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CHANGE
Anderson, D and Anderson, L.A. 2001. Beyond change management : advanced strategies for today’s transformational leaders. San
Fransisco: Jossey-Bass A Wiley Company

Cameron, E. and Green,M. 2009. Making sense of change management : a complete guide to the models, tools and techniques of
organizational change ,2nd ed. London & Philadelpia: Kogan Page

Schein, E.H. 2006. Organization Development. San Fransisco: John Wiley & Sons

Cummings, T.G. & Worley, C.G. 2005. Organization Development and Change, 8 edition. South Western: Thomson Corporation

Jonesch, G.R. 2007. Organizational Theory, Design and Change, 5 edition. Prentice Hall
Requirement for Leadership Skills


                           Managerial/
                           leadership


              technical


  core


    staf       manajer      eksekutif
Key Elements of Leadership
                 Influence




   Leaders      Leadership       Organizational
  Followers                       Objectives




       Change                People
Defining Organizational Change


Organizational change: the process by which
organizations move from their present state to
some desired future state to increase their
effectiveness (Jonesch, 2007)
Learning Objective

• Describe and discuss the multi-dimensional nature
  of organizational change

• Analyze change situation in terms of the different
  type of change experience

• Identify approach for organizational change
The Drivers of Change
   Environment


           Marketplace
Requirements for Success


              Business Imperatives


                           Organizational
                             Imperatives


                                     Cultural Imperatives


                                             Leader and Employee
                                                         Behavior

                                                      Leader and Employee
                                                                  Mindset
Forces for Change
Force                      Examples

                           • More cultural diversity
Nature of the work force
                           • Increase in professionals
                           • Many new entrants with inadequate
                             skills

                           • More computers and automation
Technology
                           • TQM programs

                           • Reengineering programs
Economic shocks
                           • Dot-com crashes

                           •   Ethics scandals
Competition
                           •   Interest rate fluctuations
                           •   Foreign currency fluctuations
                           •   Global competitors
                           •   Mergers and consolidations
                           •   Growth of specialty retailers
Forces for Change:
Environmental Forces

Put pressure on a firm’s relationships with customers,
suppliers, and employees.

Environmental forces include:
–   Technology
–   Market forces
–   Political and regulatory agencies and laws
–   Social trends
Forces for Change:
Internal Forces

• Arise from events within the company.

• May originate with top executives and
  managers and travel in a top-down
  direction.

• May originate with front-line employees or
  labor unions and travel in a bottom-up
  direction.
Model of Change Sequence of Events

Environmental
    Forces
Monitor global
competition, and                                                    Implement
other factors       Need for change      Initiate change
                                                                      change

                   Evaluate           Facilitate search,     Use force field analysis,
    Internal       problems and       creativity, idea       tactics for overcoming
     Forces        opportunities,     champions, venture     resistance
Consider plans,    define needed      teams, skunk works and
goals, company     changes in         idea incubators
problems, and      technology
needs              products,
                   structure, and
                   culture
Types of Change

• Planned Change--change that is anticipated
  and allows for advanced preparation

• Dynamic Change--change that is ongoing or
  happens so quickly that the impact on the
  organization cannot be anticipated and
  specific preparations cannot be made
Types of Organizational Change
• Anticipatory changes: Planned changes based on
  expected situations
• Reactive changes: Changes made in response to
  unexpected situations
• Incremental changes: Subsystem adjustments
  required to keep the organization on course
• Strategic changes: Altering the overall shape or
  direction of the organization
Types of Organizational Change

                                                  Incremental                                     Strategic


      Anticipatory                                         Tuning                               Re-Orientation



           Reactive                                    Adaptation                                 Re-Creation


Source: Copyright © 1990, by The Regents of the University of California. Reprinted from the CALIFORNIA MANAGEMENT
REVIEW, Vol. 32, No. 2. By permission of The Regents. All rights reserved. This article is for personal viewing by individuals
accessing this site. It is not to be copied, reproduced, or otherwise disseminated without written permission from the
California Management Review. By viewing this document, you hereby agree to these terms. For permission or reprints,
contact: cmr@haas.berkeley.edu.
Tuning
•   The most common, least intense, and least risky type of
    change
•   Also known as preventive maintenance and kaizen
    (continuous improvement)
•   Key is to actively anticipate and avoid problems rather than
    waiting for something to go wrong


Adaptation
•   Incremental changes that are in reaction to external
    problems, events, or pressures
Reorientation
•   Change that is anticipatory and strategic in scope and
    causes the organization to be significantly redirected
•   Also called “frame bending” (Nadler and Tushman)


Re-Creation
•   Intense, risky, and decisive change that reinvents the
    organization
•   Also called “frame breaking” (Nadler and Tushman)
Basic Approaches to
Organization Change

1. Structural
2. Technical
3. Behavioral

Developing strategy includes planning activities
to resolve difficulties and build on strengths.
Structural Approach to Change

•   Changes that relate elements of organization to
    one another.

•   Includes removing or adding layers to hierarchy.

•   Downsizing associated with restructuring.

•   Changes can involve decentralization and
    centralization.
Technical Approach to Change


• Changes in machinery, methods, automation,
  and job design.

• Changes help companies become more
  productive.
Behavioral Approach to Change

Emphasizes better utilization of human
resources by improving:
• Morale.
• Motivation.
• Commitment of members.

