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1
‫‪Change‬‬
‫1 ‪Management-P‬‬

‫جهت ارائه در اداره کل درمان‬
‫تهران بزرگ‬
‫‪drzargari@gmail.com‬‬

‫دکتر زرگری‬
‫01/5/ 38‬

‫2‬
Change

‫تغ يير ات‬
‫شتاب آلود‬

Dr. Zargari

3
Change

THE 4 CHANGES
The world changes.
The work changes.
The talent changes.
The client changes.

Dr. Zargari

4
THE WORLD
CHANGES
Dr. Zargari

5
Change
There will be more“

confusion in the

business world in the next
decade than in any decade in
history. And the current pace
of change will only
accelerate.”
Steve Case
Dr. Zargari

6
The Changing World
•“The period 2000-2025
will bring the single
greatest worldwide
change since we came
down from the trees.”
David Schneider & Grady Means, Meta
Capitalism

Dr. Zargari

7
The Changing World
•“In 25 years, you’ll
probably
be able to get the
sum total of all human
knowledge on a
personal device.”
Greg Blonder, VC [was Chief
Technical Adviser for Corporate
Strategy @ AT&T] [Barron’s
13.11.2000]
Dr. Zargari

8
The Changing World
•“It used to be that
the big ate the
small. Now the fast
eats the slow.”
Geoff Yang, (Institutional Venture
Partners)

Dr. Zargari

9
THE WORK
CHANGES
Dr. Zargari

10
The Changing World
2020 “Demographics”:

By 2010, full-time
workers will be in the
minority
Source: MIT study (28August2000)

Dr. Zargari

11
The Changing World

•“Banking is
necessary.
Banks are not.”
Dick Kovacevich, Wells Fargo

Dr. Zargari

12
‫مقايسة تعدادي ازستارگان سازماني دهة 07 و‬
90 ‫دهة‬
1990 ‫دهة‬

‫سازمان‬

Southwest

Pan Am

‫شركت هواپيمايي‬

Toyota

General Motors

‫خودرو‬

CNN

CBS

‫راديو و تلويزيون‬

Gateway 2000

IBM

‫كامپيوتر‬

Fuji

Kodak

‫فيلم‬

America Online

Local Public Library

‫اطلعرساني‬

Federal
Express

US Post Office

‫پست‬

USA Today
Dr. Zargari

1970 ‫دهة‬

New York Times

‫روزنامه‬
13
Change
Consequences for the built environment:

Richter 8.4
.Time frame: 10 - 20 years

Dr. Zargari

14
Change
Talk to kids. Watch how“
they use such tools as
instant messaging, and
you can learn it all. Kids
hold the clue to the future
of technology.”
John Patrick,
ebusiness guru, IBM
Dr. Zargari

15
Change

We want to be“
the air traffic
controllers of
electrons.”
Bob Nardelli, GE Power Systems

Dr. Zargari

16
Change

Eat Or
.Be Eaten

Message AIA:

Dr. Zargari

17
Change

Club Med

is“
more than just a
‘resort’; it’s a means of
rediscovering oneself,
of inventing an entirely
new ‘me.’ ”
Source: Jean-Marie Dru, Disruption
Dr. Zargari

18
Change
Apple opposes, IBM“
solves, Nike exhorts,
Virgin enlightens, Sony
dreams, Benetton
protests. … Brands are
not nouns but verbs.”
Source: Jean-Marie Dru, Disruption
Dr. Zargari

19
Change

EXACTLY “
HOW ARE WE
DRAMATICALLY
?”DIFFERENT
Dr. Zargari

20
THE TALENT
CHANGES
Dr. Zargari

21
Change

Brand = Talent
Dr. Zargari

22
Change
The leaders of Great“
Groups love talent
and know where to
find it. They revel in
the talent of others.”
Warren Bennis & Patricia Ward
Biederman, Organizing Genius
Dr. Zargari

23
Change
AS LEADERS,“
WOMEN RULE: New
Studies find that female
managers outshine their
male counterparts in
almost every measure”
Title, Special Report, Business Week, 11.20.00

