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Chapter 4

 Conducting Business Ethically and
           Responsibly
Sr. Chapter   Chapter Heading
No.No.
1.    3 Understanding the Global context of business (031012)
2.    4 Conducting Business Ethically and Responsibly (250212)
3.    6 Organizing the Business Enterprise
4.    7 Understanding Entrepreneurship and Small Business
5.    8 Managing Human Resources
6.    9 Understanding Employee Motivating, Satisfying and Leadership
7.    11 Understanding Marketing Processes and Consumer Behavior
8.    16 Managing Quality and Productivity
9.    17 Managing Information Systems and Communication Technology
10.   19 Understanding Money and Banking
11.   20 Intermediate Term and Lease Financing
Marks Distribution
50   Terminal Examination
20   Mid Term Examination
15   Quizzes
15   Final Assignment




                            3
   ETHICS IN THE WORKPLACE
       Assessing ethical behavior
       Company practices and Business Ethics
   SOCIAL RESPONSIBILITY
       The Stakeholder Model of Responsibility
       The evolution of Social Responsibility
       Contemporary Social Consciousness
   AREAS OF SOCIAL RESPONSIBILITY
       Responsibility Towards the Environment
       Responsibility Towards Customers
       Responsibility Towards Employees
       Responsibility Towards Investors
   IMPLEMENTING SOCIAL RESPONSIBILITY
    PROGRAMS
       approaches to social responsibility
       Managing Social Responsibility programs
       Social responsibility and the Small business
Ethics in the Workplace

   Ethics                                   Social
  Beliefs about                          Responsibility
right and wrong                          Obligation of a
and actions that                      business to contribute
  reflect beliefs                           to society




              © 2009 Pearson Education, Inc.
Definitions
•   Business
    •   A business (also known as enterprise or firm) is an
        organization engaged in the trade of goods, services, or
        both to consumers. Businesses may be privately owned,
        not-for-profit or state-owned.
•   Ethics:
    •   Beliefs about what is right and wrong or good and bad in actions
        that affect others
    •   Or
    •   Ethics are moral principles by which people conduct themselves
        personally, socially, and professionally
Definitions
•   Personal ethics:
    •   moral principles that guide an individual
•   Business ethics:
    •   rules, based on moral principles, used by a business/
        manager/ employer.
•   Ethical Behavior
    •   Behavior conforming to generally accepted social norms
        concerning beneficial and harmful actions
•   Unethical Behavior
    •   Behavior that does not conform to generally accepted social
        norms concerning beneficial and harmful actions
Definitions
•   whistleblower
    •   (an informant who exposes wrongdoing within an organization in
        the hope of stopping it) "the law gives little protection to
        whistleblowers who feel the public has a right to know what is
        going on";
Assessing Ethical Behavior
•   Ethical Norms and the Issues They Entail
    –   Utility: Does a particular act optimize the benefits
        to those who are affected by it? Do all relevant
        parties receive “fair” benefits?
    –   Rights: Does the act respect the rights of all
        individuals involved?
    –   Justice: Is the act consistent with what’s fair?
    –   Caring: Is the act consistent with people’s
        responsibilities to each other?
Classifying
Business Decisions
  Ethical       Ethical    Ethical
                  but        and
                Illegal     Legal

              Unethical   Unethical
                 and        but
Unethical      Illegal     Legal

            Illegal            Legal
ETHICS




         11
Company Practices and
         Business Ethics

•   Encouraging Ethical Behavior Involves:
    –   Adopting written codes of conduct and establishing
        clear ethical positions for the conduct of business
    –   Having top management demonstrate its support of
        ethical standards
    –   Instituting programs to provide periodic ethics training
    –   Establishing ethical hotlines for reporting and
        discussing unethicalPearson Education, Inc.and activities
                         © 2009 behavior
Factors That Cause Workers
To Act Unethically
    Pressure to meet sales,
     budget or profit goals
    Lack of recognition
    Personal financial worries
    Balancing work & family
    Poor communication
Top Five Unethical/Illegal
    Behaviors of Workers
 Cut corners in quality control
 Covered up incidents

 Abused or lied about sick days

 Lied to or deceived customers

 Put inappropriate pressure on
  others
Fostering Ethical Behavior
   Leadership
   Codes of Conduct
     Compliance-based
     Integrity-Based

   Social Audits
   Whistle Blowing
Factors Influencing
Managerial Ethics
Individual       Organizational     Environmental

Values          Top Level         Competition
Work            Mgmt. Philosophy   Economic
Background                          Conditions
                 The Firm’s
Family Status   Reward System      Social/Cultural
                 Job Dimensions    Institutions
Personality
Business Mission Statement
   Why?
   What?
   How?
Telenor Pakistan




                   18
Proctor & Gamble




                   19
Uni-lever Pakistan




                     20
Chap 4 conducting business ethically and responsibly
SOCIAL RESPONSIBILITY
Three Levels of
                 Social Responsibility
                                        Societal Responsibility

                                     Stakeholder Responsibility

 General                                   Profit Responsibility                   Ecological
                      Customers                                       Employees
  Public                                                                          Environment
                                             Owners/Stockholders


