Communication
 between cultures                                                           8TH EDITION




         Chapter 7
   Culture and Identity:
   Situating the
   Individual


© Cengage 2012   Chapter 7 Culture and Identity: Situating the Individual                 1
Key Ideas
•   Role of Identity
•   Defining Identity
•   Types of social identities
•   Developing and acquiring identities
•   Establishing and enacting identities
•   Dark side of identity


    © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   2
The role of identity
• Identity development plays a critical role in
  the individual’s psychological well-being
• Our technology driven world is influenced by
  perceptions of identity
• Identity is becoming an important factor in
  how they live their lives and with whom they
  associate


  © Cengage 2012    Chapter 7 Culture and Identity: Situating the Indvidual   3
Identity Defined
• The reflective self-conception or self-image that we
  each derive from our family, gender, cultural,
  ethnic, and individual socialization process.
  Identity basically refers to our reflective views of
  ourselves and other perceptions of our self-images.
  (Ting-Toomey 2005, p. 212)
• The concept of who we are. (Martin and
  Nakayama 2010, p. 162)

  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   4
Identity Defined
• Identify is an abstract idea
• Identity is dynamic
• A person can have multiple identities




  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   5
Identity Defined
• Identify is an abstract idea
• Identity is dynamic
• A person can have multiple identities




  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   6
Types of social identities
• Social identity sets you apart from other in-
  group members and marks you as special or
  unique and include the following
   – Racial identity
   – Ethnic identity
   – Gender identity




  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   7
Types of social identities
 – National identity
 – Regional identity
 – Personal identity
 – Organizational identity
 – Cyber and fantasy identity




© Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   8
Developing and acquiring identities

• Largely a product of group membership
   – Family influences
   – Socialization
   – Personal experiences
• Begins at a young age
   – Family members teach children specific behaviors for
     girls and boys
   – Extended family teaches age-appropriate behaviors
   – Family instill concept of an individual or group-based
     identity

  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   9
Developing and acquiring identities:
              Phinney
• Unexamined ethnic identity - characterized by
  the lack of exploration of ethnicity
• Ethnic identity search - individuals become
  interested in learning about and
  understanding their own ethnicity
• Ethnic achievement - individuals have a clear
  and confident understanding of their own
  cultural identity

  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   10
Developing and acquiring identities:
       Martin and Nakayama
• Unexamined identity - individuals are unconcerned
  with identity issues
• Conformity, minority members endeavor to fit in
  with the dominant culture and may even possess
  negative self-images
• Resistance and separatism - cultural awakening that
  stimulates a greater interest in and adherence to
  one’s own culture
• Integration - individuals have a sense of pride in,
  and identify with, their own cultural group, and
  demonstrate an acceptance of other groups
  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   11
Developing and acquiring identities:
 Martin and Nakayama (5 step model)
• Unexamined identity - individuals are unconcerned with
  identity issues
• Acceptance - acquiescence to existing social inequities,
  even though such acceptance may be at a subconscious
  level
• Resistance - members of the dominant culture become
  more aware of existing social inequities, begin to
  question their own culture, and increase association
  with minority culture members
• Redefinition and Reintegration - increased
  understanding of one’s dominant culture identity and
  an appreciation of minority cultures

  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   12
Developing and acquiring identities:
 Martin and Nakayama’s biracial identity
• Phase 1 - become conscious of differences in
  general and the potential for discord
• Phase 2 - gain an awareness of their personal
  differences from other children
• Phase 3 - begin to sense they are not part of
  the norm



  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   13
Establishing and enacting cultural
                identity
• Established through rights of passage
• Enacted on in many ways
   – Cultural ways of displaying religious or spiritual
     identity
   – Clothing worn
   – Involvement in commemorative events
   – Language
   – Accents