Dr. Zargari

24
Change
The Cracked Ones Let in the Light

“Our business needs a massive
transfusion of talent, and talent, I
believe, is most likely to be found
among

non-conformists,
dissenters and rebels.”
David Ogilvy
Dr. Zargari

25
Change
The A students work for the B
students.
The C students run the business.
The D students dedicate the
buildings.”
(

Dr. Zargari

Assertion to Kinko’s founder Paul Orfalea from his Mom (Fortune/05.13.02

26
THE CLIENT
CHANGES
Dr. Zargari

27
Change
The Quest for Business
. . .Effectiveness is
… a continuous challenge as

customer expectations change
and can sometimes
change faster than
organizations can
respond

Dr. Zargari

28
Change

Women

!Roar
Dr. Zargari

29
Change
Women*:

(1) Dominate the res. market.
(2) Dominate education
decision-making.
(3) Dominate health-care
decision-making.
(4) Dominate the Talent/HR
office environment.
(5) Own 9M bus.
.*Guys still control the factory & mining environment
Dr. Zargari

30
Change
Carol Gilligan/ In a Different Voice

Men: Get away from authority, family
Women: Connect
Men: Self-oriented
Women: Other-oriented
Men: Rights
Women: Responsibilities

Dr. Zargari

31
Change
Men and women don’t think the same way, “
don’t communicate the same way, don’t buy
for the same reasons.”
“He simply wants the transaction to take
place. She’s interested in creating a
relationship. Every place women go, they
.”make connections
Dr. Zargari

32
Change
EVEolution: Truth No. 1

Connecting Your
Female Consumers to
Each Other Connects
Them to Your Brand

Dr. Zargari

33
Change
The ‘Connection“
Proclivity’ in women starts
early. When asked, ‘How
was school today?’ a girl
usually tells her mother
every detail of what
happened, while a boy
might grunt, ‘Fine.’ ”
EVEolution

Dr. Zargari

34
Change

They “
join them.”

Women don’t buy brands.
EVEolution

Dr. Zargari

35
The Changing World
•"There is only one
constant in this
universe, and that
constant is ...
change".
Albert Einstein

Dr. Zargari

36
‫‪Change‬‬
‫‪‬‬

‫مديران همواره ااا مساااله تغيير‬
‫اا‬
‫ب‬
‫)‪ (Change‬سر و کار داشته اند ولی در‬
‫زمان کنو ایا مسااله طول زمان تغيير‬
‫اا ا‬
‫ن‬
‫مطرح است.‬

‫‪‬‬

‫در گذشته مديريت شاهد ثبات و‬
‫پايداری نسبتا طولنی بود و يک برنامه‬
‫جديد در هر ده سال کفايت می کرد.‬

‫‪‬‬

‫در زمان کنو ایا مديران شاهد‬
‫ن‬
‫تغييرات سريع و زودگذر ه ستند و بايد‬
‫به تغي ير به عنوان يک فعال يت دايمی و‬
‫مستمر نگاه کنند.‬

‫73‬

‫‪Dr. Zargari‬‬
Change
• Change comes at us constantly
and shows no mercy.
• Only those organizations that
possess the necessary skills for
anticipating change within their
business will survive into the next
millennium.

Dr. Zargari

38
The Changing World
•“When land was the
productive resource,
nations battled
over it. The same is
happening now for
talented people.”
Stan Davis & Christopher Meyer, future
WEALTH
Dr. Zargari

39
The Changing World
• All these rapid
developments and
changes deeply influence
the traditional way of
management.
• New Concepts require
new Leadership Methods.
Dr. Zargari

40
‫چرا اين همه تغيير؟‬

‫14‬

‫‪Dr. Zargari‬‬
The Changing World
•Many people are afraid
of change because it
hastens the unknown.
However, we were born
to evolve. It is the key
factor which has
enabled all life to grow
and develop at the
speed it has.
Dr. Zargari

42
The Changing World
Change Is a
Direct Challenge
to Our Emotional
Needs
•
•
•

Our need to trust
Our need to have choices
Our need to feel in control

Dr. Zargari

43
The Changing World
The “Change”
Reaction

T h o u g h ts a n d
F e e lin g s
B e h a v io r a l
E ffects
P erform an ce
R e su lts

Dr. Zargari

44
The Changing World
Descriptions of the Word Change
•
•
•
•
•
•
•
•
•
Dr. Zargari

Fear
Uncertainty
Anticipation
Confused
Powerless
Happy
Numb
“Wait and see”
Excited

•
•
•
•
•
•
•
•

Opportunity
Angry
“Whatever”
Optimistic
Panic
Anxiety
Motivated
Sad
45
The Changing World
• Success is
achieved by
leading change,
not waiting for it.

