CHANGING THE WAY YOU 
DELIVER YOUR PRODUCT TO 
YOUR CLIENTS 
RUSSELL EVANS 
CEO, CCH ASIA PACIFIC
Changing the Way you Deliver Your Product to Your Client
WHAT IS DIGITAL DISRUPTION?
Digital Disruption 
Changes enabled by digital technologies that occur at a 
pace and magnitude that disrupt established ways of 
value creation, social interactions, doing business and 
more generally our thinking. 
- The University of Sydney
Changing the Way you Deliver Your Product to Your Client
Changing the Way you Deliver Your Product to Your Client
TV, 
125 
PC, 
102 
Phone, 
132 
Tab, 
37 
Daily distribution of Australian screen minutes 
Source: Milward Brown AdReaction, 2014
Changing the Way you Deliver Your Product to Your Client
Changing the Way you Deliver Your Product to Your Client
Key Findings 
1. Proliferation of SME cloud solutions 
2. Services Impacted by cloud computing 
3. Lack of understanding of Governments actions 
4. Education not prescription
Proliferation of SME cloud solutions 
• 69% of accounting firms in Australia currently 
use cloud computing (SaaS) based accounting 
applications 
• 59% of Accountants operating cloud based 
software, use 2 or more cloud apps
Proliferation of SME cloud solutions
Changing the Way you Deliver Your Product to Your Client
Services Impacted by cloud computing? 
I told them advisory 
was the future! 
1…2….3….
Which Accounting Business Processes Impacted by Cloud Computing – 
Services impacted positively by the cloud 
Remembering it is considered positive 
Financial Reporting and Taxation 
Tax Planning 
Business Advisory 
Business Planning, Forecasting and Cashflow support 
Business Establishment and Structuring 
Self Managed Super Fund Establishment and Compliance 
ASIC Reporting and Corporate Secretarial 
Technology strategy and enablement advisory 
Personal Financial Planning 
Corporate Financing, lending access and advisory 
Business Mentoring and Executive Board Services 
Don't Know 
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 
No Cloud 
Cloud 
Compliance 
72% Advisory 
26% 
Don't Know 
2% 
- Cloud users
Changing the Way you Deliver Your Product to Your Client
Changing the Way you Deliver Your Product to Your Client
Lack of understanding of Governments actions 
60.0% 
50.0% 
40.0% 
30.0% 
20.0% 
10.0% 
0.0% 
Is Government Red Tape Reduction a Challenge? 
Is Government Red Tape Reduction a Challenge? 
Is government concern over red tape a threat to Accountants? 
Consider it a 
significant negative 
impact 
Consider it a slight 
negative impact 
Neutral/No Opinion 
Consider it a slight 
positive impact 
Consider it a 
significant positive 
impact 
Negative Impact 
12% 
Neutral 
48% 
Positive Impact 
40%
Changing the Way you Deliver Your Product to Your Client
What Changes? 
• Automation of Individual tax returns (iReturns) 
• “…developing a light touch or no touch income tax experience” 
• ATO no longer sends Cheques on iReturns 
• BAS & IAS changes 
• If you lodge via ELS or Portal say bye bye to paper BAS/IAS 
• 12 months away from no physical NOA’s to Tax 
Agents
Privacy Act 1988 - Tax File Number Guidelines 2011 
Guideline 6 Storage, security and destruction of TFN information 
6.1 TFN recipients must take reasonable steps to: 
a) protect TFN information from misuse and loss, and from unauthorised access, use, modification or 
disclosure, and 
b) ensure that access to records containing TFN information is restricted to individuals who need to 
handle that information for taxation law, personal assistance law or superannuation law purposes. 
Computer and network security – by adopting logical barriers and measures to protect computer 
systems and networks from unauthorised access, modification and disclosure such as: 
• user identity checks and password controls 
• separately storing, processing and transmitting TFNs from other information handled by the TFN 
recipient 
• systems including audit trails to detect unauthorised access. 
• Communications security – by protecting communications via data transmission, (including email 
and voice communications), from interception, and preventing unauthorised intrusion into computer 
networks 
Office of the Australian Information Commissioner 
http://www.oaic.gov.au/privacy/privacy-resources/privacy-fact-sheets/other/privacy-fact-sheet-6-the-binding-tax-file-number-guidelines-2011-and-the-protection-of-tax-file-number-information
CCH Paper Buster + Client Portal 
ATO 
Document 
eg. NOA, 
BAS 
Paper or Electronically 
ATO 
Steps 1 – 3 takes 
about 30 
seconds! 
Your 
Database 
Go Button on 
Paper Buster 
Draft Email to 
Client 
@ 
Draft 
Letter to 
Client 1 
Secure Online 
Client Portal 3 
Document 
Filing 
2
Respondent Someone Within Organisation Accountant Third Party 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Who Makes the Cloud Decision?
Key Findings 
1. Proliferation of SME cloud solutions 
2. Services Impacted by cloud computing 
3. Lack of understanding of Governments actions 
4. Education not prescription
Changing the Way you Deliver Your Product to Your Client
Cloud Tax Free Until JUNE 30*
Contact us for more information 
• Email: ifirm@cch.com.au 
• Phone: 1800 836 869 
• Website: www.cchifirm.com.au 
@cchifirm CCH iFirm

