, Community Free Wi-Fi intercepts and displays your advertisement directly over your competitors webpage. View reports of who comparison shopped you, their contact information, when, location, and the competitor's product page.
- 25. Advertisement Pop-Overs Community Free Wi-Fi devices include a proprietary technology that can identify paid advertising on the pages shoppers (Wi-Fi users) visit. The device also identifies the exact locations and sizes of the advertisements and pops your ad over the top without altering the original content. Multiple advertisements, locations and sizes can be displayed simultaneously.
- 26. Video Commercial Breaks Video Commercial Break Advertisements Display your TV Ads or any other video! Pauses the Wi-Fi session … Guaranteed view Video advertisements can be displayed at configurable intervals during the Wi-Fi session. The shoppers session is paused while they watch a short commercial break and resumes when finished playing. Unlimited video capacity with targeting and priority play system.
- 27. What others say about our technology … “Proximity market at its best, the devices have provided renewed interest in proximity marketing in our mall, both management and tenants now have additional channels to reach clients.” Tim, Property Management Firm
- 28. What others say about our technology … " After replacing our standard ISP issued wireless router with your proximity marketing system, we were able to keep our marketing campaign running long after the branches close each day, significantly increasing our brand awareness. Especially like the range of the wireless signal, this technology has also truly delivered on its promise to create another income stream for my company capitalizing on the captive audience that's so common with my industry". Joel, Operations Manager
- 29. Case Studies • Arthur Guinness Concert – a 3 Hour outdoor event • 2500 Participants • 5 BlueBeam devices • Offer- a single default advertisement promoting a local company social media page • Ad Type: Default Ad Injection only Results: • 1026 Connections/Users (41.04% of the 2500 participants) • Of the 1026 Users 491 were New User registrations (47.85%) • 1026 Users produced 3562 Ad Views (347.17%) • 181 Clickthroughs to social media page (17.64%)
- 30. Case Studies • Peppers Nightclub • Age group 18-24 • Unknown number of patrons • 1 BlueBeam device • Offer – discount coupon for Red Bull • Free Wi-Fi usage 249 Connections/Users • 249 Users produced 2692 Ad Views (1039.38%) • 52 Clickthroughs (1.93%) • 16 Coupon Redemptions (30.76%)
- 31. Here’s The Bottom-Line … We are offering you the unique opportunity to be a ‘Hub’ (hotspot) location in our network. By offering free Wi-Fi to your audience you will be able to use ALL the state-of-the-art components of our system to reach, build, grow, and market to your audience. We will give you the ADDED opportunity to generate a cash-flow from all the area businesses we sell ad packages to! Through our charity component ‘JV for Charity’ we will promote you and the local charity through a local press release giving you FREE added publicity!