  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   14
Identity in intercultural
                         interactions
• To communicate effectively in an intercultural
  situation an individual’s cultural identity and
  communication style should match the identity
  and style ascribed to him or her by the other
  party
• Communication styles are likely to be different
• Participants will have to search for a middle
  ground, and this search will require flexibility
  and adaptation
  © Cengage 2012      Chapter 7 Culture and Identity: Situating the Indvidual   15
Identity in a globalized society
• Globalization has increased cultural diversity and
  has revived local cultural identities in different
  parts of the world
• Multiple cultural identities are becoming more
  commonplace
   – Globalized economy, immigration, ease of foreign
     travel, communication technologies, and intercultural
     marriage are bringing about an increased mixing of
     cultures
   – Mixing is producing people who possess multiple
     cultural identities


  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   16
The dark side of identity
• Stereotyping - complex form of
  categorization that mentally organizes your
  experiences with, and guides your behavior
  toward, a particular group of people
   – Stereotypes are learned
   – Stereotypes are the result of limited, lazy, and
     misguided perceptions



  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   17
The dark side of identity
• Stereotypes hinder intercultural
  communication
   – stereotypes are a kind of filter
   – Assumption that culture-specific information
     applies to every member of a particular cultural
     group
   – Stereotypes are oversimplified, exaggerated, and
     overgeneralized


  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   18
The dark side of identity
• Stereotypes hinder intercultural communication
   – stereotypes are a kind of filter
   – Assumption that culture-specific information applies
     to every member of a particular cultural group
   – Stereotypes are oversimplified, exaggerated, and
     overgeneralized
   – Try to engage in “flexible” stereotyping
          • be open to new information and evidence
          • beaware of your own zone of discomfort.


  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   19
The dark side of identity
• Prejudice
   – Functions of prejudice
          • Ego-defensive function allows individuals to hold a
            prejudice while denying to themselves that they
            possess negative beliefs about a group
          • Utilitarian function permits people to believe that their
            prejudicial beliefs produce a positive outcome




  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   20
The dark side of identity
• Prejudice
   – Functions of prejudice
          • Value-expressive function occurs when people maintain
            their prejudice in the belief that their attitudes
            represent the highest and most moral values of the
            culture
          • Knowledge function enables people to categorize,
            organize, and construct their perceptions of other
            people in a manner they see as rational—even if that
            perception is woefully inaccurate


  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   21
The dark side of identity
• Prejudice
   – Expressions of prejudice
          • Antilocution, - talking about a member of the target
            group in negative and stereotypical terms
          • Avoidance - people avoid and/or withdraw from contact
            with the disliked group
          • Discrimination - exclude all members of the group in
            question from access to certain types of employment,
            residential housing, political rights, educational and
            recreational opportunities, churches, hospitals, or other
            social institutions

  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   22
The dark side of identity
• Prejudice
   – Expressions of prejudice
          • Physical attacks - escalate in hostility and intensity if
            left unchecked
          • Extermination - acts of physical violence with the
            objective of removing or eliminating all or major
            segments of the target group community




  © Cengage 2012    Chapter 7 Culture and Identity: Situating the Indvidual   23
The dark side of identity
• Prejudice
   – Causes of prejudice
          • Social sources
          • Maintaining social identity
          • Scapegoating
   – Avoiding prejudice
          • Personal contact
          • Education



  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   24
The dark side of identity
• Racism
  – Racism defined: Racism is the belief in the inherent
    superiority of a particular race. It denies the basic
    equality of humankind and correlates ability with
    physical composition. Thus, it assumes that success or
    failure in any societal endeavor will depend upon
    genetic endowment rather than environment and access
    to opportunity. (Leone 1978, p. 1)



 © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   25
The dark side of identity
• Racism
  – Racism defined
  – Expressions of racism
         • Personal
         • Institutional
  – Avoiding Racism
         •   Try to be honest with yourself
         •   Avoid racists jokes and insults
         •   Respect freedom
         •   Examine historical roots of racism

 © Cengage 2012     Chapter 7 Culture and Identity: Situating the Indvidual   26
The dark side of identity
• Ethnocentrism
   – Levels of ethnocentrism – positive, negative,
     extremely negative
   – Ethnocentrism is universal
   – Ethnocentrism contributes to cultural identity
   – Avoiding ethnocentrism
          • Try to avoid dogmatism
          • Learn to be open to new views


  © Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual   27
Communication
 between cultures                                                          8TH EDITION




         Chapter 7
   Culture and Identity:
   Situating the
   Individual


© Cengage 2012   Chapter 7 Culture and Identity: Situating the Indvidual                 28

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Ch.7 PowerPoint

  • 1. Communication between cultures 8TH EDITION Chapter 7 Culture and Identity: Situating the Individual © Cengage 2012 Chapter 7 Culture and Identity: Situating the Individual 1
  • 2. Key Ideas • Role of Identity • Defining Identity • Types of social identities • Developing and acquiring identities • Establishing and enacting identities • Dark side of identity © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 2
  • 3. The role of identity • Identity development plays a critical role in the individual’s psychological well-being • Our technology driven world is influenced by perceptions of identity • Identity is becoming an important factor in how they live their lives and with whom they associate © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 3
  • 4. Identity Defined • The reflective self-conception or self-image that we each derive from our family, gender, cultural, ethnic, and individual socialization process. Identity basically refers to our reflective views of ourselves and other perceptions of our self-images. (Ting-Toomey 2005, p. 212) • The concept of who we are. (Martin and Nakayama 2010, p. 162) © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 4
  • 5. Identity Defined • Identify is an abstract idea • Identity is dynamic • A person can have multiple identities © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 5
  • 6. Identity Defined • Identify is an abstract idea • Identity is dynamic • A person can have multiple identities © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 6
  • 7. Types of social identities • Social identity sets you apart from other in- group members and marks you as special or unique and include the following – Racial identity – Ethnic identity – Gender identity © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 7
  • 8. Types of social identities – National identity – Regional identity – Personal identity – Organizational identity – Cyber and fantasy identity © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 8
  • 9. Developing and acquiring identities • Largely a product of group membership – Family influences – Socialization – Personal experiences • Begins at a young age – Family members teach children specific behaviors for girls and boys – Extended family teaches age-appropriate behaviors – Family instill concept of an individual or group-based identity © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 9
  • 10. Developing and acquiring identities: Phinney • Unexamined ethnic identity - characterized by the lack of exploration of ethnicity • Ethnic identity search - individuals become interested in learning about and understanding their own ethnicity • Ethnic achievement - individuals have a clear and confident understanding of their own cultural identity © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 10
  • 11. Developing and acquiring identities: Martin and Nakayama • Unexamined identity - individuals are unconcerned with identity issues • Conformity, minority members endeavor to fit in with the dominant culture and may even possess negative self-images • Resistance and separatism - cultural awakening that stimulates a greater interest in and adherence to one’s own culture • Integration - individuals have a sense of pride in, and identify with, their own cultural group, and demonstrate an acceptance of other groups © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 11
  • 12. Developing and acquiring identities: Martin and Nakayama (5 step model) • Unexamined identity - individuals are unconcerned with identity issues • Acceptance - acquiescence to existing social inequities, even though such acceptance may be at a subconscious level • Resistance - members of the dominant culture become more aware of existing social inequities, begin to question their own culture, and increase association with minority culture members • Redefinition and Reintegration - increased understanding of one’s dominant culture identity and an appreciation of minority cultures © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 12
  • 13. Developing and acquiring identities: Martin and Nakayama’s biracial identity • Phase 1 - become conscious of differences in general and the potential for discord • Phase 2 - gain an awareness of their personal differences from other children • Phase 3 - begin to sense they are not part of the norm © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 13
  • 14. Establishing and enacting cultural identity • Established through rights of passage • Enacted on in many ways – Cultural ways of displaying religious or spiritual identity – Clothing worn – Involvement in commemorative events – Language – Accents © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 14