                                            Suppliers/Distributors

                                             Public Interest Groups
Source: Marketing, 5/E by Berkowitz, Kerin, Hartley, and
Rudelius.
RESPONSIBILITY TO……
 EMPLOYEES                          Creating Jobs that Work


 CUSTOMERS               Value, Honesty and Communication


 INVESTORS              Fair Stewardship and Full Disclosure


COMMUNITY                    Business and the Greater Good


ENVIRONMENT                        Sustainable Development
              © 2009 South-Western, a division of Cengage
                              Learning
                                                               24
Responsibility to Employees

   Working                 Economic
    Conditions               Security
   Equal Employment        Child
    Opportunity              Care/Parental
   Affirmative Action       Leave
   Diversity Training      Employee
                             Dignity
                            Conflict of
                             Interest
What Concerns Workers
Most on the Job?
                           Percen
   Hazardous Materials    t
                           23%
   Injury                  20%
   Repetitive job motions    10%
   Poor ventilation          7%
   HIV/Aids               6%
Responsibility to
Customers/Environment
   Right To Safety
                         Right To Be Heard
   Right To Be
    Informed             Quality Of Life


   Right To Choose      Ecology/Pollution
Responsibility to Society,
Investors, & Suppliers
    Fairness
    Honesty

    Timely Action

    Appropriate Compensation

    Philanthropy
Why People Volunteer
Total is more than 100% because respondents could give more
   than one reason.


         Learn Issues/Problems

     Be With People They Enjoy

                  Help People
                                 0   20   40   60   80    100

                          Percent of Respondents
Contributions to Charity
(In Billions of Dollars)


                      $9
                $10

          $12                     Individuals
                                  Foundations
                                  Bequests
                                  Corporations

                           $120




Source: Forbes Dec. 15,
1997
New Economy &
             New Philanthropy
                 Foundation            Donation
Bill & Melinda Gates Foundation          $21.8*
Ford Foundation                             13.1
Packard Foundation                          13.0
Lilly Foundation                            11.2
Robert Wood Johnson Foundation                 8.3
                                         *In Billions
Source: Business Week, Mar. 13, 2000
Corporate Annual Giving
  Merck                   $221.0*
  Johnson & Johnson        176.2
  Pfizer                   123.9
  Eli Lilly                121.4
  IBM                      116.1
  Microsoft                104.7
  Intel                    101.0
  Bank of America           91.5
 Source: The Taft Group   * In Millions
Most Admired
        Companies by Industry
            Industry           Company
   Apparel       Levi-Strauss
   Airlines      Southwest
   Food Services    McDonald’s
   Food Products       Campbell’s
   Beverages        Coca-Cola
   Electronics      Intel

    Source: Fortune Magazine
International Ethics &
Social Responsibilities
   U.S. not unique
       Japan/S. Korea/China = influence
        peddling
       Mexico = child labor
   Leaders being held to new/higher
    standards
       Chinese prison labor
       McDonald’s using rain forest land for cattle
        grazing

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Chap 4 conducting business ethically and responsibly