Dr. Zargari

46
‫‪The Changing World‬‬
‫شرايط‬
‫متغير‬

‫‪Passive‬‬

‫شرايط‬
‫متغير‬

‫انسان متغير‬
‫و تابع شرايط‬

‫‪Active‬‬

‫شرايط‬
‫متغير‬

‫74‬

‫انسان‬
‫ثابت‬

‫انسان متغير‬
‫و حاکم بر شرايط‬

‫‪Proactive‬‬

‫‪Dr. Zargari‬‬
The Changing World
 There

are THREE kinds of people:

1- Those who Remember
2- Those who Think
3- Those who Dream
 Those

who Remember
 Those who Think
 Those who Dream

Dr. Zargari

Remember the Past
Try to Grasp the Present
Dream about Future
48
‫‪The Changing World‬‬
‫موج اطلعات‬

‫فشار بر سازمان‬

‫س‬
‫ز‬
‫م‬
‫ن‬
‫ف‬
‫ا‬
‫ق‬
‫د‬
‫ی‬
‫آ‬
‫م‬
‫ا‬
‫د‬
‫گ‬

‫س‬
‫ز‬
‫م‬
‫ن‬
‫د‬
‫ر‬
‫ا‬
‫ی‬
‫ی‬
‫آ‬
‫م‬
‫ا‬
‫د‬
‫گ‬

‫استراتژي نامناسب‬

‫استراتژي مناسب‬

‫عدم انعطاف و ايجاد بحران‬

‫انعطافپذيري‬

‫عدم انطباق با محيط، ادامة فشار‬
‫نابودي سازمان‬

‫انطباق با محيط، كاهش فشار‬
‫ادامة حيات سازمان‬

‫94‬

‫‪Dr. Zargari‬‬
The Changing World
Change leadership” skills are“
required for organizational viability

