Change 改變 (2011.06.30@STL 明光社)
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The document discusses the evolving mindset required for effective communication in a changing world, particularly emphasizing the role of social media in pastoral care. It debunks common myths about social networking, such as its exclusivity to youth and its potential for negative interactions, while highlighting its benefits for connection and engagement. Additionally, it outlines the importance of adapting communication strategies to meet new expectations and the challenges posed by information overload.
Change 改變 (2011.06.30@STL 明光社)
- 1. 改變 Change 俞真 @ 明光社 Calvin Yu @ The Society for Truth and Light 2011.06.30
- 4. 一次改變心態的游泳 A Mind-Shifting Swim
- 5. North Pole Swim vs. 極地與高峰 Everest Swim
- 6. 心態 Mindset • 「一些事以前運作得很好，並不代表 將來也能同樣發揮作用。現在我在做 任何事之前，都會問自己到底需要怎 樣的心態，才可妥善處理這件事。」 • “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”
- 7. 心態 Mindset • 「第二樣我學懂的事情是徹底而有策 略的轉變。」 • “And then the second lesson, the radical, tactical shift.”
- 9. The Gospel 福音不變 Remains Unchanged
- 10. The Way We Communicate 溝通模式不再一樣 Changes
- 11. 社交媒體只是時興玩意？ Social Media is a fad?
- 12. 還是溝通模式的根本性轉變？ Or a fundamental shift in the way we communicate?
- 13. Characteristics of 社交網絡的特點 Social Networking
- 14. 連繫的連繫 Connections of Connections
- 15. 可信任的連繫 Trusted Connections
- 16. 情感的連繫 Emotionally Connected
- 17. 分享與互動 Sharing and Interaction
- 18. 參與 Participation
- 19. Social Networking: 社交網絡：牧養輔助工具 Accessories for Pastoral Care
- 20. 同行 Walk Together
- 21. 非同步溝通 Asynchronous Communication
- 22. 以一當百 One to Many
- 23. 鞏固、深化、延伸 Solidify, Deepen, Extend
- 24. 讚好的威力 The Power of Like
- 25. 社交網絡迷思 Myths of Social Networking
- 26. 迷思一： Myth #1 那是年輕人的玩意！ It is for the Youth only!
- 27. 事實一 Fact #1 • 尼爾遜在美國的調查（2009.11） Research by The Nielsen Company in the US (Nov. 2009) • 過去五年 During the past 5 years • 活躍於互聯網的長者 ^ 55% seniors actively using the Internet ^ 55% • 長者在線時間 ^ 11% time spent online by the seniors ^ 11% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
- 28. 事實一 Fact #1 • 尼爾遜在美國的調查（2009.11） Research by The Nielsen Company in the US (2009.11) • 過去兩年 During the past 2 years • 社交網絡長者 ^ 53% social networking seniors ^ 53% Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
- 29. 事實一 Fact #1 • 美國Facebook數據（2009.2.2） US Facebook Statistics (2009.2.2) • 全面增長：不同年齡／性別組別 Growing in all age/gender demographic • 增長最快組別：55歲以上女性 在過去的120天增長175.3% Fastest growing segment: Women over 55 up 175.3% in the last 120 days Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
- 30. 事實一 Fact #1 • 美國Facebook數據（2009.2.2） US Facebook Statistics (2009.2.2) • 在差不多所有年齡組別中，女性 用戶都比男性用戶增長快 Facebook growing faster with women than men in almost every age group • 45%用戶年齡大於26歲 45% users > 26 years Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
- 31. 提示一 用戶層面比你猜想的 要寬廣得多！ Tip #1 The audience spectrum is much wider than your guess!
- 32. 迷思二： Myth #2 會有負面回應！ There will be negative posts!
- 33. 事實二 Fact #2 • 牧養與見證的好機會 Good opportunity for pastoral care and witness • 負面回應總會有 Negative posts will appear somewhere ultimately • 在你的平台上出現有好處：你可回應 They had better appear in your space so that you can respond • 有容乃大 Let them speak
- 34. 提示二 社交媒體令你有更多 牧養空間！ Tip #2 Social media gives you more opportunities for pastoral care!
- 35. 迷思三： Myth #3 面對面交流更好！ Face-to-face contact is better!
- 36. 事實三 Fact #3 • 誰說不是？ Who says no? • 但誰說社交網絡是要代替面對面交 流？ But who says social networking is here to replace face-to-face contact? • 社交網絡重點在於鞏固、深化及延伸 Social networking simply solidifies, deepens and extends!
- 37. 事實三 Fact #3 • 團契的例子 Fellowship example: • 團友沒有空參與聚會 Members don’t have time to attend • 你寧可跟他們失去聯繫還是在網 上接觸？ You prefer losing them or connecting online?