OD traditionally associated with behavioral
strategies.
OD
                   Practitioner



  Behavioral          Structure         Technological
   Strategy           Strategy            Strategy


Change Attitude   Change Structures   Change Production
  and Values         and Design         and Methods

New Behaviors     New Relationships    New Processes


                     Improved
                    PErformance

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Change Session01

  • 1. CHANGE Anderson, D and Anderson, L.A. 2001. Beyond change management : advanced strategies for today’s transformational leaders. San Fransisco: Jossey-Bass A Wiley Company Cameron, E. and Green,M. 2009. Making sense of change management : a complete guide to the models, tools and techniques of organizational change ,2nd ed. London & Philadelpia: Kogan Page Schein, E.H. 2006. Organization Development. San Fransisco: John Wiley & Sons Cummings, T.G. & Worley, C.G. 2005. Organization Development and Change, 8 edition. South Western: Thomson Corporation Jonesch, G.R. 2007. Organizational Theory, Design and Change, 5 edition. Prentice Hall
  • 2. Requirement for Leadership Skills Managerial/ leadership technical core staf manajer eksekutif
  • 3. Key Elements of Leadership Influence Leaders Leadership Organizational Followers Objectives Change People
  • 4. Defining Organizational Change Organizational change: the process by which organizations move from their present state to some desired future state to increase their effectiveness (Jonesch, 2007)
  • 5. Learning Objective • Describe and discuss the multi-dimensional nature of organizational change • Analyze change situation in terms of the different type of change experience • Identify approach for organizational change
  • 6. The Drivers of Change Environment Marketplace Requirements for Success Business Imperatives Organizational Imperatives Cultural Imperatives Leader and Employee Behavior Leader and Employee Mindset
  • 7. Forces for Change Force Examples • More cultural diversity Nature of the work force • Increase in professionals • Many new entrants with inadequate skills • More computers and automation Technology • TQM programs • Reengineering programs Economic shocks • Dot-com crashes • Ethics scandals Competition • Interest rate fluctuations • Foreign currency fluctuations • Global competitors • Mergers and consolidations • Growth of specialty retailers
  • 8. Forces for Change: Environmental Forces Put pressure on a firm’s relationships with customers, suppliers, and employees. Environmental forces include: – Technology – Market forces – Political and regulatory agencies and laws – Social trends
  • 9. Forces for Change: Internal Forces • Arise from events within the company. • May originate with top executives and managers and travel in a top-down direction. • May originate with front-line employees or labor unions and travel in a bottom-up direction.
  • 10. Model of Change Sequence of Events Environmental Forces Monitor global competition, and Implement other factors Need for change Initiate change change Evaluate Facilitate search, Use force field analysis, Internal problems and creativity, idea tactics for overcoming Forces opportunities, champions, venture resistance Consider plans, define needed teams, skunk works and goals, company changes in idea incubators problems, and technology needs products, structure, and culture
  • 11. Types of Change • Planned Change--change that is anticipated and allows for advanced preparation • Dynamic Change--change that is ongoing or happens so quickly that the impact on the organization cannot be anticipated and specific preparations cannot be made
  • 12. Types of Organizational Change • Anticipatory changes: Planned changes based on expected situations • Reactive changes: Changes made in response to unexpected situations • Incremental changes: Subsystem adjustments required to keep the organization on course • Strategic changes: Altering the overall shape or direction of the organization
  • 13. Types of Organizational Change Incremental Strategic Anticipatory Tuning Re-Orientation Reactive Adaptation Re-Creation Source: Copyright © 1990, by The Regents of the University of California. Reprinted from the CALIFORNIA MANAGEMENT REVIEW, Vol. 32, No. 2. By permission of The Regents. All rights reserved. This article is for personal viewing by individuals accessing this site. It is not to be copied, reproduced, or otherwise disseminated without written permission from the California Management Review. By viewing this document, you hereby agree to these terms. For permission or reprints, contact: cmr@haas.berkeley.edu.
  • 14. Tuning • The most common, least intense, and least risky type of change • Also known as preventive maintenance and kaizen (continuous improvement) • Key is to actively anticipate and avoid problems rather than waiting for something to go wrong Adaptation • Incremental changes that are in reaction to external problems, events, or pressures
  • 15. Reorientation • Change that is anticipatory and strategic in scope and causes the organization to be significantly redirected • Also called “frame bending” (Nadler and Tushman) Re-Creation • Intense, risky, and decisive change that reinvents the organization • Also called “frame breaking” (Nadler and Tushman)
  • 16. Basic Approaches to Organization Change 1. Structural 2. Technical 3. Behavioral Developing strategy includes planning activities to resolve difficulties and build on strengths.
  • 17. Structural Approach to Change • Changes that relate elements of organization to one another. • Includes removing or adding layers to hierarchy. • Downsizing associated with restructuring. • Changes can involve decentralization and centralization.
  • 18. Technical Approach to Change • Changes in machinery, methods, automation, and job design. • Changes help companies become more productive.
  • 19. Behavioral Approach to Change Emphasizes better utilization of human resources by improving: • Morale. • Motivation. • Commitment of members. OD traditionally associated with behavioral strategies.
  • 20. OD Practitioner Behavioral Structure Technological Strategy Strategy Strategy Change Attitude Change Structures Change Production and Values and Design and Methods New Behaviors New Relationships New Processes Improved PErformance