Dr. Zargari

50

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Change management- part 1

  • 1. 1
  • 2. ‫‪Change‬‬ ‫1 ‪Management-P‬‬ ‫جهت ارائه در اداره کل درمان‬ ‫تهران بزرگ‬ ‫‪drzargari@gmail.com‬‬ ‫دکتر زرگری‬ ‫01/5/ 38‬ ‫2‬
  • 3. Change ‫تغ يير ات‬ ‫شتاب آلود‬ Dr. Zargari 3
  • 4. Change THE 4 CHANGES The world changes. The work changes. The talent changes. The client changes. Dr. Zargari 4
  • 6. Change There will be more“ confusion in the business world in the next decade than in any decade in history. And the current pace of change will only accelerate.” Steve Case Dr. Zargari 6
  • 7. The Changing World •“The period 2000-2025 will bring the single greatest worldwide change since we came down from the trees.” David Schneider & Grady Means, Meta Capitalism Dr. Zargari 7
  • 8. The Changing World •“In 25 years, you’ll probably be able to get the sum total of all human knowledge on a personal device.” Greg Blonder, VC [was Chief Technical Adviser for Corporate Strategy @ AT&T] [Barron’s 13.11.2000] Dr. Zargari 8
  • 9. The Changing World •“It used to be that the big ate the small. Now the fast eats the slow.” Geoff Yang, (Institutional Venture Partners) Dr. Zargari 9
  • 11. The Changing World 2020 “Demographics”: By 2010, full-time workers will be in the minority Source: MIT study (28August2000) Dr. Zargari 11
  • 12. The Changing World •“Banking is necessary. Banks are not.” Dick Kovacevich, Wells Fargo Dr. Zargari 12
  • 13. ‫مقايسة تعدادي ازستارگان سازماني دهة 07 و‬ 90 ‫دهة‬ 1990 ‫دهة‬ ‫سازمان‬ Southwest Pan Am ‫شركت هواپيمايي‬ Toyota General Motors ‫خودرو‬ CNN CBS ‫راديو و تلويزيون‬ Gateway 2000 IBM ‫كامپيوتر‬ Fuji Kodak ‫فيلم‬ America Online Local Public Library ‫اطلعرساني‬ Federal Express US Post Office ‫پست‬ USA Today Dr. Zargari 1970 ‫دهة‬ New York Times ‫روزنامه‬ 13
  • 14. Change Consequences for the built environment: Richter 8.4 .Time frame: 10 - 20 years Dr. Zargari 14
  • 15. Change Talk to kids. Watch how“ they use such tools as instant messaging, and you can learn it all. Kids hold the clue to the future of technology.” John Patrick, ebusiness guru, IBM Dr. Zargari 15
  • 16. Change We want to be“ the air traffic controllers of electrons.” Bob Nardelli, GE Power Systems Dr. Zargari 16
  • 17. Change Eat Or .Be Eaten Message AIA: Dr. Zargari 17
  • 18. Change Club Med is“ more than just a ‘resort’; it’s a means of rediscovering oneself, of inventing an entirely new ‘me.’ ” Source: Jean-Marie Dru, Disruption Dr. Zargari 18
  • 19. Change Apple opposes, IBM“ solves, Nike exhorts, Virgin enlightens, Sony dreams, Benetton protests. … Brands are not nouns but verbs.” Source: Jean-Marie Dru, Disruption Dr. Zargari 19
  • 20. Change EXACTLY “ HOW ARE WE DRAMATICALLY ?”DIFFERENT Dr. Zargari 20
  • 23. Change The leaders of Great“ Groups love talent and know where to find it. They revel in the talent of others.” Warren Bennis & Patricia Ward Biederman, Organizing Genius Dr. Zargari 23
  • 24. Change AS LEADERS,“ WOMEN RULE: New Studies find that female managers outshine their male counterparts in almost every measure” Title, Special Report, Business Week, 11.20.00 Dr. Zargari 24
  • 25. Change The Cracked Ones Let in the Light “Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.” David Ogilvy Dr. Zargari 25
  • 26. Change The A students work for the B students. The C students run the business. The D students dedicate the buildings.” ( Dr. Zargari Assertion to Kinko’s founder Paul Orfalea from his Mom (Fortune/05.13.02 26
  • 28. Change The Quest for Business . . .Effectiveness is … a continuous challenge as customer expectations change and can sometimes change faster than organizations can respond Dr. Zargari 28
  • 30. Change Women*: (1) Dominate the res. market. (2) Dominate education decision-making. (3) Dominate health-care decision-making. (4) Dominate the Talent/HR office environment. (5) Own 9M bus. .*Guys still control the factory & mining environment Dr. Zargari 30
