201007067 pth. mthembu slideshare
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The document discusses corporate social responsibility and environmental responsibility in businesses. It defines corporate social responsibility as voluntary actions businesses can take over legal compliance to address their own interests and those of society. It discusses the role of human impact and motivation in businesses and how businesses can contribute to environmental responsibility. Key topics covered include corporate social responsibility in business environments, the role of motivation in businesses, and how businesses can contribute to environmental responsibility.
201007067 pth. mthembu slideshare
- 1. SOCIAL AND ENVIRONMENTAL RESPONSIBILITY IN BUSINESSES Corporate social responsibility in business environment. The role of human impact for future development The role of motivation in businesses. How can businesses contribute towards environmental responsibility. 1
- 2. An introduction to CORPORATE SOCIAL RESPONSIBILITY
- 4. Definition: “Specifically, we see corporate social responsibility (CSR) as the voluntary actions that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society.” Source: www.csr.gov.uk
- 5. WHY CORPORATE SOCIAL RESPONSIBILITY? Consumers & investors: growing expectation for organisations to behave responsibly Consumer awareness: „Green‟ and „Ethical‟ consumerism Legislation: H&S, EPA, Sustainability, Codes of Practice Globalisation: Adoption of „Best Practice‟, Consumer & Legal Acceptance.
- 6. Corporate Social Responsibility adds value
- 7. GENERAL VALUES STATEMENT Organisations should develop a general values statement which reflects their stance towards CSR This may form part of a more comprehensive Mission Statement Should define ethical framework that guides the accomplishment of the overall mission of an organization within a society
- 8. SOCIAL RESPONSIBILITY ISSUES Organizational relationships with owners and stockholders: Profit and ROI Employee relations: Providing a safe workplace, adequate pay, information about the company, listening to grievances, and treating employees fairly Consumer relations: Respecting the rights of customers and providing them with safe and satisfying products 2-8
- 9. THE PYRAMID OF SOCIAL RESPONSIBILITY Voluntary Responsibilities being a “good corporate citizen;” contributing to the community and quality of life Ethical Responsibilities being ethical; doing what is right, just, and fair; avoiding harm Legal Responsibilities obeying the law (society‟s codification of right and wrong) Economic Responsibilities being profitable 2-9 Source: Adapted from Archie B. Carroll, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders.” Business Horizons 34 (July/August 1991): 42.
- 10. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY Business Ethics: The principles and standards that define acceptable conduct in business Social Responsibility: A business‟s obligation to maximize its positive impact and minimize its negative impact on society Businesspeople must be ethical toward their customers, suppliers, and others in their workplace. 2-10
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- 12. Motivating Employees Theory and applications
- 13. But what happens when there is not enough motivation among the employees? LESS PLUS NO MOTIVATION = DEMOTIVATION
- 14. WHAT MOTIVATES PEOPLE External Rewards Internal Rewards • Salary • Achievement • Working conditions • Responsibility • Benefits • Recognition • Environment • Feedback • Learning and growth
- 15. MCCLELLAND’S MOTIVATIONAL NEEDS THEORY ACHIEVEMENT AFFILIATION POWER
- 16. MASLOW’S HIERARCHY OF NEEDS TROUGH MOTIVATION Self actualization (Confidence, achievements, freedom) Self esteem (fame, recognition, reputation, dignity) Love and belonging (children, friends, partners) Safety needs (shelter, job security, retirement plan, insurance) Physiological needs (air, water, food, rest, exercise,etc)
- 18. ENVIRONMENTAL SUSTAINABILITY IS CRITICAL FOR CUSTOMERS 5/25/2012 TODAY TOMORROW • Heightened consumer awareness and • 4 billion devices + 5,000 data centers commitment to environment equivalent to 300M metric tons of • Business recognition and action to coal/year and release of 585M metric manage energy costs and tons of CO2 environmental impacts • Increased legislation: from eWaste to • IT currently accounts for 2% of energy to climate worldwide carbon emissions • Primary customer requirement to • Improved environmental performance conduct business drives business results • Core element of growth, valuation & brand Tech innovation will continue to improve the IT industry‟s environmental footprint AND positively impact the broader global economy 18
- 19. A CALL FOR ACTION... 5/25/2012 Think Globally Act Locally Change Personally 19
- 20. REFERENCE LIST 1. James Muscoda (Satya, K and Gutta, MB, 2009) 2. Brussels (Paul, 2007) 3.Triple Bottom Line Investing (TBLI) Paris, France - Europe (2007). 4. Concept developed by John Ellington in 1994 corporate development. 5. college, m. (2008-09-11). ethical sourcing. 6.Paul, H. (2007). triple bottom line investing. France: state university. 7. Satyr, K and Gutter, MB. (2009). social responsibility. London: McNeese state University. 20