Challenges to new product development
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The document discusses the challenges of new product development, listing global competition, time to market, market potential, technological change, distribution challenges, developing new features, price, addressing critical unmet needs, promotion difficulties, overcoming resistance to change, assessing market size, and dealing with government policies as some of the key challenges. It uses examples like Mahindra & Mahindra, Zara, Facebook, Instagram, Apple, Starbucks, Google, Emami's Fair & Handsome, Segway, Micromax Canvas, Ra.One, and Coca-Cola to illustrate how companies have dealt with these challenges.
Challenges to new product development
- 1. CHALLENGES TO NEW PRODUCT DEVELOPMENT BY: IBADAT SINGH SETHI ROLL NO. 15-MBA-2012 II SEM
- 2. • How does one make a successful product ?
- 3. • What is New Product development?
- 4. Challenges to New Product Development • GLOBAL COMPETITION MAHINDRA & MAHINDRA
- 5. Challenges to New Product Development • TIME ZARA
- 6. Challenges to New Product Development • MARKET POTENTIAL FACEBOOK AND INSTRAGRAM
- 7. Challenges to New Product Development • TECHNOLOGICAL CHANGE APPLE
- 8. Challenges to New Product Development • DISTRIBUTION STARBUCKS
- 9. Challenges to New Product Development • NEW FEATURES GOOGLE
- 10. Challenges to New Product Development • CRITICAL UNMET NEEDS EMAMI FAIR & HANDSOME
- 11. Challenges to New Product Development • MARKET SIZE SEGWAY
- 12. Challenges to New Product Development • PRICE MICROMAX CANVAS
- 13. Challenges to New Product Development • PROMOTION RAONE
- 14. Challenges to New Product Development • RESISTANCE TO CHANGE COCA-COLA
- 15. Challenges to New Product Development • Government Policies New drug
- 16. CONCLUSION • Global competition • Time • Market potential • Technological change • Distribution • New features • Price • Critical unmet needs • Promotion • Resistance To Change • Market size • Government Policies