  • 31. Change Carol Gilligan/ In a Different Voice Men: Get away from authority, family Women: Connect Men: Self-oriented Women: Other-oriented Men: Rights Women: Responsibilities Dr. Zargari 31
  • 32. Change Men and women don’t think the same way, “ don’t communicate the same way, don’t buy for the same reasons.” “He simply wants the transaction to take place. She’s interested in creating a relationship. Every place women go, they .”make connections Dr. Zargari 32
  • 33. Change EVEolution: Truth No. 1 Connecting Your Female Consumers to Each Other Connects Them to Your Brand Dr. Zargari 33
  • 34. Change The ‘Connection“ Proclivity’ in women starts early. When asked, ‘How was school today?’ a girl usually tells her mother every detail of what happened, while a boy might grunt, ‘Fine.’ ” EVEolution Dr. Zargari 34
  • 35. Change They “ join them.” Women don’t buy brands. EVEolution Dr. Zargari 35
  • 36. The Changing World •"There is only one constant in this universe, and that constant is ... change". Albert Einstein Dr. Zargari 36
  • 37. ‫‪Change‬‬ ‫‪‬‬ ‫مديران همواره ااا مساااله تغيير‬ ‫اا‬ ‫ب‬ ‫)‪ (Change‬سر و کار داشته اند ولی در‬ ‫زمان کنو ایا مسااله طول زمان تغيير‬ ‫اا ا‬ ‫ن‬ ‫مطرح است.‬ ‫‪‬‬ ‫در گذشته مديريت شاهد ثبات و‬ ‫پايداری نسبتا طولنی بود و يک برنامه‬ ‫جديد در هر ده سال کفايت می کرد.‬ ‫‪‬‬ ‫در زمان کنو ایا مديران شاهد‬ ‫ن‬ ‫تغييرات سريع و زودگذر ه ستند و بايد‬ ‫به تغي ير به عنوان يک فعال يت دايمی و‬ ‫مستمر نگاه کنند.‬ ‫73‬ ‫‪Dr. Zargari‬‬
  • 38. Change • Change comes at us constantly and shows no mercy. • Only those organizations that possess the necessary skills for anticipating change within their business will survive into the next millennium. Dr. Zargari 38
  • 39. The Changing World •“When land was the productive resource, nations battled over it. The same is happening now for talented people.” Stan Davis & Christopher Meyer, future WEALTH Dr. Zargari 39
  • 40. The Changing World • All these rapid developments and changes deeply influence the traditional way of management. • New Concepts require new Leadership Methods. Dr. Zargari 40
  • 41. ‫چرا اين همه تغيير؟‬ ‫14‬ ‫‪Dr. Zargari‬‬
  • 42. The Changing World •Many people are afraid of change because it hastens the unknown. However, we were born to evolve. It is the key factor which has enabled all life to grow and develop at the speed it has. Dr. Zargari 42
  • 43. The Changing World Change Is a Direct Challenge to Our Emotional Needs • • • Our need to trust Our need to have choices Our need to feel in control Dr. Zargari 43
  • 44. The Changing World The “Change” Reaction T h o u g h ts a n d F e e lin g s B e h a v io r a l E ffects P erform an ce R e su lts Dr. Zargari 44
  • 45. The Changing World Descriptions of the Word Change • • • • • • • • • Dr. Zargari Fear Uncertainty Anticipation Confused Powerless Happy Numb “Wait and see” Excited • • • • • • • • Opportunity Angry “Whatever” Optimistic Panic Anxiety Motivated Sad 45
  • 46. The Changing World • Success is achieved by leading change, not waiting for it. Dr. Zargari 46
  • 47. ‫‪The Changing World‬‬ ‫شرايط‬ ‫متغير‬ ‫‪Passive‬‬ ‫شرايط‬ ‫متغير‬ ‫انسان متغير‬ ‫و تابع شرايط‬ ‫‪Active‬‬ ‫شرايط‬ ‫متغير‬ ‫74‬ ‫انسان‬ ‫ثابت‬ ‫انسان متغير‬ ‫و حاکم بر شرايط‬ ‫‪Proactive‬‬ ‫‪Dr. Zargari‬‬
  • 48. The Changing World  There are THREE kinds of people: 1- Those who Remember 2- Those who Think 3- Those who Dream  Those who Remember  Those who Think  Those who Dream Dr. Zargari Remember the Past Try to Grasp the Present Dream about Future 48
  • 49. ‫‪The Changing World‬‬ ‫موج اطلعات‬ ‫فشار بر سازمان‬ ‫س‬ ‫ز‬ ‫م‬ ‫ن‬ ‫ف‬ ‫ا‬ ‫ق‬ ‫د‬ ‫ی‬ ‫آ‬ ‫م‬ ‫ا‬ ‫د‬ ‫گ‬ ‫س‬ ‫ز‬ ‫م‬ ‫ن‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ی‬ ‫ی‬ ‫آ‬ ‫م‬ ‫ا‬ ‫د‬ ‫گ‬ ‫استراتژي نامناسب‬ ‫استراتژي مناسب‬ ‫عدم انعطاف و ايجاد بحران‬ ‫انعطافپذيري‬ ‫عدم انطباق با محيط، ادامة فشار‬ ‫نابودي سازمان‬ ‫انطباق با محيط، كاهش فشار‬ ‫ادامة حيات سازمان‬ ‫94‬ ‫‪Dr. Zargari‬‬
  • 50. The Changing World Change leadership” skills are“ required for organizational viability Dr. Zargari 50