- 38. 提示三 面對面溝通因著社交 網絡而得以鞏固、深 化及延伸！ Tip #3 Social Networking solidifies, deepens and extends your face- to-face communication!
- 39. 迷思四： Myth #4 我不想令私隱受威脅！ I don’t want to risk my privacy!
- 40. 事實四 Fact #4 • 了解遊戲規則 Know the rules • 劃定界限 Define the boundaries • 透過社交網絡溝通並不適合所有情況 Communication through social networking does not suit all situations
- 41. 提示四 耳聽八方、管理風險！ Tip #4 Keep yourself informed and get risk managed!
- 42. 牧養 1.0: 到我這裡來 Care 1.0: Come to where I am
- 43. 牧養 2.0: 到你那裡去 Care 2.0: Go to where you are
- 44. 牧養啟示 Inspiration for Pastoral Care
- 45. 啟示 Inspiration • 新媒體、新平台是中性 New media, new platforms are neutral • 水能覆舟，亦能載舟 It can be bad, it can be good • 到我這裡來 vs. 到你那裡去 Come to where I am vs. Go to where you are • 同行：鞏固、深化、延伸 Walk together: Solidify, Deepen, Extend
- 46. Further Reading: 延伸閱讀：鼓舞 Encouragement
- 47. 第二節 Session 2
- 48. The Time Constraint 時間限制不變 Remains Unchanged
- 49. The Way We Spend Time 時間運用不再一樣 Changes
- 50. 有太多要閱讀的資訊 Too much to read
- 51. 太多要閱讀的資訊 Too much to read • 通訊 Communication • 電郵，短訊，即時訊息，信件， 等等 Email, SMS, Instant Messages, Letters, etc. • 資訊 Information • 新聞，廣告，生活資訊，等等 News, Advertisement, Lifestyle Information, etc.
- 52. 有太多媒體可供選擇 Too many media choices
- 53. 太多媒體 Too many media • 傳統媒體 Traditional media • 報紙、雜誌、書、電視、電影、 電台等等 Press, Magazine, Book, TV, Movie, Radio etc. • 新媒體 New media • 網頁，博客，Facebook，Twitter, Podcast, 等等 Web, Blog, Facebook, Twitter, Podcast, etc.
- 54. 太多媒體 Too many media • 資訊超載 Information overload • 噪音充斥 Too much noise • 相對閱讀書本時間減少 Less time for reading • 即食文化 Bite-sized content consumption • 讀者期望有所轉變 Changing expectation of readers
- 55. 太多新可能性 Too many new possibilities
- 56. 太多新可能性 Too many possibilities • 平板電腦的衝擊 Strike of tablet computer • 經驗的改變 Changing experience • 期望（內容、時間、形式等）的改變 Changing expectation (content, timing, format, etc.)
- 57. 導賞式電腦應用 Curated Computing
- 58. 導賞式電腦應用 Curated Computing • 後個人電腦時代 Post-PC Era • 用戶為本＋無需個人電腦 User Centric + PC-Free • 少一些選擇，多一些關聯 Less Choices, More Relevance • 水平更高，門檻更低 Raise the bar with lower barriers
- 59. 導賞式電腦應用 Curated Computing • 收窄因技術水平產生的數碼鴻溝 Narrow technical digital divide • 電子資訊的新用戶 New users of digital information
- 60. 期望 Expectation
- 61. 期望 Expectation • 可使用 Available and Approachable • 可搜尋 Searchable • 可自訂 Customizable • 可分享 Shareable
- 62. 期望 Expectation • 適切的資訊 Right Information • 適合的平台 Right Platform • 需要的時間 Right Time • 合用的形式 Right Form
- 63. 牧養啟示 Inspiration for Pastoral Care
- 64. 啟示 Inspiration • 配合生活模式轉變 Changes in lifestyle • 多點接觸 Multi-point contact • 隨時隨地 Any time, anywhere
- 65. Further Reading: 延伸閱讀：費時 Time Consuming
- 66. 第三節 Session 3
- 67. The Desire to Share 分享的冀望不變 Remains Unchanged
- 68. The Way We Share 分享方式不再一樣 Changes
- 69. 人人皆可發表 We All Publish
- 70. Pastor Rick Warren @Facebook Pages
- 71. calvinyu @Slideshare.net
- 72. idailybible @twitter
- 73. biblesummary @twitter
- 74. 漁翁撒網 @ 真証傳播 NetFish.cc
- 75. 牧養啟示 Inspiration for Pastoral Care
- 76. 啟示 Inspiration • 令資訊可用 Make information available • 令資訊可被分享 Make information shareable
- 77. Further Reading: 延伸閱讀：糟蹋 Waste
- 78. 新視界、新禾場 New Horizons, New Wheatfield
- 79. 只有科技 並不足夠 Technology alone is not enough
- 80. 這只是開端 It is just the beginning
- 81. 答客問 Q&A