Ch04

Chapter 4:
Project Integration Management

Information Technology
Project Management,
Fifth Edition

Learning Objectives
 Describe an overall framework for project
integration management as it relates to the
other PM knowledge areas and the project life
cycle
 Explain the strategic planning process and apply
different project selection methods
 Explain the importance of creating a project
charter to formally initiate projects
 Discuss the process of creating a preliminary
project scope statement
2
Information Technology Project Management, Fifth Edition, Copyright 2007

Learning Objectives (continued)
 Describe project management plan
development, including content, using
guidelines and templates for developing plans,
and performing a stakeholder analysis to help
manage relationships
 Explain project execution, its relationship to
project planning, the factors related to
successful results, and tools and techniques to
assist in project execution
 Describe the process of monitoring and
controlling project work
3

Learning Objectives (continued)
 Understand the integrated change control
process, planning for and managing changes
on information technology projects, and
developing and using a change control system
 Explain the importance of developing and
following good procedures for closing projects
 Describe how software can assist in project
integration management

4

The Key to Overall Project
Success: Good Project Integration
Management
Project managers must coordinate all of the
other knowledge areas throughout a project’s life
cycle
Many new project managers have trouble
looking at the “big picture” and want to focus on
too many details (See opening case for a real
example)
Project integration management is not the same
thing as software integration
5

Processes
 Develop the project charter: working with
stakeholders to create the document that
formally authorizes a project—the charter
 Develop the preliminary project scope
statement: working with stakeholders,
especially users of the project’s products,
services, or results, to develop the high-level
scope requirements and create a preliminary
project scope statement
 Develop the project management plan:
coordinating all planning efforts to create a
consistent, coherent document—the project
management plan
6

Processes (continued)
 Direct and manage project execution:
carrying out the project management plan by
performing the activities included in it
 Monitor and control the project work:
overseeing project work to meet the
performance objectives of the project
 Perform integrated change control:
coordinating changes that affect the project’s
deliverables and organizational process assets
 Close the project: finalizing all project
activities to formally close the project

7

Figure 4-1: Project Integration
Management Summary

8

What Went Wrong?
 The Airbus A380 megajet project was two years behind
schedule in Oct. 2006, causing Airbus’ parent company to
face an expected loss of $6.1 billion over the next four years
 The project suffered from severe integration management
problems, or “integration disintegration... Early this year,
when pre-assembled bundles containing hundreds of miles
of cabin wiring were delivered from a German factory to the
assembly line in France, workers discovered that the
bundles, called harnesses, didn't fit properly into the plane.
Assembly slowed to a near-standstill, as workers tried to pull
the bundles apart and re-thread them through the fuselage.
Now Airbus will have to go back to the drawing board and
redesign the wiring system.”*
*Matlack, Carol. “First, Blame the Software,” BusinessWeek Online (October 5, 2006).
9

Strategic Planning and Project
Selection
Strategic planning involves determining long-
term objectives, predicting future trends, and
projecting the need for new products and services
Organizations often perform a SWOT analysis
Analyzing Strengths, Weaknesses, Opportunities, and
Threats
As part of strategic planning, organizations:
Identify potential projects
Use realistic methods to select which projects to work on
Formalize project initiation by issuing a project charter

10

Figure 4-2: Information
Technology Planning Process

11

Best Practice
 Only one in seven product concepts comes to fruition
 Companies like Proctor & Gamble, Johnson and Johnson, Hewlett
Packard, and Sony are consistently successful in NPD because
they use a disciplined, systematic approach to NPD projects based
on best practices
 Four important forces behind NPD success include the
following:
1. A product innovation and technology strategy for the business
2. Resource commitment and focusing on the right projects, or solid
portfolio management
3. An effective, flexible and streamlined idea-to-launch process
4. The right climate and culture for innovation, true cross-functional
teams, and senior management commitment to NPD

12

Methods for Selecting Projects
 There are usually more projects than available
time and resources to implement them
 Methods for selecting projects include:
 Focusing on broad organizational needs
 Categorizing information technology projects
 Performing net present value or other financial
analyses
 Using a weighted scoring model
 Implementing a balanced scorecard

13

Focusing on Broad
Organizational Needs
It is often difficult to provide strong justification for
many IT projects, but everyone agrees they have
a high value
“It is better to measure gold roughly than to count
pennies precisely”
Three important criteria for projects:
There is a need for the project
There are funds available
There’s a strong will to make the project succeed

14

Categorizing IT Projects
One categorization is whether the project
addresses:
A problem
An opportunity
A directive
Another categorization is how long it will take to
do and when it is needed
Another is the overall priority of the project

15

Financial Analysis of Projects
Financial considerations are often an important
consideration in selecting projects
Three primary methods for determining the
projected financial value of projects
Net present value (NPV) analysis
Return on investment (ROI)
Payback analysis

16

Net Present Value Analysis
Net present value (NPV) analysis is a method of
calculating the expected net monetary gain or loss
from a project by discounting all expected future
cash inflows and outflows to the present point in
time
Projects with a positive NPV should be considered
if financial value is a key criterion
The higher the NPV, the better

17

Figure 4-3: Net Present Value
Example

Note that
totals are
equal, but
NPVs are
not
because
of the time
value of
money

18

Figure 4-4: JWD Consulting NPV
Example
Multiply
by the
discount
factor each
year, then
take cum.
benefits –
costs to
get NPV

Note: See the template called business_case_financials.xls
19 Information Technology Project Management, Fifth Edition, Copyright 2007

NPV Calculations
Determine estimated costs and benefits for the life
of the project and the products it produces
Determine the discount rate (check with your
organization on what to use)
Calculate the NPV (see text for details)
Note: Some organizations consider the investment
year as year 0, while others start in year 1; some
people enter costs as negative numbers, while
others do not
Check with your organization for their preferences

20

Return on Investment
Return on investment (ROI) is calculated by
subtracting the project costs from the benefits and
then dividing by the costs
ROI = (total discounted benefits - total discounted
costs) / discounted costs
The higher the ROI, the better
Many organizations have a required rate of
return or minimum acceptable rate of return on
investment for projects
Internal rate of return (IRR) can by calculated by
finding the discount rate that makes the NPV
equal to zero
21

Payback Analysis
Another important financial consideration is
payback analysis
The payback period is the amount of time it
will take to recoup, in the form of net cash
inflows, the total dollars invested in a project
Payback occurs when the net cumulative
discounted benefits equals the costs
Many organizations want IT projects to have a
fairly short payback period

22

Figure 4-5: Charting the Payback
Period

23

Weighted Scoring Model
 A weighted scoring model is a tool that provides
a systematic process for selecting projects based
on many criteria
1. Identify criteria important to the project selection
process
2. Assign weights (percentages) to each criterion so
they add up to 100%
3. Assign scores to each criterion for each project
4. Multiply the scores by the weights and get the total
weighted scores
 The higher the weighted score, the better

24

Figure 4-6: Sample Weighted Scoring
Model for Project Selection

25

Implementing a Balanced
Scorecard
Drs. Robert Kaplan and David Norton developed
this approach to help select and manage projects
that align with business strategy
A balanced scorecard:
Is a methodology that converts an organization’s value
drivers, such as customer service, innovation,
operational efficiency, and financial performance, to a
series of defined metrics
See www.balancedscorecard.org for more
information

26

Figure 4-7: Balanced Scorecard
Example

Defense Finance and Accounting Service, “DFAS Strategic Plan,” Nov 2001
(http://balancedscorecard.org/files/DFAS-strategic-plan.pdf ), p. 13.
27

Project Charters
After deciding what project to work on, it is
important to let the rest of the organization know
A project charter is a document that formally
recognizes the existence of a project and
provides direction on the project’s objectives and
management
Key project stakeholders should sign a project
charter to acknowledge agreement on the need
and intent of the project; a signed charter is a
key output of project integration management

28

Figure 4-6: Project Integration
Management Overview

PMBOK® Guide Third Edition, 2004, p. 79.

29

Preliminary Scope Statements
A scope statement is a document used to
develop and confirm a common understanding of
the project scope
It’s important for preventing scope creep
The tendency for project scope to keep getting bigger
It’s good practice to develop a preliminary or initial
scope statement during project initiation and a
more detailed scope statement as the project
progresses

30

Project Management Plans
A project management plan is a document
used to coordinate all project planning
documents and help guide a project’s execution
and control
Plans created in the other knowledge areas are
subsidiary parts of the overall project
management plan

31

Common Elements of a Project
Management Plan
Introduction or overview of the project
Description of how the project is organized
Management and technical processes used on
the project
Work to be done, schedule, and budget
information

32

Table 4-1: Sample Contents for a
Software Project Management
Plan (SPMP)

33

What the Winners Do
“The winners clearly spell out what needs to be done in a
project, by whom, when, and how. For this they use an
integrated toolbox, including PM tools, methods, and
techniques…If a scheduling template is developed and used
over and over, it becomes a repeatable action that leads to
higher productivity and lower uncertainty. Sure, using
scheduling templates is neither a breakthrough nor a feat. But
laggards exhibited almost no use of the templates. Rather, in
constructing schedules their project managers started with a
clean sheet, a clear waste of time.”*

*Milosevic, Dragan and Ozbay. “Delivering Projects: What the Winners Do.”
Proceedings of the Project Management Institute Annual Seminars & Symposium
(November 2001).
34

Stakeholder Analysis
A stakeholder analysis documents important
(often sensitive) information about stakeholders
such as:
Stakeholders’ names and organizations
Roles on the project
Unique facts about stakeholders
Level of influence and interest in the project
Suggestions for managing relationships

35

Table 4-2: Sample Stakeholder
Analysis

36

Project Execution
Project execution involves managing and
performing the work described in the project
management plan
The majority of time and money is usually spent
on execution
The application area of the project directly
affects project execution because the products
of the project are produced during execution