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Changing the Way you Deliver Your Product to Your Client

  • 1. CHANGING THE WAY YOU DELIVER YOUR PRODUCT TO YOUR CLIENTS RUSSELL EVANS CEO, CCH ASIA PACIFIC
  • 3. WHAT IS DIGITAL DISRUPTION?
  • 4. Digital Disruption Changes enabled by digital technologies that occur at a pace and magnitude that disrupt established ways of value creation, social interactions, doing business and more generally our thinking. - The University of Sydney
  • 7. TV, 125 PC, 102 Phone, 132 Tab, 37 Daily distribution of Australian screen minutes Source: Milward Brown AdReaction, 2014
  • 10. Key Findings 1. Proliferation of SME cloud solutions 2. Services Impacted by cloud computing 3. Lack of understanding of Governments actions 4. Education not prescription
  • 11. Proliferation of SME cloud solutions • 69% of accounting firms in Australia currently use cloud computing (SaaS) based accounting applications • 59% of Accountants operating cloud based software, use 2 or more cloud apps
  • 12. Proliferation of SME cloud solutions
  • 14. Services Impacted by cloud computing? I told them advisory was the future! 1…2….3….
  • 15. Which Accounting Business Processes Impacted by Cloud Computing – Services impacted positively by the cloud Remembering it is considered positive Financial Reporting and Taxation Tax Planning Business Advisory Business Planning, Forecasting and Cashflow support Business Establishment and Structuring Self Managed Super Fund Establishment and Compliance ASIC Reporting and Corporate Secretarial Technology strategy and enablement advisory Personal Financial Planning Corporate Financing, lending access and advisory Business Mentoring and Executive Board Services Don't Know 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% No Cloud Cloud Compliance 72% Advisory 26% Don't Know 2% - Cloud users
  • 18. Lack of understanding of Governments actions 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Is Government Red Tape Reduction a Challenge? Is Government Red Tape Reduction a Challenge? Is government concern over red tape a threat to Accountants? Consider it a significant negative impact Consider it a slight negative impact Neutral/No Opinion Consider it a slight positive impact Consider it a significant positive impact Negative Impact 12% Neutral 48% Positive Impact 40%
  • 20. What Changes? • Automation of Individual tax returns (iReturns) • “…developing a light touch or no touch income tax experience” • ATO no longer sends Cheques on iReturns • BAS & IAS changes • If you lodge via ELS or Portal say bye bye to paper BAS/IAS • 12 months away from no physical NOA’s to Tax Agents
  • 21. Privacy Act 1988 - Tax File Number Guidelines 2011 Guideline 6 Storage, security and destruction of TFN information 6.1 TFN recipients must take reasonable steps to: a) protect TFN information from misuse and loss, and from unauthorised access, use, modification or disclosure, and b) ensure that access to records containing TFN information is restricted to individuals who need to handle that information for taxation law, personal assistance law or superannuation law purposes. Computer and network security – by adopting logical barriers and measures to protect computer systems and networks from unauthorised access, modification and disclosure such as: • user identity checks and password controls • separately storing, processing and transmitting TFNs from other information handled by the TFN recipient • systems including audit trails to detect unauthorised access. • Communications security – by protecting communications via data transmission, (including email and voice communications), from interception, and preventing unauthorised intrusion into computer networks Office of the Australian Information Commissioner http://www.oaic.gov.au/privacy/privacy-resources/privacy-fact-sheets/other/privacy-fact-sheet-6-the-binding-tax-file-number-guidelines-2011-and-the-protection-of-tax-file-number-information
  • 22. CCH Paper Buster + Client Portal ATO Document eg. NOA, BAS Paper or Electronically ATO Steps 1 – 3 takes about 30 seconds! Your Database Go Button on Paper Buster Draft Email to Client @ Draft Letter to Client 1 Secure Online Client Portal 3 Document Filing 2
  • 23. Respondent Someone Within Organisation Accountant Third Party 70% 60% 50% 40% 30% 20% 10% 0% Who Makes the Cloud Decision?
  • 24. Key Findings 1. Proliferation of SME cloud solutions 2. Services Impacted by cloud computing 3. Lack of understanding of Governments actions 4. Education not prescription
  • 26. Cloud Tax Free Until JUNE 30*
  • 27. Contact us for more information • Email: ifirm@cch.com.au • Phone: 1800 836 869 • Website: www.cchifirm.com.au @cchifirm CCH iFirm

Editor's Notes

  • #26: Embrace, not fear, the cloud. Cloud and emerging digital experiences will define you and your clients business
  • #27: Special tax offer. Free cloud tax between now and 30 June for anyone that visits