Chapter 4: Listening
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The document discusses the importance of effective listening in communication, highlighting that individuals often retain only a fraction of what they hear. It emphasizes the roles of attention, perception, and motivation in the listening process, as well as the need for dynamic communicators to engage their audience. Various listening types, such as discriminative and therapeutic listening, are also mentioned as essential components of successful communication.
Chapter 4: Listening
- 1. Listening
- 2. Everyone is expected to know how to do it Communication depends on it Hearing ≠ Listening
- 4. Taking in messages through auditory and visual stimuli People retain only 25 percent of what they hear, so make sure you “WOW” them
- 5. Our ability to focus on one stimuli Our working memory puts in work Role of motivation / concentration Humans have short attention spans We think at least twice as fast as speakers talk so we tend to tune in and out Communicators must be dynamic and engaging To concentrate is also to avoid distractions Role of paraphrasing If you can paraphrase, it means you got it/understood
- 6. Count the number of times the players in WHITE shirts pass the basketball. Only those in WHITE shirts. An exercise in: Attention and perception
- 7. Perception = screening process through which we filter messages Selective perception = we pay attention to whatever is relevant at the time (remember the McDonald’s sign in Times Square?) We all perceive different things
- 8. We organize stimuli into categories in order to understand them Schema or schemata =
- 9. Intellectual, emotional or behavioral reaction to a listened message Can be internal or external
- 10. Role of the speaker Role of the message Role of the channel Role of external and internal variables Role of memory and time
- 11. Discriminative listening Comprehensive listening Therapeutic listening Critical listening Appreciative listening