Chapter 7 web 2.0
- 1. The Web 2.0 Environment and Social Networks Presented by: Ashwaq Mohammad Al Harbi Supervised by: Dr. Mohammad Al Adaylah Tuesday 21/12/1433 H Kingdom of Saudi Arabia Ministry of Higher Education Al Qassim University Economic and Management College MBA Program
- 2. Opening Case ~ Wikipedia The Problem The Solution The Result
- 3. 7.1 – The Web 2.0 Revolution, Social Media, and Industry Disruptors… What is Web 2.0? The popular term for advanced Internet technology and applications, including blogs, wikis, RSS, and social bookmarking. One of the differences between Web 2.0 and traditional WWW is greater collaboration among Internet users and other users, content providers, and enterprises.
- 4. Collective intelligence of users. Availability of data in a new way. Based on user-generated content and data. The lightweight programming allows anyone to be a Web site developer. Virtual elimination of software-upgrade. Representative Characteristics of Web 2.0
- 5. Representative Characteristics of Web 2.0 Users can access information via the browser. Users are encouraged to add value to the application as they use it. Emphasis on social networks and computing. Strong support sharing information and collaboration. Rapid and continuous creation of new business models.
- 6. Web 2.0 Companies and New Business Models ∞ Twitter-like Services.. ∞ Adoption of crowdsourcing (power of the crowd) models.. ∞ Adoption of Web 2.0 activities..
- 7. Social Media It’s the online platforms and tools that people use to share opinions, experience, insights, perceptions and various media, including photos, videos, and music, with each other. Social media and Web 2.0 may act as market disruptors.
- 9. Industry and Market Disruptors Disruptors: Companies that introduce a significant change in their industries, thus causing a disruption in normal business operations. Examples of Disruptors● ● Facebook and MySpace (virtual communities)
- 10. 7.2 Virtual Communities Types, characteristics and classifications
- 11. Community: a group of people with common interests who interact with one another. Then what’s Virtual (Internet) Community? It’s a social network organized around a common interest, idea, task, or goal; members interact across time, geographical locations, and organizational boundaries to develop personal relationships.
- 12. Elements of Interaction in a Virtual Community ElementCategory Bulletin boards (discussion groups) Chat rooms/threaded discussions E-mail and IM and wireless messages Private mailbox Newsletters Directories/Yellow pages Search engines Member-generated content Electronic catalog and shopping carts Advertisements Classified ads Bartering online Communication Information EC Element
- 13. Traditional Online Communities Characteristic and Classification :Offline vs. online communities -- Offline communities are usually smaller. -- They are also more geographically confined. Whereas a few of online communities are geographically confined.
- 14. Types of communities Public vs. Private Communities ( examples ) Internal and External Private Communities ( examples ) Other Classifications of Virtual Communities (Exhibit 7.3)
- 15. 7.3 Online Social Networking Basic and Examples
- 16. What’s Social Networking? is a place where people createsocial networkA their own space, or homepages, on which they write blogs; post pictures, videos, or music; share ideas; and link to other web locations they find interesting. : includes social networks andSocial networking activities conducted there along with the ones using Web 2.0 (e.g., wikis, microblogs) that are not within social networks.
- 17. Basic Information The Size of Social Network Sites New Business Models Social Network Analysis Software (SNA) Mapping and measuring of relationships and information flows among people, groups, organizations, computers, and other information- or knowledge-processing entities. SNA provides visual and quantitative analysis of relationships.
- 18. Representative Social Networks Sites and Services Classmates Online Xanga Digg Mobile Social Networking Mobile Enterprise Networks Mobile Community Activities
- 19. 7.4 Major Social Network Companies From Facebook to Flickr
- 20. Established in 2007 and reached 450 million users in 2010. The network effect is why FB expanded so rapidly (more users = more value). The Issues of Privacy. The global expansion of Facebook. Advertisements. Facebook Connect Service.
- 21. Twitter is also for business It’s a microblogging-based communication platform that helps people stay connected with other people and businesses with their costumers. How Does it work? The Key Business benefits of Twitter.
- 22. Flickr Ticks off Some of its Users Launched in 2004. It’s main feature is letting users share their photos.
- 23. 7.5 Business and Enterprise Social Networks
- 24. Business Network and Business Social Network Business Network: a group of people who have some kind of commercial or business relationship (e.g., seller and buyers) Business Social Network: A social network whose primary objective is to facilitate business connections and activities.
