Challenge Framework for Sales & Marketing
Download as PPSX, PDF0 likes139 views
The document discusses a proven sales and marketing framework that combines digital marketing, neuroscience messaging, and expert sales coaching to improve lead conversion rates and sales cycles. It emphasizes the importance of differentiating between lead development and lead generation, highlighting strategies to enhance conversion rates through training and customized prospect engagement. Key insights include significant increases in connect rates and conversion rates achieved through this framework.
Challenge Framework for Sales & Marketing
- 2. Proven & Tested Sales & Marketing Framework “…a unique, quality-driven approach to lead generation that stays focused on the task at hand - generating great opportunities for our partners.” Nicole Boss, Product Manager “…a unique combination of cutting-edge digital marketing, neuroscience messaging, and social media profiling, as well as expert sales coaches on prospect calls.” Lisa Dreher VP Marketing “…leveraged cutting-edge neuroscience to dramatically improve lead conversion rates, shorten sales cycles, and increase our closing percentages." Walter Leverett Director of Sales “…insights, guidance, and high-quality solutions that enabled us to realize significant gains in our sales team's ability to execute.” Matthew Weaver Sr. Director of Global Enablement
- 3. What is the #1 Sales & Marketing Challenge?
- 4. Lead Development vs. Lead Generation <7% <5% 351 LEADS = 1 CLOSED SALE
- 5. How can we Increase Conversion Rates by 4X? Sales Professional… Completes a 90-min Web Training Course
- 6. How can we Increase Conversion Rates by 4X? Sales Professional (or marketing automation)… Emails custom Challenge Framework survey link Prospect…
- 7. Why do Prospects Like the Survey? Prospect… 1.Streamlines the conversation 2.Saves them time 3.Offers an interesting personality profile
- 8. When solving challenges, which of these frameworks do you most often employ? (select one quadrant) IMPROVE RELATIONS HELP TEAMMATES EXCEED GOALS ACHIEVE SUCCESS INSPIRE CREATIVITY IMAGINE UNIQUELY ENSURE CONTROL STRENGTHEN TEAMS SIMPLIFY PROCESSES MAINTAIN PEACE ATTAIN PERFECTION ENFORCE RULES INNOVATE INTELLIGENTLY ENGINEER LOGICALLY SECURE PREDICTABILITY ENSURE LOYALTY EMPOWER EXCITEMENT STIMULATE VERSATILITY
- 9. Innovate Intelligently, Engineer Logically Scientific & Technical Environment Observational & Rational Focus Secure Predictability, Ensure Loyalty Safe & Dependable Environment Vigilant & Cautious Focus Which of these BLUE frameworks do you most often employ? (select one picture) Empower Excitement, Stimulate Versatility Optimistic & Dynamic Environment Trendy & Adaptable Focus
- 11. Detailed 3-Page Profile Prospect… Receives an email with a link to their custom profile
- 12. Auto CRM Lead Entry Detailed 3-Page Prospect Messaging Guide* Sales Professional… Lead is auto-entered into CRM. Sales Pro gets an email with a Prospect Messaging Guide* *Can be customized for your solutions
- 13. Sales Professional… Proven Results INQUIRY TO MQL MQL TO CLOSED WON …351% Connect Rate Increases …294% Higher Conversion Rates …24% Shorter Sales Cycles
- 14. Try it Out… 1. Copy the link below 2. Paste the link into your browser 3. Change the XXXXX to your email address (=yourname@email.com instead of =XXXXX) https://neuronleaders.typeform.com/to/CpM3Zt?source=xxxxx
- 15. CHALLENGE FRAMEWORK info@neuronleaders.com © Copyright 2018 NeuronLeaders.com