  • 1. Chapter 4 Conducting Business Ethically and Responsibly
  • 2. Sr. Chapter Chapter Heading No.No. 1. 3 Understanding the Global context of business (031012) 2. 4 Conducting Business Ethically and Responsibly (250212) 3. 6 Organizing the Business Enterprise 4. 7 Understanding Entrepreneurship and Small Business 5. 8 Managing Human Resources 6. 9 Understanding Employee Motivating, Satisfying and Leadership 7. 11 Understanding Marketing Processes and Consumer Behavior 8. 16 Managing Quality and Productivity 9. 17 Managing Information Systems and Communication Technology 10. 19 Understanding Money and Banking 11. 20 Intermediate Term and Lease Financing
  • 3. Marks Distribution 50 Terminal Examination 20 Mid Term Examination 15 Quizzes 15 Final Assignment 3
  • 4. ETHICS IN THE WORKPLACE  Assessing ethical behavior  Company practices and Business Ethics  SOCIAL RESPONSIBILITY  The Stakeholder Model of Responsibility  The evolution of Social Responsibility  Contemporary Social Consciousness  AREAS OF SOCIAL RESPONSIBILITY  Responsibility Towards the Environment  Responsibility Towards Customers  Responsibility Towards Employees  Responsibility Towards Investors  IMPLEMENTING SOCIAL RESPONSIBILITY PROGRAMS  approaches to social responsibility  Managing Social Responsibility programs  Social responsibility and the Small business
  • 5. Ethics in the Workplace Ethics Social Beliefs about Responsibility right and wrong Obligation of a and actions that business to contribute reflect beliefs to society © 2009 Pearson Education, Inc.
  • 6. Definitions • Business • A business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers. Businesses may be privately owned, not-for-profit or state-owned. • Ethics: • Beliefs about what is right and wrong or good and bad in actions that affect others • Or • Ethics are moral principles by which people conduct themselves personally, socially, and professionally
  • 7. Definitions • Personal ethics: • moral principles that guide an individual • Business ethics: • rules, based on moral principles, used by a business/ manager/ employer. • Ethical Behavior • Behavior conforming to generally accepted social norms concerning beneficial and harmful actions • Unethical Behavior • Behavior that does not conform to generally accepted social norms concerning beneficial and harmful actions
  • 8. Definitions • whistleblower • (an informant who exposes wrongdoing within an organization in the hope of stopping it) "the law gives little protection to whistleblowers who feel the public has a right to know what is going on";
  • 9. Assessing Ethical Behavior • Ethical Norms and the Issues They Entail – Utility: Does a particular act optimize the benefits to those who are affected by it? Do all relevant parties receive “fair” benefits? – Rights: Does the act respect the rights of all individuals involved? – Justice: Is the act consistent with what’s fair? – Caring: Is the act consistent with people’s responsibilities to each other?
  • 10. Classifying Business Decisions Ethical Ethical Ethical but and Illegal Legal Unethical Unethical and but Unethical Illegal Legal Illegal Legal
  • 11. ETHICS 11
  • 12. Company Practices and Business Ethics • Encouraging Ethical Behavior Involves: – Adopting written codes of conduct and establishing clear ethical positions for the conduct of business – Having top management demonstrate its support of ethical standards – Instituting programs to provide periodic ethics training – Establishing ethical hotlines for reporting and discussing unethicalPearson Education, Inc.and activities © 2009 behavior
  • 13. Factors That Cause Workers To Act Unethically  Pressure to meet sales, budget or profit goals  Lack of recognition  Personal financial worries  Balancing work & family  Poor communication
  • 14. Top Five Unethical/Illegal Behaviors of Workers  Cut corners in quality control  Covered up incidents  Abused or lied about sick days  Lied to or deceived customers  Put inappropriate pressure on others
  • 15. Fostering Ethical Behavior  Leadership  Codes of Conduct  Compliance-based  Integrity-Based  Social Audits  Whistle Blowing
  • 16. Factors Influencing Managerial Ethics Individual Organizational Environmental Values Top Level Competition Work Mgmt. Philosophy Economic Background Conditions The Firm’s Family Status Reward System Social/Cultural Job Dimensions Institutions Personality
  • 17. Business Mission Statement  Why?  What?  How?
  • 23. Three Levels of Social Responsibility Societal Responsibility Stakeholder Responsibility General Profit Responsibility Ecological Customers Employees Public Environment Owners/Stockholders Suppliers/Distributors Public Interest Groups Source: Marketing, 5/E by Berkowitz, Kerin, Hartley, and Rudelius.
  • 24. RESPONSIBILITY TO…… EMPLOYEES Creating Jobs that Work CUSTOMERS Value, Honesty and Communication INVESTORS Fair Stewardship and Full Disclosure COMMUNITY Business and the Greater Good ENVIRONMENT Sustainable Development © 2009 South-Western, a division of Cengage Learning 24
  • 25. Responsibility to Employees  Working  Economic Conditions Security  Equal Employment  Child Opportunity Care/Parental  Affirmative Action Leave  Diversity Training  Employee Dignity  Conflict of Interest
  • 26. What Concerns Workers Most on the Job? Percen  Hazardous Materials t 23%  Injury 20%  Repetitive job motions 10%  Poor ventilation 7%  HIV/Aids 6%
  • 27. Responsibility to Customers/Environment  Right To Safety  Right To Be Heard  Right To Be Informed  Quality Of Life  Right To Choose  Ecology/Pollution
  • 28. Responsibility to Society, Investors, & Suppliers  Fairness  Honesty  Timely Action  Appropriate Compensation  Philanthropy
  • 29. Why People Volunteer Total is more than 100% because respondents could give more than one reason. Learn Issues/Problems Be With People They Enjoy Help People 0 20 40 60 80 100 Percent of Respondents
  • 30. Contributions to Charity (In Billions of Dollars) $9 $10 $12 Individuals Foundations Bequests Corporations $120 Source: Forbes Dec. 15, 1997
  • 31. New Economy & New Philanthropy Foundation Donation Bill & Melinda Gates Foundation $21.8* Ford Foundation 13.1 Packard Foundation 13.0 Lilly Foundation 11.2 Robert Wood Johnson Foundation 8.3 *In Billions Source: Business Week, Mar. 13, 2000
  • 32. Corporate Annual Giving Merck $221.0* Johnson & Johnson 176.2 Pfizer 123.9 Eli Lilly 121.4 IBM 116.1 Microsoft 104.7 Intel 101.0 Bank of America 91.5 Source: The Taft Group * In Millions
  • 33. Most Admired Companies by Industry Industry Company  Apparel Levi-Strauss  Airlines Southwest  Food Services McDonald’s  Food Products Campbell’s  Beverages Coca-Cola  Electronics Intel Source: Fortune Magazine
  • 34. International Ethics & Social Responsibilities  U.S. not unique  Japan/S. Korea/China = influence peddling  Mexico = child labor  Leaders being held to new/higher standards  Chinese prison labor  McDonald’s using rain forest land for cattle grazing