- 25. Business Social Networking: Concepts and Benefits Why the use of Business Social Network? To build better costumer relationships To improve knowledge management To facilitate recruiting and retention To increase business opportunities To build a community To gain expert advice To improve trade show experience To improve communication and collaboration
- 26. Business-Oriented Social Networking - Social networking activities can be conducted in private and public social networking sites, as well as in internal and external communities. Examples: * Ryze.com * The business social network site * Viadeo.com * APSense.com
- 27. Enterprise Social Networks They are social networks companies created specifically for their employees, former employees, and/or customers. They are often referred to as corporate social networks. * IBM’s Beehive * Wells Fargo
- 28. Enterprise Social Networks Interfacing with Social Networks Use existing public networks (FB, MySpace) Create an in-house social network and use it for communication and collaboration Conduct business activities in a business-oriented social network Create services for social networks Use Web 2.0 tools (blogs, wikis ..etc) Create and/or participate in a social marketplace
- 29. Other Social Networking Structures Enterprise 2.0: refers to collaboration within enterprises via Web 2.0. Social Marketplaces: An online community that harness the power of one’s social networks for the introduction, buying, and selling of products. Services, and resources including one’s own creation. e.g.: Craigslist, Fotolia, Flipsy …
- 30. 7.6 Commercial Aspects of Web 2.0 and Social Networking Applications
- 31. Why is There an Interest? Consumers feedback Advertising through word-of-mouth Increase Web site traffic Increase sales
- 32. Advertising Using Social Networks, Blogs, an Wikis Viral (Word-of-Mouth) Marketing Classified Ads, Job Listings, and Recruitment Special Advertising Campaigns Mobile Advertising
- 33. Shopping in Social Networks (e-Commerce Gone Social) •MySpace & Google •YouTube •Microsoft Store What Drives Businesses to Selling in Social Networks? The pressure to increase top-line revenue. The efforts to improve overall sales. The need to compete with increasing competition
- 34. Feedback from Customers: Conversational Marketing Utilization of Web 2.0 tools to get feedback from customers. Faster and cheaper results. Fostering closer customer relationships and loyalty. is not onlyEnterprise Feedback Management concerned with collecting information but also with customer interaction and feedback distribution throughout the organization.
- 35. Commercial Activities in Business and Enterprise Social Networks Finding and Recruiting Workers Management Activities and Support Training Knowledge Management and Expert Location Enhancing Collaboration Using Blogs and Wikis Inside the Enterprise
- 36. Revenue-Generating Strategies in Social Networks
- 37. Risks and Limitations When Interfacing with Social Networks not edited or filtered user-generated content. negative reviews and feedback. 20-80 rule. the security risk.
- 38. Justifying Social Media and Networking •The development of metrics that can be used in cost-benefit analyses. Example: Walmart’s In-house Social Network.
- 39. 7.7 Entertainment Web 2.0 Style From Social Networks to marketplaces
- 40. Entertainment and Social Networks Mixi Last.fm Pandora eFans Internet Series and Movie Streaming Adult Entertainment in Virtual Worlds
- 41. Mobile Web 2.0 Devices for Entertainment and Work
- 42. What’s Next? … Web 3.0 Structure Web 3.0 and the Semantic Web It’s an evolving extension of the Web content can be expressed not only in natural language, but also in a form that can be understood, interpreted, and used by intelligent computer software agents, permitting them to find, share, and integrate information more easily
- 43. 7.8 The Future Web 3.0 and Web 4.0
- 44. Web Evolution…
- 45. Web 3.0 Defined … A term used to describe the future of the WWW. It consists of the creation of high- quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.
- 46. Differences…
- 47. Web 3.0 Components XML (Extensible Markup Langauge) RDF (Resource Description Framework) RDFS (RDF Schema) OWL (Oonline Web Language) SPARQL Query Language API (application programming interface)
- 48. What’s Next? … Web 3.0’s Advantages: Faster; richer ways of interacting. New Web Services that work entirely within a browser. More powerful search engines. New artificial intelligence application. 10 MB of bandwidth on average. Greater utilization of wireless and mobile social networks
- 49. Challenges Vastness Vagueness Uncertainty Inconsistency Deceit
- 50. Web 3.0 Applications… MetaWeb Google’s Knowledge Graph
- 51. What’s Next? … Web 4.0 It is envisioned as being based on islands of intelligence and as being present everywhere. Future Threats Security concerns Lack of Net neutrality Copyright complaints Choppy connectivity