Chapter 07
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This document discusses sports marketing and careers in the field. It covers the role of marketing firms in bringing together sports teams and businesses for mutual benefit through endorsements, sponsorships, and event production. It also describes how some sports have become global through international marketing and scouting of talent. Careers in sports marketing involve matching clients, overseeing projects, providing technical services, and using skills like public relations and hard work.
Chapter 07
- 1. CHAPTER 7 Sports Marketing 7.1 Marketing Firms 7.2 The Global Market 7.3 Careers in Sports Marketing CHAPTER 7 SLIDE
- 2. LESSON 7.1 Marketing Firms GOALS Explain the role of a sports marketing firm. Understand the importance of maintaining a positive image for sports owners and marketing firms. CHAPTER 7 SLIDE
- 3. Marketing Sports Successful sports marketing firms Have integrity, broad and varied expertise, and knowledge of information technology Bring business sponsors and nonprofit sponsors together with sports teams, individual athletes, and coaches Negotiate and manage contracts CHAPTER 7 SLIDE
- 4. Service Specifics Match athletes and businesses for their mutual benefit Olympics Broadcast partnership Endorsements CHAPTER 7 SLIDE
- 5. Role of the Agent Agent —a person responsible for making contacts with clients and sponsors Can represent individuals, businesses, or organizations Turnkey operation —the firm handles everything from initial contacts to the final production of an event CHAPTER 7 SLIDE
- 6. Providing Incentives Encourage salespeople and attract new clients and buyers Incentives —gifts or bonuses designed to motivate buyers, sellers, and sponsors CHAPTER 7 SLIDE
- 7. The Big Picture Sports are expensive. The image of owners Often perceived as self-seeking businessmen Provide the public with the sports entertainment it seeks Willing to donate some proceeds to charitable causes CHAPTER 7 SLIDE
- 8. Pro Bono “ For the good” Services that a sports marketing firm provides for free Companies and sports teams brought together for the benefit of both CHAPTER 7 SLIDE
- 9. LESSON 7.2 The Global Market GOALS Describe sports that have become popular internationally. Describe ways in which sports marketing has increased international awareness of sports. Explain some challenges in marketing the Olympics and women’s sports. CHAPTER 7 SLIDE
- 10. The Migration of Sports State of sports today has much to do with the political history of the past 50 years United States occupation of Japan; American baseball CHAPTER 7 SLIDE
- 11. Other International Sports Trends Strengthening of the Olympic games Advances in communications and transportation CHAPTER 7 SLIDE
- 12. World Sports Today Scouting for talent Scout —a team representative who travels to locate the best athletes in their respective sports Salaries, bonuses, and other incentives attract new players Spreading the word Global marketing CHAPTER 7 SLIDE
- 13. International Market Niches Big business Earnings drive the industry CHAPTER 7 SLIDE
- 14. Marketing Women’s Sports Years of neglect Growing popularity of women’s professional sports New female fans CHAPTER 7 SLIDE
- 15. LESSON 7.3 Careers in Sports Marketing GOALS Identify numerous sports marketing careers. Describe skills and personal characteristics necessary for a career in sports marketing. CHAPTER 7 SLIDE
- 16. A Wide World of Careers Two roads to success First is matching clients, overseeing projects, and providing follow-up evaluations Second is technical services such as media, graphics and photography, and video production Other marketing avenues College or university bookstores Team mascots CHAPTER 7 SLIDE
- 17. Focus on Careers Media —print, radio, television, and the Internet Apprenticeships Public relations skills Old-fashioned hard work CHAPTER 7 SLIDE
Editor's Notes
- #2: SPORTS AND ENTERTAINMENT MARKETING 06/08/09 CHAPTER 7