37

Coordinating Planning and
Execution
Project planning and execution are intertwined
and inseparable activities
Those who will do the work should help to plan
the work
Project managers must solicit input from the
team to develop realistic plans

38

Providing Leadership and a
Supportive Culture
Project managers must lead by example to
demonstrate the importance of creating and then
following good project plans
Organizational culture can help project execution
by:
Providing guidelines and templates
Tracking performance based on plans
Project managers may still need to break the rules
to meet project goals, and senior managers must
support those actions

39

Important Skills for Project
Execution
General management skills like leadership,
communication, and political skills
Product, business, and application area skills
and knowledge
Use of specialized tools and techniques

40

Project Execution Tools and
Techniques
 Project management methodology: many experienced
project managers believe the most effective way to
improve project management is to follow a methodology
that describes not only what to do in managing a project,
but how to do it
 Project management information systems: there are
hundreds of project management software products
available on the market today, and many organizations
are moving toward powerful enterprise project
management systems that are accessible via the Internet
 See the “What Went Right?” example of Kuala Lumpur’s
Integrated Transport Information System on p. 161

41

Monitoring and Controlling Project
Work
Changes are inevitable on most projects, so it’s
important to develop and follow a process to
monitor and control changes
Monitoring project work includes collecting,
measuring, and disseminating performance
information
Two important outputs of monitoring and
controlling project work include recommended
corrective and preventive actions

42

Media Snapshot
The 2002 Olympic Winter Games and Paralympics took five years
to plan and cost more than $1.9 billion. PMI awarded the Salt Lake
Organizing Committee (SLOC) the Project of the Year award for
delivering world-class games.
Four years before the Games began, the SLOC used a Primavera
software-based system with a cascading color-coded WBS to integrate
planning… The SLOC also used an Executive Roadmap, a one-page
list of the top 100 Games-wide activities, to keep executives apprised
of progress. Activities were tied to detailed project information within
each department’s schedule. A 90-day highlighter showed which
managers were accountable for each integrated activity.
Fraser Bullock, SLOC Chief Operating Officer and Chief, said, “We
knew when we were on and off schedule and where we had to apply
additional resources. The interrelation of the functions meant they
could not run in isolation—it was a smoothly running machine.”*
*Foti, Ross, “The Best Winter Olympics, Period,” PM Network (January 2004) 23.
43

Integrated Change Control
 Three main objectives are:
 Influencing the factors that create changes to ensure
that changes are beneficial
 Determining that a change has occurred
 Managing actual changes as they occur
 A baseline is the approved project
management plan plus approved changes

44

Change Control on Information
Technology Projects
Former view: the project team should strive to do
exactly what was planned on time and within
budget
Problem: stakeholders rarely agreed up-front on
the project scope, and time and cost estimates
were inaccurate
Modern view: project management is a process
of constant communication and negotiation
Solution: changes are often beneficial, and the
project team should plan for them
45

Change Control System
A formal, documented process that describes
when and how official project documents and
work may be changed
Describes who is authorized to make changes
and how to make them

46

Change Control Board (CCB)
A formal group of people responsible for
approving or rejecting changes on a project
CCBs provide guidelines for preparing change
requests, evaluate change requests, and manage
the implementation of approved changes
Includes stakeholders from the entire
organization

47

Making Timely Changes
Some CCBs only meet occasionally, so it may
take too long for changes to occur
Some organizations have policies in place for
time-sensitive changes
“48-hour policy” allows project team members to make
decisions, then they have 48 hours to reverse the
decision pending senior management approval
Delegate changes to the lowest level possible, but keep
everyone informed of changes

48

Configuration Management
Ensures that the descriptions of the project’s
products are correct and complete
Involves identifying and controlling the functional
and physical design characteristics of products
and their support documentation
Configuration management specialists identify
and document configuration requirements,
control changes, record and report changes, and
audit the products to verify conformance to
requirements
See www.icmhq.com for more information

49

Table 4-3: Suggestions for
Performing Integrated Change
Control

50

Closing Projects
To close a project, you must finalize all activities
and transfer the completed or cancelled work to
the appropriate people
Main outputs include:
Administrative closure procedures
Contract closure procedures
Final products, services, or results
Organizational process asset updates

51

Using Software to Assist in Project
Integration Management
Several types of software can be used to assist in
project integration management
Documents can be created with word-processing
software
Presentations are created with presentation software
Tracking can be done with spreadsheets or databases
Communication software like e-mail and Web authoring
tools facilitate communications
Project management software can pull everything
together and show detailed and summarized information
Business Service Management (BSM) tools track the
execution of business process flows
52

Chapter Summary
Project integration management includes:
Developing a project charter
Developing a preliminary project scope statement
Developing a project management plan
Directing and managing project execution
Monitoring and controlling project work
Performing integrated change control
Closing the project

53

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