  • 15. Identity in intercultural interactions • To communicate effectively in an intercultural situation an individual’s cultural identity and communication style should match the identity and style ascribed to him or her by the other party • Communication styles are likely to be different • Participants will have to search for a middle ground, and this search will require flexibility and adaptation © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 15
  • 16. Identity in a globalized society • Globalization has increased cultural diversity and has revived local cultural identities in different parts of the world • Multiple cultural identities are becoming more commonplace – Globalized economy, immigration, ease of foreign travel, communication technologies, and intercultural marriage are bringing about an increased mixing of cultures – Mixing is producing people who possess multiple cultural identities © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 16
  • 17. The dark side of identity • Stereotyping - complex form of categorization that mentally organizes your experiences with, and guides your behavior toward, a particular group of people – Stereotypes are learned – Stereotypes are the result of limited, lazy, and misguided perceptions © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 17
  • 18. The dark side of identity • Stereotypes hinder intercultural communication – stereotypes are a kind of filter – Assumption that culture-specific information applies to every member of a particular cultural group – Stereotypes are oversimplified, exaggerated, and overgeneralized © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 18
  • 19. The dark side of identity • Stereotypes hinder intercultural communication – stereotypes are a kind of filter – Assumption that culture-specific information applies to every member of a particular cultural group – Stereotypes are oversimplified, exaggerated, and overgeneralized – Try to engage in “flexible” stereotyping • be open to new information and evidence • beaware of your own zone of discomfort. © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 19
  • 20. The dark side of identity • Prejudice – Functions of prejudice • Ego-defensive function allows individuals to hold a prejudice while denying to themselves that they possess negative beliefs about a group • Utilitarian function permits people to believe that their prejudicial beliefs produce a positive outcome © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 20
  • 21. The dark side of identity • Prejudice – Functions of prejudice • Value-expressive function occurs when people maintain their prejudice in the belief that their attitudes represent the highest and most moral values of the culture • Knowledge function enables people to categorize, organize, and construct their perceptions of other people in a manner they see as rational—even if that perception is woefully inaccurate © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 21
  • 22. The dark side of identity • Prejudice – Expressions of prejudice • Antilocution, - talking about a member of the target group in negative and stereotypical terms • Avoidance - people avoid and/or withdraw from contact with the disliked group • Discrimination - exclude all members of the group in question from access to certain types of employment, residential housing, political rights, educational and recreational opportunities, churches, hospitals, or other social institutions © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 22
  • 23. The dark side of identity • Prejudice – Expressions of prejudice • Physical attacks - escalate in hostility and intensity if left unchecked • Extermination - acts of physical violence with the objective of removing or eliminating all or major segments of the target group community © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 23
  • 24. The dark side of identity • Prejudice – Causes of prejudice • Social sources • Maintaining social identity • Scapegoating – Avoiding prejudice • Personal contact • Education © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 24
  • 25. The dark side of identity • Racism – Racism defined: Racism is the belief in the inherent superiority of a particular race. It denies the basic equality of humankind and correlates ability with physical composition. Thus, it assumes that success or failure in any societal endeavor will depend upon genetic endowment rather than environment and access to opportunity. (Leone 1978, p. 1) © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 25
  • 26. The dark side of identity • Racism – Racism defined – Expressions of racism • Personal • Institutional – Avoiding Racism • Try to be honest with yourself • Avoid racists jokes and insults • Respect freedom • Examine historical roots of racism © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 26
  • 27. The dark side of identity • Ethnocentrism – Levels of ethnocentrism – positive, negative, extremely negative – Ethnocentrism is universal – Ethnocentrism contributes to cultural identity – Avoiding ethnocentrism • Try to avoid dogmatism • Learn to be open to new views © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 27
  • 28. Communication between cultures 8TH EDITION Chapter 7 Culture and Identity: Situating the Individual © Cengage 2012 Chapter 7 Culture and Identity: Situating the Indvidual 28