Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
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The document discusses the growth and significance of social media in a connected world, highlighting that over a billion users engage with platforms like Facebook, Twitter, and LinkedIn. Social media serves as a vital tool for businesses to engage with customers, enabling real-time understanding of their feedback and preferences. It further explains the evolution of the internet through Web 2.0 concepts that facilitate user participation in creating and sharing information.
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
- 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 Introduction to Social Media
- 2. Billion+ Users More than a billion people use Facebook, Twitter, LinkedIn, Instagram and so forth as primary means to link with friends, relatives, and businesses. Social Media: More than Facebook! Social Networking Facilitates social networking based on the premise that people are profoundly communal and need to interact using voice, gesture, and written language Fun and Engaging Natural human inclinations help make social media enticing and fun to use
- 3. Emerging Technologies and Data Analytics help business understand social media conversations Social Media is Important to Business! Social Cues in Business Business activities such as decision making, planning, and communication can benefit from social cues. Business Use of Social Media Social media can help businesses locate, understand, connect to, and interact with customers. For example, marketing managers can move beyond placing ads and now view real-time discussions that praise or criticize products and services. Posts and Conversations These valuable sources of data help businesses understand existing customers and locate new customers
- 4. Social Media Tools Recreate Common Services Newspapers, magazines, radio, record albums, telephones, television and others have been recreated in digital form. Added Benefit Social media adds social interaction to new forms of traditional services Example Tools Social media tools include blogs, wikis, microblogs, discussion forums, threaded discussions, video systems and …
- 5. Social Media Includes Online Social Networks Examples: Facebook, LinkedIn, Twitter Chat, Audio and Video Conferencing Examples: Tiny Chat, Zoom.us, Skype Instant Messaging (IM) and Texting Examples: WhatsApp, Facebook Messenger Virtual Worlds Examples: Second Life, World of Warcraft
- 6. Social Media Includes IM and Online Conferencing
- 7. Social Media was Developed Using Web 2.0 Concepts Web 2.0 Term coined during O'Reilly Media Web 2.0 Conference in late 2004 Web 2.0 Concept Applications that allow people to participate in information creation, digital resource sharing, Web page design, and collaboration on the World Wide Web Key Web 2.0 Feature Users interact in virtual communities
- 8. Opened world to vast possibilities of communication, information creation, data sharing and computing power INTERNET Humble Beginnings Traced to four networked host computers called ARPANET in 1969 Network of Networks Vast computer network of numerous smaller, interconnected computer networks Massive Growth Expectations for more than 22 billion online devices by 2020 Image from Wikipedia Media Commons
- 10. World Wide Web Made the Internet Useful to People WWW Web Pages Text-based documents following specifications known as Hypertext Markup Language (HTML) Standards Web pages that conform to standards can be viewed on compliant browsers and devices using Hypertext Transfer Protocol (HTTP) Client-Server Approach Browser is client and requests resource user wishes to view. Web Pages stored on networked computers running server software respond to client requests
- 11. Collection of interconnected documents organized into human-readable Web pages WWW
- 12. Computers hosting Web sites function as Web servers How Web Servers Work Transmission of requested Web pages can use encryption in the form of Hypertext Transfer Protocol Secure (HTTPS) 1) Client submits HTTP request 2) Server responds by searching through stored content 3) Server returns a response message which generally contains requested content
- 13. Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu