[Challenge:Future] Social Media for Challenge Future
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Mordi Joel proposes leveraging social media, specifically Twitter, blogs, radio, and public outreach, to promote Challenge Future and encourage youth participation. His strategy includes creating stickers for public vehicles, guerilla marketing, partnering with organizations like Leap Africa and YouthICT, reaching students at Federal University of Technology Akure via radio, and explaining Challenge Future's importance via his blog and seminars. Through these efforts, he has driven over 1,000 followers for Challenge Future on Twitter, recruited signups, and encouraged youth and organizations to engage with Challenge Future's initiatives.
[Challenge:Future] Social Media for Challenge Future
- 1. TITLE: LEVERAGING THE POWER OF SOCIAL MEDIA FOR CHALLENGE FUTURE SUBMITTED BY: MORDI JOEL NIGERIA PEOPLE REACHED: OVER 65,000+ ACTIVE YOUTHS WORDWIDE CHANNEL USED: SOCIAL MEDIA MOST ESPECIALLY TWITTER VIA @MORDIOFFICIAL AND @SOCIALTECHY @WEAREGRANULA @ ELDOT_931 LOCAL RADIO (FUTARADIO) BLOG SOCIALTECHY.COM WITH OVER 7,000+ACTIVE READERS/SUBSCRIBERS PUBLIC PLACES (BANKS, MALLS (SUPERMARKETS) EMAIL MARKETING (ALMOST PEOPL READCHED) BULK SMS 2,000 SERVICE
- 2. THE PLAN As a professional marketing strategist, a young and vibrant Nigerian who believes in the power of social media, I will leverage from it to reachout to my target audience especially on twitter by creating an online campaign with challenge future. To over 60,000+ followers on my personal twitter handle and via my blog with over 5,000+followers. MARKETING STRATEGY I have created stickers on challenge future and placed on public vehicles I have also been able to strictly use Guerilla Marketing on my campaign. By Ec marketing a top brand worldwide I landed the number 14 spot on Top 100 marketer to follow on twitter http://bit.ly/omapgD Getting to partner with major likeminded organizations around me to enlighten more youths NGO’s like leapafrica, Youwin Nigeria, Youthict. Also as I have a very strong backup from my government it is an advantage to reachout to even greater potential target audience. Reaching out to students of the Federal University of Technology Akure Via the school radio and the people of Ondo State in general Also, mentioning young and active Nigerian on challengefuture.org/signup via twitter Explaining the need for challenge future and its importance to the world if the youths come together in one platform to creative thinking to bring about the change we seek and innovations we need via my blog (socialtechy.com) & personal facebook profile page and small seminars Getting more interested youths to follow challenge future on twitter and like on facebook to never miss out on recent events.
- 3. MY ACHIEVEMENTS I have been able to create a very successful online campaign and even raised @challengefuture to over 1,000+ followers on twitter. I have initiated several signups via my blog/twitter profile/email marketing/bulk sms I have encouraged other youths in higher institutions/colleges I have encouraged SMES and NGO’s in their respective field to engage and partner with challenge future. In upcoming initiatives.
- 4. MY RESULTS
- 5. THANK YOU!