Ch5 analyzing the_audience
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This chapter discusses analyzing audiences to effectively tailor presentations. It recommends identifying with audiences by finding common ground to build rapport while avoiding egocentrism. Analyzing audiences demographically considers factors like age, gender, culture, religion and group membership. Situationally analyzing includes considering audience size, setting, topic interest/knowledge, disposition toward the speaker and occasion. Audience questionnaires can gather fixed, scaled or open-ended feedback to better understand audiences.
Ch5 analyzing the_audience
- 1. Chapter 5:Analyzing the Audience
- 2. Audience-centeredness: keeping the audience in mind during preparation and presentationidentification: creating a bond with the audience based on common values, goals and experiences
- 3. Egocentrism: people prioritize their own values, beliefs and well-being above all
- 4. Demographic audience analysisage (What is this generation like?)gender (What is unique to the gender?) * assuming sexual orientation can exclude many listenersracial, ethnic or cultural background(What is unique to this culture?)Religion (What are audience beliefs?)Group membership (What is the group like?)
- 5. Situational audience analysisSize (more formal for larger audiences)Physical setting (time of day, size of room, etc)Disposition toward topic (interest, knowledge, attitude)Disposition toward speaker (friends? Common ground?)Disposition toward occasion (somber? celebratory? awkward?)
- 6. Audience QuestionnairesFixed-alternative questions (must choose)Scale questions (range of options)Open-ended questions (write in)* Use the information to anticipate how the audience will respond. For example, if you know they may oppose your position, demonstrate an understanding of their feelings before launching your argument.